How Does Google Ads Auction Work?

Google earns around $32.2 billion in advertising revenue. As Google is a vast network, it reaches about 90% of internet users worldwide. Google Ads is a platform meant for every type and size of business. The highest-priced search items are “Insurance, Loans, Mortgage, Attorney”.

As an online advertiser, you might be using Google Ads to market your product or service. Basically, Google Ads works on ad auctions. But are you aware of the Google Ads auction system? How does it work? Do not worry, in our infographic we have covered all aspects of the working of the Google Ads auction including examples. You will get to know how your ad position is calculated at which rate.