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Why Every Business Needs a Comprehensive SEO Strategy?
With the constant evolution of search engines, Search Engine Optimization (SEO) is a familiar concept for digital marketers and business owners all around the world. As SEO helps your business to stay on the top of search results improving your online visibility and...
The Importance of Local SEO for Small Businesses
Have you heard that famous quote - “If it doesn't exist on the internet, it doesn’t exist,” I’m sure you did. Back in the early 2000s, when the internet evolved, all the local businesses came online, and as a result, search engines now show thousands of local business...
5 Reasons to Hire a Marketing Agency for Your Small Business
If you are a small business owner, you already know that marketing is one of the crucial things that make or break the future of your business. Effective and well-planned marketing is necessary for your small business to reach out to your targeted audience and get...
How to Choose a Web Design Agency?
Choosing a web design agency for your business can be a challenging task. After all, the perfect web design agency will increase the business conversion rate and add value to your brand. It can also allow you to connect with your customers more effectively, while the...
Leaked Yandex Ranking Factors & How They Can Benefit You
Yandex - the 4th largest search engine worldwide was breached and around 1922 ranking factors were leaked by a former employee. This is the most trending news for the SEO community as some of these ranking factors are similar to our familiar search engine giant -...
A Beginner’s Guide To Keyword Research
We all know that SEO is a race; a race to reach the top of a search engine results page. Every site on the web strives to rank higher through various on-page and off-page optimizations not only to be the most useful for the searchers but to ultimately drive the...
Complete Guide To On-Page SEO for Beginners
SEO is an integral part of digital marketing. It has two main categories: On-Page SEO and Off-Page SEO. Although both are equally needed, On-Page SEO is the very first step you take when getting started with SEO. It is considered the core component of it. The external...
Guidelines to Create Google App Campaign
Google App campaign are automated Google Ads and they are also known as Universal App Campaigns. It is used by advertisers to improve the product app or game installations or in-app conversions. Your best-performing ads are chosen by the platform using a...
Guidelines To Create Discovery Ads
What is Google Discovery Campaign? You can use discovery campaigns to run advertisements in Google feeds, especially Gmail, YouTube, and Google Discover. According to Google, you can reach up to 2.9 billion people, so there’s no shortage of ad inventory. It is similar...
Guidelines To Create Performance Max Campaign
Performance Max campaigns were only announced at the end of 2021, It is now accessible to all marketers and uses a single campaign to display advertisements on both the Google Search and Display networks. The Performance Max Campaign can able to shows ads on all of...
9 Reasons Why Avoiding Plagiarism is Important For SEO
We all know that plagiarism is ethically wrong but do you know it can badly affect your site’s SEO? If you keep on publishing plagiarized content, your site’s SEO will be at high risk. SEO has become an integral part of every online business whether you are running a...
Ultimate Guide To Schema Markup for SEO
When we think of the term “SEO” we certainly start thinking about meta titles, descriptions, keywords, and content. But nowadays, one of the hot topics in SEO is Schema Markup. Experts say that schema doesn’t affect your ranking, but it helps increase your site...
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