Case Study: Reliable Carpet Care
Reduced bounce rate by 35%
Details
Client:
Reliable Carpet Care
Services:
Carpet and Floor Cleaning Services
Ongoing Strategies:
Website Design
Reliable Carpet Care, based in Chula Vista, CA, offers both residential and commercial carpet and floor cleaning services, along with upholstery, rug, tile & grout, wood floor, pet odor removal, and more. With over 14 years in business, they needed a website redesign to reflect their professionalism, improve user experience, and convert more visitors into customers.
The Challenges
- Outdated design and inconsistent branding that didn’t reflect service quality.
- Poor mobile usability causing high bounce rates and low engagement.
Complicated navigation with unclear service categorization.
Weak calls-to-action and slow site performance affecting conversions.
The Strategies
Planning & Execution
Discovery & Research
- Analyzed competitors and user behavior to spot design issues.
- Mapped customer journeys for key services like carpet, tile, and pet odor removal.
- Defined a consistent brand style guide for colors, fonts, and imagery.
UX & UI Design
- Built a clean, mobile-first layout with simple navigation.
- Highlighted services with icons, visuals, and clear sections.
- Strengthened CTAs with “Book Now” and “Get a Free Quote.”
Development & Optimization
- Optimized coding, media, and site speed for faster performance.
- Structured pages with SEO-friendly titles, meta tags, and headings.
- Ensured responsive design and smooth browsing across all devices.
Achieved Results
%
Reduced Bounce Rates
%
Increase in user engagement
%
Better user experience
From Old to Bold: Website Transformation
Before
After
Hear from Our Happy Clients 
Chris has done a great job for my company, we are on 1st. page on Google and Google Maps.
Edgardo Cabral
CEO and Founder, Call My Carpet Cleaner
After 28 years in business, BMA’s small business SEO services took our online presence to new heights.
Pete Delapuente
CEO, ASAP Carpet Cleaning
Their eCommerce SEO services transformed our online store. Consistent leads and sales growth!
Freddy Ibarra
CEO and Founder, Xtra Touch Carpet Care
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