Case Study: Fresh N Clean SWFL
Conversion Rate Increased by 166.67%
Details
Client:
Fresh N Clean SWFL
Services:
Carpet, tile, and natural stone Cleaning
Ongoing Strategies:
Google Ads PPC
Fresh N Clean SWFL is a cleaning service provider in Lehigh Acres, Florida, offering carpet, upholstery, tile & grout, natural stone cleaning, and related services. With over a decade of trusted service in Lee & Collier Counties, the goal of this project was to drive highly targeted leads quickly through Google Ads (PPC), increase bookings, and amplify return on ad spend (ROAS) in competitive local markets.
The Challenges
The client mainly focused on generating more leads in low CPL. Therefore, our primary challenges were:
- Increase number of calls and leads
- Decrease in CPL (Cost Per Lead)
- Misalignment between ad messaging and landing page content.
The Strategies
Planning & Execution
Effective Keyword Selection for PPC Campaigns
Our PPC experts conducted extensive research on specific keywords and ultimately selected high-traffic keywords due to their strong average monthly search volume and ability to drive relevant traffic to our website.
Optimizing Ad Copies and Targeting
In the initial week of our PPC campaign, we included high-search volume targeted keywords and made changes to our ad copies. This allowed us to enhance the relevance of our ads and improve their performance in capturing user attention.
Preventing Irrelevant Traffic with Negative Keywords
Subsequently, we focused on optimizing the search query reports to identify and add negative keywords. These negative keywords effectively prevented irrelevant traffic from reaching our website, ensuring that our ads were shown to the most relevant audience.
Boosting Clicks and Click-through Rate (CTR)
As a result of implementing these changes, we experienced a notable boost in both the number of clicks and the click-through rate (CTR) within Google Ads. This demonstrated the effectiveness of our keyword selection, ad copy optimization, and negative keyword implementation in driving higher engagement and attracting relevant traffic to our website.
Achieved Results
%
Increase in Phone Calls
%
Decrease in Avg. CPC (Cost Per Click)
%
Increase in Conversion Rate
How Everything Changes: Before and After Apexure
Before
Overwhelmed by landing page demands
Frustrated by low conversions
Struggling to manage the costs of building a team
After
Confident with high-converting Page
In control of marketing results
Empowered by expert support without the overhead
Turning Challenges into Digital Success
Landing Page
Hear from Our Happy Clients 
Chris has done a great job for my company, we are on 1st. page on Google and Google Maps.
Edgardo Cabral
CEO and Founder, Call My Carpet Cleaner
After 28 years in business, BMA’s small business SEO services took our online presence to new heights.
Pete Delapuente
CEO, ASAP Carpet Cleaning
Their eCommerce SEO services transformed our online store. Consistent leads and sales growth!
Freddy Ibarra
CEO and Founder, Xtra Touch Carpet Care
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