Case Study: Steam Pro
Conversion Increased by 144.44%
Details
Client:
SteamPro, Inc.
Services:
Carpet, Rug, Upholstery, Tile & Grout Cleaning
Ongoing Strategies:
Google Ads PPC
SteamPro is a premium carpet & cleaning service provider in Los Angeles, offering a wide range of services including carpet cleaning, rug & upholstery cleaning, hardwood floor cleaning, tile & grout cleaning, water removal, air duct cleaning, and more. With over 30 years of experience, the project was aimed at boosting their online visibility in LA, generating more leads, and reinforcing their reputation for “expert cleaning with a human touch.”
The Challenges
The client mainly focused on generating more leads in low CPL. Therefore, our primary challenges were:
- Increase number of calls and leads
- Decrease in CPL (Cost Per Lead)
- Increase in Conversion Rate
The Strategies
Planning & Execution
Thorough Keyword Research for Effective PPC Campaigns
To ensure the success of our PPC campaign, our dedicated team conducted comprehensive keyword research. Through this meticulous process, we identified high-traffic keywords as the optimal choice for driving relevant traffic to our website.
Adding Targeted Keywords and Monitoring Results
The Initial Phase: Adding Targeted Keywords
In the initial phase of our campaign, we strategically incorporated these targeted keywords into our ad copies. This step aimed to maximize the visibility and relevance of our ads.
Close Monitoring for Performance Evaluation
We closely monitored the performance of our ads, analyzing the impact of the added targeted keywords. This allowed us to gauge their effectiveness in attracting the desired audience.
Optimizing Ad Copies for Enhanced Performance
To optimize the performance of our ad copies, we made essential modifications. These adjustments were aimed at enhancing their appeal and increasing their effectiveness in driving user engagement.
Refined Search Query Reports and Negative Keywords
Search Query Reports
We dedicated our efforts to refine our search query reports. By analyzing these reports, we were able to identify and exclude irrelevant traffic that did not align with our campaign goals.
Adding Negative Keywords
Through the strategic addition of negative keywords, we successfully prevented irrelevant traffic from reaching our website. This precise targeting ensured that our ads were displayed to the most relevant audience.
Increased Ad Clicks and Improved Click-Through Rate (CTR)
Significant Boost in Ad Clicks
The implementation of our well-executed strategy yielded remarkable results. We experienced a significant increase in ad clicks, indicating the effectiveness of our approach.
Enhanced Click-Through Rate (CTR)
Additionally, our campaign witnessed an improved click-through rate (CTR) within Google Ads. This positive outcome demonstrated the success of our optimization efforts in engaging and attracting the right audience.
Achieved Results
%
Increase in Conversions
%
Increase in Phone Calls
%
Decrease in Avg. CPC (Cost Per Click)
How Everything Changes: Before and After Apexure
Before
Overwhelmed by landing page demands
Frustrated by low conversions
Struggling to manage the costs of building a team
After
Confident with high-converting Page
In control of marketing results
Empowered by expert support without the overhead
Turning Challenges into Digital Success
Landing Page
Hear from Our Happy Clients 
Chris has done a great job for my company, we are on 1st. page on Google and Google Maps.
Edgardo Cabral
CEO and Founder, Call My Carpet Cleaner
After 28 years in business, BMA’s small business SEO services took our online presence to new heights.
Pete Delapuente
CEO, ASAP Carpet Cleaning
Their eCommerce SEO services transformed our online store. Consistent leads and sales growth!
Freddy Ibarra
CEO and Founder, Xtra Touch Carpet Care
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