Case Study: AVS Floorcare
Conversion Increased by 105.68%
Details
Client:
AVS Floorcare
Services:
Harwood Floor, Tile & Grout, Natural Stone Cleaning
Ongoing Strategies:
Google Ads PPC
AVS Floorcare is a trusted professional cleaning company serving San Diego, California, specializing in carpet, upholstery, hardwood, tile, grout, and natural stone cleaning. Known for their advanced cleaning methods, eco-friendly solutions, and commitment to exceptional service, AVS aimed to expand their digital reach and attract more local customers. This case study highlights how a targeted Google Ads PPC strategy helped them increase visibility, generate quality leads, and maximize their return on ad spend.
The Challenges
The client mainly focused on generating more leads in low CPL. Therefore, our primary challenges were:
- Increase visibility
- Generate quality leads
- Increase in Conversion Rate
- Maximize return on ad spend
The Strategies
Planning & Execution
Comprehensive Keyword Research
Performed in-depth research to find high-intent and location-specific keywords relevant to AVS Floorcare’s services (hardwood, tile & grout, natural stone, etc.).
Keyword Integration & Ad Setup
Integrated target keywords into ad copy and campaign structure to boost relevance and visibility.
Continuous Monitoring & Optimization
Regularly tracked performance metrics to assess which keywords, ads, and targeting options delivered the best results.
Search Query Analysis & Negative Keywords
- Analyzed search query reports to identify irrelevant or underperforming traffic.
- Added negative keywords to prevent wasted ad spend and ensure ads reached a more relevant audience.
Ad Copy & Engagement Improvements
Refined ad copy and extensions to improve click-through rate (CTR) and appeal to local AVS Floorcare customers.
Achieved Results
%
Increase in Conversions
%
Increase in Phone Calls
%
Decrease in Avg. CPC (Cost Per Click)
How Everything Changes: Before and After Apexure
Before
Overwhelmed by landing page demands
Frustrated by low conversions
Struggling to manage the costs of building a team
After
Confident with high-converting Page
In control of marketing results
Empowered by expert support without the overhead
Turning Challenges into Digital Success
Landing Page
Hear from Our Happy Clients 
Chris has done a great job for my company, we are on 1st. page on Google and Google Maps.
Edgardo Cabral
CEO and Founder, Call My Carpet Cleaner
After 28 years in business, BMA’s small business SEO services took our online presence to new heights.
Pete Delapuente
CEO, ASAP Carpet Cleaning
Their eCommerce SEO services transformed our online store. Consistent leads and sales growth!
Freddy Ibarra
CEO and Founder, Xtra Touch Carpet Care
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