Case Study: Los Angeles Steam Clean
Phone Calls increased by 98%
Details
Client:
Los Angeles Steam Clean
Services:
Carpet, Rug, Upholstery, Tile & Grout Cleaning
Ongoing Strategies:
Google Ads PPC
Los Angeles Steam Clean offers eco-friendly, professional cleaning services for homes and businesses throughout Los Angeles. Trusted for over a decade, they specialize in carpet, rug, upholstery, tile & grout, mattress, and hardwood floor cleaning. With certified technicians, modern equipment, transparent pricing, and a commitment to customer satisfaction, they provide same-day service with results you can see and feel.
The Challenges
The client mainly focused on generating more leads in low CPL. Therefore, our primary challenges were:
- Increase number of calls and leads
- Decrease in Avg. CPL (Cost Per Lead)
- Decrease in Avg. CPC (Cost Per Click)
- Increase in Conversion Rate
The Strategies
Planning & Execution
Harnessing High-Traffic Keywords
Our PPC team conducted extensive keyword research, identifying high-traffic keywords as the optimal choice for driving relevant traffic to our website.
Adding Targeted Keywords and Monitoring Results
Incorporating Targeted Keywords
In the initial phase, we added targeted keywords to our ad copies, aiming to enhance visibility and relevance.
Close Monitoring for Performance Evaluation
We closely monitored the results to gauge the effectiveness of the added keywords in attracting our desired audience.
Essential Modifications for Better Results
We made necessary modifications to optimize our ad copies, improving their appeal and driving user engagement.
Excluding Irrelevant Traffic with Negative Keywords
Analyzing Search Query Reports
We refined our search query reports to exclude irrelevant traffic that didn’t align with our goals.
Adding Negative Keywords
By adding negative keywords, we precisely targeted our campaign, preventing irrelevant traffic from reaching our website.
Impressive Outcomes: Improved Click-Through Rate (CTR)
Significant Boost in Ad Clicks
Our strategy resulted in a notable increase in ad clicks, showcasing its effectiveness.
Enhanced Click-Through Rate (CTR)
We also achieved an improved click-through rate (CTR) within Google Ads, indicating successful engagement with the right audience.
Achieved Results
%
Increase in Phone Calls
%
Increase in Conversions
%
Decrease in Cost / Conversion
How Everything Changes: Before and After Apexure
Before
Overwhelmed by landing page demands
Frustrated by low conversions
Struggling to manage the costs of building a team
After
Confident with high-converting Page
In control of marketing results
Empowered by expert support without the overhead
Turning Challenges into Digital Success
Landing Page
Hear from Our Happy Clients 
Chris has done a great job for my company, we are on 1st. page on Google and Google Maps.
Edgardo Cabral
CEO and Founder, Call My Carpet Cleaner
After 28 years in business, BMA’s small business SEO services took our online presence to new heights.
Pete Delapuente
CEO, ASAP Carpet Cleaning
Their eCommerce SEO services transformed our online store. Consistent leads and sales growth!
Freddy Ibarra
CEO and Founder, Xtra Touch Carpet Care
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