Case Study: Vanpro Carpet Cleaning
Conversion Increased by 95.43%
Details
Client:
Vanpro Carpet Cleaning
Services:
Carpet, Upholstery, Hard Surface & Dryer Vent Cleaning
Ongoing Strategies:
Google Ads PPC
Vanpro Carpet Cleaning is a locally owned and operated company based in Ventura, CA, with over a decade of experience delivering professional carpet, upholstery, and hard surface cleaning. They use eco-friendly solutions, trained technicians, and a detail-oriented approach to revive homes and businesses, providing reliable, honest service with no hidden fees.
The Challenges
The client mainly focused on generating more leads in low CPL. Therefore, our primary challenges were:
- Increase number of calls and leads
- Decrease in CPL (Cost Per Lead)
- Increase in Conversion Rate
The Strategies
Planning & Execution
Comprehensive Keyword Research
Our team conducted in-depth keyword research to identify high-traffic and service-specific terms that would attract the right audience to Vanpro Carpet Cleaning.
Targeted Keyword Integration
These selected keywords were strategically added into ad copies to maximize visibility, relevance, and audience targeting during the initial phase of the campaign.
Ongoing Monitoring & Optimization
Ad performance was continuously tracked, allowing us to refine copies, adjust bids, and enhance engagement based on real-time results.
Search Query Analysis & Negative Keywords
By reviewing detailed search query reports, we identified irrelevant traffic sources and implemented negative keywords to filter out low-quality clicks. This ensured the ads were shown only to potential customers actively seeking carpet cleaning services.
Improved Engagement & CTR
These efforts led to a significant increase in ad clicks and a stronger click-through rate (CTR), proving the effectiveness of the campaign in reaching and engaging the right audience.
Achieved Results
%
Increase in Conversions
%
Increase in Phone Calls
%
Decrease in Avg. CPC (Cost Per Click)
How Everything Changes: Before and After Apexure
Before
Overwhelmed by landing page demands
Frustrated by low conversions
Struggling to manage the costs of building a team
After
Confident with high-converting Page
In control of marketing results
Empowered by expert support without the overhead
Turning Challenges into Digital Success
Landing Page
Hear from Our Happy Clients 
Chris has done a great job for my company, we are on 1st. page on Google and Google Maps.
Edgardo Cabral
CEO and Founder, Call My Carpet Cleaner
After 28 years in business, BMA’s small business SEO services took our online presence to new heights.
Pete Delapuente
CEO, ASAP Carpet Cleaning
Their eCommerce SEO services transformed our online store. Consistent leads and sales growth!
Freddy Ibarra
CEO and Founder, Xtra Touch Carpet Care
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