Case Study: Clear Choice Janitorial
Phone Calls increased by 98%
Details
Client:
Clear Choice Janitorial
Services:
Residential and Commercial Janitorial Cleaning
Website:
The Challenges
The client mainly focused on generating more leads in low CPL. Therefore, our primary challenges were:
Increase number of calls / leads
Decrease in Avg. CPL (Cost Per Lead)
Decrease in Avg. CPC (Cost Per Click)
Increase in Conversion Rate
The Strategies
Planning & Execution
Harnessing High-Traffic Keywords
Adding Targeted Keywords and Monitoring Results
In the initial phase, we added targeted keywords to our ad copies, aiming to enhance visibility and relevance.
Close Monitoring for Performance Evaluation
We closely monitored the results to gauge the effectiveness of the added keywords in attracting our desired audience.
Essential Modifications for Better Results
Excluding Irrelevant Traffic with Negative Keywords
We refined our search query reports to exclude irrelevant traffic that didn’t align with our goals.
Adding Negative Keywords
By adding negative keywords, we precisely targeted our campaign, preventing irrelevant traffic from reaching our website.
Impressive Outcomes: Improved Click-Through Rate (CTR)
Our strategy resulted in a notable increase in ad clicks, showcasing its effectiveness.
Enhanced Click-Through Rate (CTR)
We also achieved an improved click-through rate (CTR) within Google Ads, indicating successful engagement with the right audience.
The Results
%
Increase in Phone Calls
%
Increase in Conversions
%
Decrease in Cost / Conversion
What Our Customers Say About Us!
Pete Delapuente
CEO and Founder, ASAP Carpet Cleaning
“I’ve been in business 28 years and have done my own websites the last 10 years by myself using a “do it yourself” website online… Mine have never looked this good and professional since Branding marketing agency took over My website, Instagram, Twitter, Facebook and now my phone is starting to ring more than it ever has!…”
Freddy Ibarra
CEO and Founder, Xtra Touch Carpet Care
“I hired the service of Branding Marketing Agency and it has given me “excellent results” I had been using the services of other companies and failed to capture the ideas I had for my business, but Chris just captured my ideas perfectly and the goals I have, the best is that in very short time I’ve been able to see results, get higher income and have more customers.”
Joelo Portobelo
CEO and Founder, LCS Janitorial Services
“BMA is not just an agency, but is truly an extension of our digital marketing team. Not only did they have a firm understanding of our business objectives and goals, they established better processes and executed strategy. Carpet Cleaners must try this company for digital marketing and SEO..”
Roger D Lloyd
CEO and Founder, Bio-Clean Carpet Cleaning
“BMA provided end to end support as a partner that held my online marketing through the entire process – the line between us has blurred, it feels like we’re one team that works with one goal in mind – which I love. BMA did awesome job for my Bio-Clean carpet cleaning and Event websites design and marketing online. With BMA, I can ensure I stay at the top in my business”
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