Case Study: Marino Cleaning Services

Conversion Increased by 144.44%

Google Ads Case Study Marino Cleaning Services



Marino Cleaning Services


Carpet Cleaning


The Challenges

The client mainly focused on generating more leads in low CPL. Therefore, our primary challenges were:


Increase number of calls / leads


Decrease in Avg. CPC (Cost Per Click)


Increase in Conversion Rate

The Strategies

Planning & Execution

Thorough Keyword Research for Effective PPC Campaigns

To ensure the success of our PPC campaign, our dedicated team conducted comprehensive keyword research. Through this meticulous process, we identified high-traffic keywords as the optimal choice for driving relevant traffic to our website.

Adding Targeted Keywords and Monitoring Results

The Initial Phase: Adding Targeted Keywords

In the initial phase of our campaign, we strategically incorporated these targeted keywords into our ad copies. This step aimed to maximize the visibility and relevance of our ads.

Close Monitoring for Performance Evaluation

We closely monitored the performance of our ads, analyzing the impact of the added targeted keywords. This allowed us to gauge their effectiveness in attracting the desired audience.

Optimizing Ad Copies for Enhanced Performance

To optimize the performance of our ad copies, we made essential modifications. These adjustments were aimed at enhancing their appeal and increasing their effectiveness in driving user engagement.

Refined Search Query Reports and Negative Keywords

Search Query Reports

We dedicated our efforts to refine our search query reports. By analyzing these reports, we were able to identify and exclude irrelevant traffic that did not align with our campaign goals.

Adding Negative Keywords

Through the strategic addition of negative keywords, we successfully prevented irrelevant traffic from reaching our website. This precise targeting ensured that our ads were displayed to the most relevant audience.

Increased Ad Clicks and Improved Click-Through Rate (CTR)

Significant Boost in Ad Clicks

The implementation of our well-executed strategy yielded remarkable results. We experienced a significant increase in ad clicks, indicating the effectiveness of our approach.

Enhanced Click-Through Rate (CTR)

Additionally, our campaign witnessed an improved click-through rate (CTR) within Google Ads. This positive outcome demonstrated the success of our optimization efforts in engaging and attracting the right audience.

The Results


Increase in Conversion


Increase in Phone Calls


Decrease in Avg. CPC (Cost Per Click)

What Our Customers Say About Us!


Freddy Ibarra

CEO and Founder, Xtra Touch Carpet Care
“I hired the service of Branding Marketing Agency and it has given me “excellent results” I had been using the services of other companies and failed to capture the ideas I had for my business, but Chris just captured my ideas perfectly and the goals I have, the best is that in very short time I’ve been able to see results, get higher income and have more customers.”

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Pete Delapuente

CEO and Founder, ASAP Carpet Cleaning
“I’ve been in business 28 years and have done my own websites the last 10 years by myself using a “do it yourself” website online… Mine have never looked this good and professional since Branding marketing agency took over My website, Instagram, Twitter, Facebook and now my phone is starting to ring more than it ever has!…”

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Roger D Lloyd

CEO and Founder, Bio-Clean Carpet Cleaning
“BMA provided end to end support as a partner that held my online marketing through the entire process – the line between us has blurred, it feels like we’re one team that works with one goal in mind – which I love. BMA did awesome job for my Bio-Clean carpet cleaning and Event websites design and marketing online. With BMA, I can ensure I stay at the top in my business”

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Joelo Portobelo

CEO and Founder, LCS Janitorial Services
“BMA is not just an agency, but is truly an extension of our digital marketing team. Not only did they have a firm understanding of our business objectives and goals, they established better processes and executed strategy. Carpet Cleaners must try this company for digital marketing and SEO..”

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