Case Study: Fresh N Clean SWFL

Conversion Rate Increased by 166.67%

Google Ads Case Study Fresh N Clean



Fresh N Clean SWFL


Carpet, tile, and natural stone Cleaning


The Challenges

The client mainly focused on generating more leads in low CPL. Therefore, our primary challenges were:


Increase number of calls and leads


Decrease in CPL (Cost Per Lead)

The Strategies

Planning & Execution

Effective Keyword Selection for PPC Campaigns

Our PPC experts conducted extensive research on specific keywords and ultimately selected high-traffic keywords due to their strong average monthly search volume and ability to drive relevant traffic to our website.

Optimizing Ad Copies and Targeting

In the initial week of our PPC campaign, we included high-search volume targeted keywords and made changes to our ad copies. This allowed us to enhance the relevance of our ads and improve their performance in capturing user attention.

Preventing Irrelevant Traffic with Negative Keywords

Subsequently, we focused on optimizing the search query reports to identify and add negative keywords. These negative keywords effectively prevented irrelevant traffic from reaching our website, ensuring that our ads were shown to the most relevant audience.

Boosting Clicks and Click-through Rate (CTR)

As a result of implementing these changes, we experienced a notable boost in both the number of clicks and the click-through rate (CTR) within Google Ads. This demonstrated the effectiveness of our keyword selection, ad copy optimization, and negative keyword implementation in driving higher engagement and attracting relevant traffic to our website.

The Results


Increase in Phone Calls


Decrease in Avg. CPC (Cost Per Click)


Increase in Conversion Rate

What Our Customers Say About Us!


Joelo Portobelo

CEO and Founder, LCS Janitorial Services
“BMA is not just an agency, but is truly an extension of our digital marketing team. Not only did they have a firm understanding of our business objectives and goals, they established better processes and executed strategy. Carpet Cleaners must try this company for digital marketing and SEO..”

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Pete Delapuente

CEO and Founder, ASAP Carpet Cleaning
“I’ve been in business 28 years and have done my own websites the last 10 years by myself using a “do it yourself” website online… Mine have never looked this good and professional since Branding marketing agency took over My website, Instagram, Twitter, Facebook and now my phone is starting to ring more than it ever has!…”

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Roger D Lloyd

CEO and Founder, Bio-Clean Carpet Cleaning
“BMA provided end to end support as a partner that held my online marketing through the entire process – the line between us has blurred, it feels like we’re one team that works with one goal in mind – which I love. BMA did awesome job for my Bio-Clean carpet cleaning and Event websites design and marketing online. With BMA, I can ensure I stay at the top in my business”

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Freddy Ibarra

CEO and Founder, Xtra Touch Carpet Care
“I hired the service of Branding Marketing Agency and it has given me “excellent results” I had been using the services of other companies and failed to capture the ideas I had for my business, but Chris just captured my ideas perfectly and the goals I have, the best is that in very short time I’ve been able to see results, get higher income and have more customers.”

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