Case Study: SteamPlus Carpet Cleaning

CTR (Click Through Rate) increased by 95.42%

Google Ads Case Study SteamPlus Carpet Cleaning



SteamPlus Carpet Cleaning


Carpet, Upholstery, Tile & Grout Cleaning


The Challenges

The client mainly focused on generating more leads in low CPL. Therefore, our primary challenges were:


Increase number of calls / leads


Decrease in CPL (Cost Per Lead)


Decrease in Avg. CPC (Cost Per Click)

The Strategies

Planning & Execution

Driving Relevant Traffic with High-Traffic Keywords

In order to drive relevant traffic to our website, our PPC team conducted extensive keyword research. Through this process, we identified high-traffic keywords as the most effective choice for our campaign.

Optimizing Ad Copies for Enhanced Performance

Initial Phase: Adding Targeted Keywords and Monitoring Results

During the initial phase of our campaign, we strategically added these targeted keywords to our ad copies. Simultaneously, we closely monitored the performance and impact of these changes.

Modifications for Optimal Ad Copy Performance

To ensure optimal performance, we made necessary modifications to our ad copies. These modifications aimed to improve their effectiveness in attracting clicks and engaging the audience.

Excluding Irrelevant Traffic with Refined Search Query Reports

Focused Approach: Refining Search Query Reports

To exclude irrelevant traffic, we focused on refining our search query reports. This allowed us to analyze and identify keywords that were not aligned with our campaign goals.

Adding Negative Keywords for Precise Targeting

By adding negative keywords, we effectively prevented irrelevant traffic from reaching our website. This precise targeting ensured that our ads were shown to the most relevant audience.

Impressive Results: Increased Clicks and Improved CTR

Significant Increase in Ad Clicks

As a result of our strategic approach, we experienced a significant increase in ad clicks. This positive outcome showcased the effectiveness of our high-traffic keyword selection and optimization efforts.

Improved Click-Through Rate (CTR) within Google Ads

Additionally, our campaign witnessed an improved click-through rate (CTR) within Google Ads. This indicated the successful engagement of our target audience and the relevance of our ad copies.

The Results


Increase in Conversions


Decrease in Cost/Conversion


Increase in Phone Calls

What Our Customers Say About Us!


Roger D Lloyd

CEO and Founder, Bio-Clean Carpet Cleaning
“BMA provided end to end support as a partner that held my online marketing through the entire process – the line between us has blurred, it feels like we’re one team that works with one goal in mind – which I love. BMA did awesome job for my Bio-Clean carpet cleaning and Event websites design and marketing online. With BMA, I can ensure I stay at the top in my business”

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Joelo Portobelo

CEO and Founder, LCS Janitorial Services
“BMA is not just an agency, but is truly an extension of our digital marketing team. Not only did they have a firm understanding of our business objectives and goals, they established better processes and executed strategy. Carpet Cleaners must try this company for digital marketing and SEO..”

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Freddy Ibarra

CEO and Founder, Xtra Touch Carpet Care
“I hired the service of Branding Marketing Agency and it has given me “excellent results” I had been using the services of other companies and failed to capture the ideas I had for my business, but Chris just captured my ideas perfectly and the goals I have, the best is that in very short time I’ve been able to see results, get higher income and have more customers.”

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Pete Delapuente

CEO and Founder, ASAP Carpet Cleaning
“I’ve been in business 28 years and have done my own websites the last 10 years by myself using a “do it yourself” website online… Mine have never looked this good and professional since Branding marketing agency took over My website, Instagram, Twitter, Facebook and now my phone is starting to ring more than it ever has!…”

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