Case Study: Clear Choice Janitorial

Phone Calls increased by 98%

Google Ads Case Study Marino Cleaning Services



Clear Choice Janitorial


Residential and Commercial Janitorial Cleaning


The Challenges

The client mainly focused on generating more leads in low CPL. Therefore, our primary challenges were:


Increase number of calls / leads


Decrease in Avg. CPL (Cost Per Lead)


Decrease in Avg. CPC (Cost Per Click)


Increase in Conversion Rate

The Strategies

Planning & Execution

Harnessing High-Traffic Keywords

Our PPC team conducted extensive keyword research, identifying high-traffic keywords as the optimal choice for driving relevant traffic to our website.

Adding Targeted Keywords and Monitoring Results

Incorporating Targeted Keywords

In the initial phase, we added targeted keywords to our ad copies, aiming to enhance visibility and relevance.

Close Monitoring for Performance Evaluation

We closely monitored the results to gauge the effectiveness of the added keywords in attracting our desired audience.

Essential Modifications for Better Results

We made necessary modifications to optimize our ad copies, improving their appeal and driving user engagement.

Excluding Irrelevant Traffic with Negative Keywords

Analyzing Search Query Reports

We refined our search query reports to exclude irrelevant traffic that didn’t align with our goals.

Adding Negative Keywords

By adding negative keywords, we precisely targeted our campaign, preventing irrelevant traffic from reaching our website.

Impressive Outcomes: Improved Click-Through Rate (CTR)

Significant Boost in Ad Clicks

Our strategy resulted in a notable increase in ad clicks, showcasing its effectiveness.

Enhanced Click-Through Rate (CTR)

We also achieved an improved click-through rate (CTR) within Google Ads, indicating successful engagement with the right audience.

The Results


Increase in Phone Calls


Increase in Conversions


Decrease in Cost / Conversion

What Our Customers Say About Us!


Pete Delapuente

CEO and Founder, ASAP Carpet Cleaning
“I’ve been in business 28 years and have done my own websites the last 10 years by myself using a “do it yourself” website online… Mine have never looked this good and professional since Branding marketing agency took over My website, Instagram, Twitter, Facebook and now my phone is starting to ring more than it ever has!…”

Read More…


Freddy Ibarra

CEO and Founder, Xtra Touch Carpet Care
“I hired the service of Branding Marketing Agency and it has given me “excellent results” I had been using the services of other companies and failed to capture the ideas I had for my business, but Chris just captured my ideas perfectly and the goals I have, the best is that in very short time I’ve been able to see results, get higher income and have more customers.”

Read More…


Joelo Portobelo

CEO and Founder, LCS Janitorial Services
“BMA is not just an agency, but is truly an extension of our digital marketing team. Not only did they have a firm understanding of our business objectives and goals, they established better processes and executed strategy. Carpet Cleaners must try this company for digital marketing and SEO..”

Read More…


Roger D Lloyd

CEO and Founder, Bio-Clean Carpet Cleaning
“BMA provided end to end support as a partner that held my online marketing through the entire process – the line between us has blurred, it feels like we’re one team that works with one goal in mind – which I love. BMA did awesome job for my Bio-Clean carpet cleaning and Event websites design and marketing online. With BMA, I can ensure I stay at the top in my business”

Read More…

More Successful Projects

Google Ads Case Study Marino Cleaning Services

Marino Cleaning Services

Google Ads Case Study SteamPlus Carpet Cleaning

SteamPlus Carpet Cleaning

Google Ads Case Study Fresh N Clean

Fresh N Clean SWFL

Like What You See? Contact Us Today For Your Free Quote