Case Study: Best Steamer

Organic Revenue Increased By 97%

Details

Client:

Best Steamer

Services:

Carpet Cleaning Services

Ongoing Strategies:

SEO

www.beststeamer.com

Best Steamer is a well-established cleaning company in Charlotte, NC, offering carpet, rug, upholstery, mattress, tile & grout, and hardwood floor cleaning services. Known for their eco-friendly methods, advanced steam cleaning equipment, and commitment to customer satisfaction, the aim of this project was to strengthen Best Steamer’s online visibility, dominate local searches, and generate a steady stream of quality leads through SEO.

The Challenges

Increase overall organic traffic by improving search engine rankings and visibility
Optimize website for local SEO to attract location-based traffic

The Strategies

Planning & Execution

Initial Study

To start the SEO campaign for Best Steamer, we carefully examined their website. We looked at important things like how it ranked on search engines, the number of visitors who came naturally, and how well it performed for local searches. This detailed study gave us valuable information about the current state of SEO for the website and helped us find areas that needed improvement.

Identify Problems

Based on the initial study, we identified the main challenges that were impacting the website’s performance. The main issues were a lack of search engine visibility, low organic traffic, and the need to improve its local SEO to attract people from specific locations. Addressing these issues was important to enhance the website’s overall visibility, organic traffic, and revenue.

Improve Ranking

We implemented a comprehensive SEO strategy for Best Steamer, starting with keyword research and content optimization. By improving meta tags, internal linking, site speed, and navigation, we enhanced search visibility and user experience. Local landing pages, Google Business Profile, and citations were optimized to boost map rankings and drive targeted local traffic to Best Steamer’s website.

Achieved Results

Increase in Organic Revenue

Increase in Organic Revenue by Local Map Ranking

Increase in Organic Traffic

Key Phases of the SEO Strategy

Keyword Research & Competitor Analysis – Discovered high-intent keywords in Charlotte, Huntersville, Cornelius, etc.
Technical SEO & Speed Optimization – Improved site speed, mobile usability, and crawlability.
Content Development & Blog Optimization – Expanded content to cover specialty services and optimized blog topics to match customer search queries.
Backlink Acquisition – Secured authoritative local and industry links to boost domain credibility.
Local SEO Optimization – Optimized Google Business Profile and local signals to perform better in map pack & local searches.
Data & Reporting – Delivered monthly KPI reports to track rankings, traffic, user engagement, and lead generation.

From Old to Bold: Website Transformation

Before

After

Through a focused and multi-faceted SEO strategy, Best Steamer has elevated its online presence in Charlotte and surrounding areas. The improvements in local search visibility, content targeting, and site performance have translated into higher rankings, more qualified leads, and stronger trust among homeowners and businesses. This case study demonstrates how aligning technical, content, and local SEO efforts can drive sustainable growth and maintain Best Steamer’s reputation for excellence.