Case Study: LCS Janitorial Services

Organic Revenue Increased By 93%

Details

Client:

LCS Janitorial Services

Services:

Janitorial and Carpet Cleaning

Ongoing Strategies:

SEO

www.lcsjanitorialservices.com

LCS Janitorial Services is a trusted name in professional cleaning across San Diego. Their reputation has been built on word-of-mouth referrals, thanks to a consistent commitment to reliability, professionalism, and quality service. With years of experience, they have served thousands of satisfied clients, specializing in office cleaning, medical facilities, schools, and commercial properties. LCS Janitorial Services delivers tailored janitorial solutions that keep workplaces clean, healthy, and welcoming.

The Challenges

Increase number of calls from Google and Facebook marketing
Drive revenue from organic traffic sources and increase overall brand awareness

The Strategies

Planning & Execution

Initial Study

LCS Janitorial Services relied heavily on PPC in order to drive traffic to their site, so improving their organic search and revenue became our biggest priority. Focusing on technical SEO and content, we assisted with driving traffic to key pages on the site and helped broaden their search visibility for a range of important keywords.

Identify Problems

By improving LCS Janitorial’s internal navigation and the linking between key pages, we enabled search engines to crawl the site, as well as dramatically improved the usability for all visitors, in relation to site navigation and browsing.

Improve Ranking

Through on-page content, we optimised the site to target relevant search queries, improving the targeting of key pages while also improving the click-through rate from search results. These optimisations helped to increase traffic to deep URLs from organic search by 84%.

Achieved Results

Increase in Organic Revenue

Increase in Organic Revenue by Local Map Ranking

Increase in Organic Traffic

Key Stages of the SEO Strategy Implemented

Conducted in-depth keyword research and competitor analysis to identify growth opportunities.
Performed technical SEO audits and optimized site speed for better performance.
Developed a content strategy with blog optimization to target relevant search queries.
Built high-quality backlinks to strengthen domain authority.
Executed local SEO tactics and optimized the Google Business Profile for improved local visibility.
Delivered detailed monthly KPI reports to track progress and results.
Applied on-page SEO enhancements including meta tags, internal linking, and schema markup.

From Old to Bold: Website Transformation

Before

After

This project highlights LCS Janitorial Services, a professional cleaning company specializing in both residential and commercial spaces. The objective was to showcase the brand’s distinctive style, streamlined work process, and exceptional quality of services through engaging visuals and well-structured content, demonstrating clear improvements compared to previous approaches.