AI Powered Google Ads Features For Effective Ad Campaign

by | May 16, 2024

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AI-Powered Google Ads


Google Ads has been serving as a robust platform to support online advertising for businesses. From precise targeting of the audience to measurable results, it has been helping to get the best ROI for your campaigns.

However, Google Ads has recently introduced AI to make ad creation even simpler and campaigns even more effective. Besides its in-built algorithms used in analysis, it has now come up with more comprehensive AI features. They can help you, as a business owner, make ad creation smoother, hassle-free, precise, and productive.

Read on to learn some of the very crucial AI features in Google Ads that you can leverage to make your ad campaign robust.

5 Essential Features of AI Powered Google Ads for Campaign

1. Google Ads’ New AI-Powered Chat Feature

Google AI has introduced a conversational experience in Google Ads with a chat feature. This feature can make ad creation simpler and easier, especially for those setting up a campaign.

So, you can use it to generate texts and assets you need to create your ad.

Based on the domain URL or landing page URL you provide, it can help generate:

  • headlines,
  • keywords,
  • descriptions,
  • images,
  • site links

It will analyze your website and generate helpful, well-analyzed, and relevant pieces of assets. Thereafter, you can review and edit them as per your needs.

And since it comes up as a conversational experience, you can use clear, natural language to generate assets for your ad as per your query.

Below is an example of asset creation for carpet cleaning services. Based on the homepage URL provided, the chat feature generated some ad descriptions relevant to the service.

ai-powered-chat-feature-google-ads

2. Automatically Created Assets (ACA)

Another useful AI feature in Google Ads is Automatically Created Assets (ACA) which is related to responsive search ads. As we know, we can provide multiple options for headlines and descriptions when creating responsive search ads.

So, Google Ads provides you with an option to enable automatically created assets for your campaign. Now, if you enable ACA, you are allowing Google Ads to generate additional headlines and descriptions in addition to the ones you provide during responsive ad creation.

automatically-created-assets

Therefore, with ACA, you can have advertiser-created assets plus the automatically-created assets. And when your ad is chosen during the Google Ads auction, both types of assets will be used to choose the best combinations.

Consequently, the involvement of AI in Google Ads through ACA helps increase the performance of responsive search ads as there are more options for relevant assets for your campaign.

Example of Automatically Created Assets:

Let’s say you provide headlines and descriptions for your responsive ad for your carpet cleaning business’ ad campaign,

London Carpet Cleaning LTD | Local Carpet Cleaning Service In London

Get high quality carpet cleaning in London with competitive prices. We are offering 50% off on all services!

With ACA enabled, Google Ads will also generate additional headlines and description based on your landing page and other data, like this:

Revitalize Your Carpets! Professional Cleaning Services in London

Transform your carpets with London Carpet Cleaning Ltd. Trusted experts with over 20 years of experience. Book now for a 50% discount!

Now, it can use the most optimal combination that suits the search query of your potential customer – let’s say – “affordable carpet cleaning London”, 

So, here is the result displayed with ACA enabled.

London Carpet Cleaning LTD | Professional Cleaning Services in London

Get high quality carpet cleaning in London with competitive prices. Trusted experts with over 20 years of experience. Book now for a 50% discount!

Note that these assets are created based on the data from the landing page, existing ads, and keywords to ensure relevance. Hence, to allow ACA to bring relevant results, make sure your landing page design is accurate.

3. Generative AI in Performance Max

Just like the conversational experience, Google Ads has now included generative AI in the Performance Max campaign as well. Since it allows you to manage multiple channels and a variety of assets altogether, this AI feature can make asset creation a lot easier.

You can provide the URL of your domain or landing page to the generative AI. It will go through your site and create a summary of your domain which you can edit as per your need. Then, based on that, it will generate a variety of assets for your ad campaign.

Here is an example of assets generated for a carpet cleaning business’ ad campaign. 

ai-in-performance-max

It can include text, unique images, a logo, and much more. Moreover, you also have a prompt feature to refine your assets more precisely.

ai-in-performance-max

4. AI-Powered Ads For Youtube

Google Ads provides AI-powered tools to optimize YouTube Video Ads creation. It uses artificial intelligence to create and edit creative assets and make their creation easier for you. That can help you improve your creative assets to make them even more relevant and tailored to your audience.

It allows you to add voiceover to your video ad for YouTube with the help of Google AI’s text-to-speech. This comes in a variety of languages with complete control over the speed and volume.

google-ads-video

Moreover, Google Ads also utilizes AI to help you adjust your video duration by allowing you to trim a video ad while creating. It can also help you with a variety of templates for different video orientations.

Overall, this can make your video ad creation even easier with AI-powered tools to optimize your ads right inside Google Ads.

5. AI-Driven Search Ad Campaigns

Besides generative AI and conversational experience, Google Ads uses AI in a variety of other ways to make search ads more effective. These include smart bidding, broad match, and responsive ad creation.

⇒ Smart Bidding:

Smart bidding is a helpful AI feature in Google Ads. It refers to a group of bidding strategies wherein you leverage Google’s AI to adjust bids for you in real-time instead of manual bid adjustments.

Based on a variety of real-time signals and data from the specific user’s demographics and query, smart bidding will make precise bid adjustments at auction time to maximize your results.

⇒ Broad Match:

Broad match is a type of keyword match for your Google ad. It refers to a flexible AI-based approach that allows a keyword to match when it relates to a query by the user. It does not necessarily have to be an exact match.

Broad match helps widen your reach by matching with the queries that are not exactly but contextually related to your keyword.

google-ads-broad-match

⇒ Responsive Search Ads (RSAs):

Responsive Search Ad Creation is also another AI-powered search ad feature. It helps you provide multiple options for headlines and descriptions for a single ad. Then, at auction time, its algorithm tests different combinations and chooses the most suited and relevant pair for the particular query in real-time.

So, this helps you reach a wider audience by allowing the flexibility to adapt to different queries with a variety of asset combinations for a single ad.

Summary

Google Ads leverages AI in a variety of ways to make ad creation and optimization simpler and more effective. With Generative AI in Performance Max and an AI-powered chat feature, it helps generate relevant assets for your ad campaign.

Moreover, automatically created assets help expand the asset choices in addition to the responsive search ad assets. AI in YouTube Ad creation helps generate, edit, and optimize creative assets for your video ads.

And lastly, with smart bidding, broad match, and RSAs, Google AI is, respectively, making precise bidding adjustments and better reach for a productive ad campaign for your business.

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