Water damage restoration is one of the valuable services that many people need in times of emergency and property damage. The real demand for restoration services starts after floods, hurricanes, fires and other natural events. So, if you are in a water damage restoration business then it is good news for you. Because, with the rising demand for restoration services, the chances of you generating more business sale also increases.
The demand for any service or product varies with time is the open truth. Therefore, it is not advisable to only rely on the individual’s need for restoration service to grow your business. Instead, opt for some marketing tactics to grow your business. Marketing your restoration business will enhance your online presence while increasing profit levels.
According to Philip Kotler, “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
Now, you must be thinking how do marketing strategies help you generate more leads for your water damage restoration business? Here is your answer!
Table of Contents
The Significance of Marketing Strategies For Your Restoration Business
With a varied range of activities involved in running a water damage restoration business, you might wish for more hours in a day. Better time management is the first step towards a growing restoration business. Creating an effective online marketing plan can save you time. The reasons are with these tactics you can work proactively rather than always running around reactive mode.
Other than this, there are several benefits to implementing online marketing strategies for your business growth. It includes:-
1. Maximize conversion rates
Online marketing is the way of converting website visitors into potential customers. If you direct the marketing plan towards the targeted audience, then it is possible to increase conversion rates. Eventually, this will help you grow your business.
2. Help to build a rapport with a target audience
Building a customer relationship should be on top priority for any growing water damage restoration business. With marketing plans such as social media marketing or email marketing, you can build a personal rapport with your targeted audiences.
3. Produces an accurate return on investment
In an online marketing plan, one factor that matters the most is ROI i.e., return on investment. With analytical tools like Mixpanel, Google Analytics, and Heap Analytics, you can know the actual expenditure and other relevant data to measure an accurate ROI.
4. A chance to market your service globally
With online marketing, you can easily go beyond your geography to provide your restoration services to customers worldwide. You can get in touch with a huge number of people 24/7 from any country all over the world. Hence, online marketing helps you expand your restoration business globally.
How To Create a Marketing Plan For Water Damage Restoration Business?
Owning a restoration business is beneficial for people in need of water damage solutions and tips. As we have discussed earlier, to grow your restoration business, it requires an effective marketing plan. But how to develop this online marketing plans? The following are the steps to consider for stepping towards a fully proofed marketing plan.
Research about your audience’s web presence. This is because knowing your audience can lead to a successful business. Let us explain why! By researching where and what are they viewing online, can help you know their interest and current demand.
For example, there are 43% of emails opened on mobile devices and 10% or above audiences are on the mobile. Then it’s time to optimize for mobile. As a result, it helps you strategize your business in the right direction of success.
Planning is a very important phase of developing an effective online marketing plan. Use the information you get from research and try to plan for a multi-device or platform approach.
For instance, approximately 71% of B2B marketers include video content in their marketing strategies. This is because they know video content receives more likes and clicks as compared to simple text posts. Therefore, plan according to the usage of the platform by customers as it helps you generate more leads.
Execute what you have planned for your water damage restoration business growth. Applying various marketing strategies for your restoration business like social media marketing help you get more business.
There are many marketers who believe that through various marketing strategies one can increase their brand exposure and website traffic. Also, you can keep an eye on your company’s ROI which includes clicking through rates, social media interactions and much more.
Above all can be executed only if you rely on some useful marketing strategies. It is very useful to develop an effective marketing plan to get more business. Let us observe what are the different marketing strategies helpful for your water damage restoration business.
Different Marketing Strategies To Grow Your Water Damage Restoration Business
1. Google Ads
The race to reach on the top page of Google is ruthless. Even applying effective SEO techniques to reach on the first page of Google takes months or years. This is where Google Ads, which is now Google Ads comes into action.
Google Ads is Google’s advertising service that allows your water damage restoration business to display the ads on Google’s search engine result pages (SERPs). Generally, the visitors will see your ads at the top or bottom of Google SERPs.
Google Ads is one of the effective and common marketing strategies useful for all business owners looking to get first online customers. Following are the benefits you will get using Google Ads as your marketing strategy:-
- Able to target an accurate number of potential customers
- Allows to display Google ads on any device or platform
- Pay only for the click on the ads instead of impressions
- Allows the business to track the performance of their ads
- Enhancing brand awareness while generating sales and leads
From setting the budget, selecting your target audience, choosing a search or display network, choose the relevant keywords, setting your bid manually or automatically to writing an ad, are covered in creating a Google AdWord account. Also, you can create a Google Ads video Ad to promote your business and get more clicks.
Overall, Google Ads is a powerful marketing strategy to achieve new online customers for your restoration business. All you require is constantly testing of ads and optimizing them for better performance.
Google has announced new features and changes in Google Ads which will also help your business to get more potential clients. Or you can take the help of a professional marketing agency to help you get more business with the help of Google Ads.
2. Google My Business
Now you can get your water damage restoration business on Google for free using Google My Business (GMB). It helps you manage how your business appears on the Google search and maps.
You can add your business name, address, location, contact details and business hours. Also, other activities like monitoring customer reviews, adding service photos, examining the customer’s search and more are part of GMB.
Nowadays, many people are searching on Google for water damage restoration businesses. So, it is very important the information you add while creating Google My Business account is accurate, complete and optimized.
Thinking how to grow restoration business with Google My Business tool?
One of the best ways to get business is by generating organic Google My Business Reviews. You can encourage your customers to leave positive reviews and reply to current ones. This will not only enhance your online business presence but also attract other customers to engage with your restoration business.
Also, you should reply or know how to handle negative reviews. This will show your reviewers you care and try to fulfill their needs. As a result, you can convert your reviewers to future customers. Eventually, it helps your business to rank on the top page of Google while achieving more leads and sales.
If you are using Google My Business with relevant keywords, then your target audience will surely find your business with ease. Overall, want your water damage restoration business to stand out uniquely? Google My Business is the best marketing strategy to choose from.
3. Facebook Advertising
Approximately, 75% of internet users are connected with Facebook. This is one of the biggest benefits of choosing Facebook advertising as your water damage restoration business marketing strategy. As you can observe below-mentioned figures, through Facebook advertising you can create and save the audiences. As a result, it allows you to reach the business targeted audience.
If you are tight on a budget, then spending approximately $5 you can reach 10,000 people. So, we can say Facebook advertising is the cheapest marketing strategy used to get more business. Also, it is fast and helps your business to generate quick leads and sales.
Facebook – A Smarter Way To Grow Business
You must have heard knowing the audience lead to growing the business faster. Through Facebook analytics, you can see the data, analyze trends and understand the behavior of an audience. Before heading towards Facebook advertising it is essential to know how to advertise on Facebook.
Another to promote your business is via Facebook engagement campaigns. It helps you to get maximum clicks to your post. The average cost per click in Facebook ads across all the industries is $1.72. Also, using the Facebook split testing feature for ads, you are able to examine which delivery settings, audiences and ads placement give you the best results.
There are various ad types on Facebook. But, the best way to find which ad type is best for your business is to first identify your business goals. Overall, Facebook advertising provides you with a lot of information about your target audience and different ways to reach them.
Get Ready To Experience 8 Different Ways to do Marketing for Water Damage Restoration Company!
Every water damage restoration business needs that backhand to be stable in this competitive industry. The above-mentioned are some of the best marketing tips used to get more business. It helps your restoration business to stand unique among the crowd.
Before going ahead with these online marketing strategies, planning is very important. Plan for your business goals and be prepared ahead of time. This will provide your company with a competitive advantage.
Learning has no limits! Therefore, continue to test new tactics and methods to enhance your business online presence. Also, if you want to grasp more knowledge about online marketing techniques, then rely on Branding Marketing Agency. It will help your water damage restoration business to expand while generating leads.
1. Social Media Marketing
When it comes to marketing, social media is one of the dominating platforms. It is an ideal way to engage and interact with potential clients when they are in need of water damage restoration and cleaning service. But there is the possibility of losing followers and disengaging potential clients if social media platform is overlooked. There are some rules to be followed when it comes to social media marketing. Apart from this, you need to know about some essential steps to boost your social media marketing.
Here we have shared 5 tips, following these tips for social media marketing will help you to build your audience as well as to dominate the industry.
It is worthless having lots of followers and none of them are interested in the services that you offer. If your audience is not responding by reading, sharing, or lining your post or content, then they will soon leave. Make sure you engage followers who want to know about your services and what you can do for them.
Be Quiet, Listen Then Respond
The second important thing to engage your audience is to find what things sparks their interests. If you keep on posting content continuously which is irrelevant or less important to them, it will become an annoyance and they will unfollow you. Firstly, analyze what your targeted audience is writing and discussing online and then create content that will enjoy and participate in.
Don’t Rush Results
As fruits take some time in the ripening process, similarly, social media marketing takes some time to show the results. There is no way to reach overnight success so be calm and wait for the results. Your’s hard work and dedication toward it will definitely get the fruit of your labor.
Don’t Bombard With Your Post
You need to understand that posting and reposting the whole day will generate no results. The followers will get bored with similar content and may leave you. Social media is not only about sharing, following, and conversions, you need to know how to connect with your audience and build relationships. This is when the conversions will start happening and people will start talking about you.
REPLY! Each Message
Make sure you make every message from the client as your priority. Reply to each and every person who tries to contact you online. Online relationship is just as important as real-life ones when it comes to marketing. Always remember building a relationship is a key element of successful social media marketing.
2. Brochures & Flyers
Water damage restoration business promotion isn’t about only using one medium. It is about getting and keeping customers. Yes, internet marketing can help you to do that but only if you use it in conjunction with other tactical tools. Additionally, there are many potentials customers that are very much cautious about placing the important business or buying an expensive item from an unknown online company must have brochures and another form of printed sales literature to hand out to customers and prospect.
The major two reason an online company needs printed sales literature:
Credibility: Audiences expect a genuine water damage restoration company to have printed sales literature. It’s easy to spend some dollars on business cards, letterhead, etc. and call yourself a professional water damage restoration company. But if you want people to know what services you provide and what type of products and method do you use, you need to have a brochure.
Time-saving. Brochures also support other advertising, direct mail, online promotions, and can be used as a sales tool by distributors. In short, a good brochure sells. Audiences look for printed materials to carry them home and read at their leisure. Yes, you can direct them to your website, but a brochure adds a personal touch, tells your prospect what the product or service can do for them and why they should buy from you. Brochures also support other advertising, direct mail, online promotions, and can be used as a sales tool by distributors. In short, a good brochure sells.
You need to consider some tips while creating Brochures which can help your online marketing efforts, and increase your sales.
- Understand & Deliver What The Reader is Looking For
- Motivate your reader to look inside
- Describe Your Product
- Make it as People Can Keep it Safely
- Make it Personalized
- Describe Customers Needs
- Direct them in Your Brochure
These are some points to be considered while developing a brochure for your product or services. It is essential to know the tips to develop attractive handouts, it will help the readers to engage with your product or service information.
The newsletter is considered as one of the most productive marketing channels. Studies in the USA have shown that investment in newsletter distribution gives 40 times a return on each dollar. If you manage an email address means you might certainly be a recipient of one or more newsletter. To show the benefits of the newsletter here, we have shared some benefits of the newsletter which can help you in your water damage restoration marketing campaign.
What is Newsletter Marketing?
Newsletter marketing consists of sending informational newsletters to potential parties. For eg, a water damage restoration business newsletter will contain a range of content that is related to the company services. Companies might include everything from the industry news to interesting statistics. Because consumers already showed interest in receiving the newsletter, companies can create more interesting content they know will engage their base.
Here we have shared strategies of successful newsletter marketing:
Successful Newsletter Marketing Strategies For Water Damage Restoration
- Create Reserve Content – Develop some water damage service or discount articles and retain it, this could be used in the future when there is not enough content to cover the newsletter.
- Study Opponents Newsletters – You need to read opponent’s newsletters to see what type of articles and deals they are offering for water damage restoration services to make a better impact on the market.
- Analyze The Readers – Explore the other sites and communities that subscribe frequently. This can help you to get a new idea for further articles and offers.
- Partner – Build relationships with other businesses.
- Recycle the content – Make the use of content from blogs and business publication in the newsletter.
- Reduce Length and Frequency – No one likes long content. The best thing you can do is try to make a short content but maintaining its quality.
- Encourage Feedback – Provide the readers to comment on the newsletter and suggest topics for future issues.
If these properties are implemented properly, the newsletter can be a great way to promote your water damage restoration business. Are you motivated to start your own newsletter campaign? Don’t wait – release a program now and keep the deals coming in, not only from your existing customers but from the thousands of prospective customers out there.
4. Content Marketing
Content marketing is all about the developing and sharing of relevant and valuable content, with the goal of drawing a clearly-defined audience, building a long-term relationship with them and, ultimately, turning them into faithful clients.
The thing you need to remember is “relevancy”, “targeted clients” and “relationships”. Just for the sake of creating content without a strong concept for the reader’s needs and interests will not help you to grow your business. At best, you will develop unqualified traffic; at worst you are wasting your precious time and resource on developing content for wrong people. So, make sure you follow a successful content marketing strategy to grow your business.
Related article: To know more about content writing visit this blog by BMA: Creative Content Writing: A Driveway To Generate More Leads In 2019
Content marketing is the effective use of content that informs, educates customers to discover you, trust you and buy from you – Jeff Bullas
Now, let’s take a look at how content marketing can help your water damage restoration business:
These are some of the advantages:
- The best thing about content is it boost sales and leads.
- It helps in growing the believe and trust as you post content that has all the answers of the customer.
- Quality content can leave a great image of your brand. Additionally, it will teach your potential clients, building loyalty that turns them into loyal customers.
Content marketing is something through which you can get a lot of things. Good quality of content can develop results in one week, one month or even after one year you’ve developed it. That’s the reason a quality content allows you to build a bond with your readers that goes beyond the simple goal of buying and selling.
5. Email Marketing
Social media plays a vital role in marketing these days, but email marketing is still silently carrying on in the background. Approximately 3.2 billion email accounts used around the world according to the results. Then when you consider a $38 to $1 ROI for email marketing, it can be a profitable marketing tool for any company, even for water damage restoration.
Types of Email for Water Damage Restoration Business
Despite the size of the industry, email marketing provides the chance to provide an opportunity to stay connected to the current and interested clients. The email types used are frequently direct emails, this is used to advertise your water damage restoration business and services directly to the clients.
Another type of email is retention emails which focus more on giving the exact value to the reader. This value can be in the form of educating to entertaining or providing any benefits. There is a lot to learn about email marketing. However, keep in mind that the aim during email marketing should on providing, not asking for something from readers.
- Automated Emails
- Personalized Emails
- Behavioral Response Emails
- Restoration Information Emails
The better way to build a relationship or simply say be in touch with your potential customers is with the help of email marketing. It provides a stepping stone to promote your business and build a brand. Compelling marketing emails can convert one-time buyers into loyal customers. Email marketing is one of the ideal ways to communicate with clients. Do you know 86% of professionals prefer email communication for business purposes?
Emails can also be used to ask reviews from your customers on your water damage restoration page on Google or Yelp. Through email, you can also share your recent blog post and the latest offers and deal on the services. Therefore, email marketing can beneficial for you to generate more leads for your water damage restoration business.
6. Referral Program
Every salesman knows it is not easy to convince a customer to purchase a product or service. They see hundreds of ads on a regular basis on newspapers, television, radio, and hoarding. Even as they are somewhat affected by the sounds, graphics, image, and video they are bombarded with, a lot of people are still suspicious about it. And they tend to seek the help of colleagues and friends, or from the product or service reviews before investing.
Do you know most of the product bought is not only because of the powerful and attractive ads but it is also because of the brand word referrals? For instance, if someone get’s the best water damage restoration services after water damage at home.
Moreover, the service charges are affordable and the team is quick with the response and successfully restores all of the assets. So, it is quite obvious that the person who is happy will share his experience with at least 10-12 people about the services.
This kind of marketing comes without any cost for the company and in a way, it is a reflection of the branding effort taken by the company.
Word Of Mouth Referral Marketing
Word of mouth referrals marketing is free of cost and there is no way to measure it. Still, when companies are confident of their product quality and service, they can as well think of providing incentives to those who are willing to spread the good word for your brand or product. When people are incentivized is called referral marketing.
Most major companies and brands have used a Referral Marketing example with good results and there is no reason why you can’t benefit. For many US companies, 65% of the new sales happen through referral marketing. A survey by marketing experts revealed that customers are highly influenced by referrals giving good weight for recommendations made by friends.
7. SEO Marketing
When it comes to local businesses such as cleaning or water damage restoration companies, it is possible to gain lots of benefits from search engine optimization (SEO) to boost the organic traffic to your website. Water damage restoration and cleaning companies can get an advantage of quality content writing and SEO optimization.
What is SEO and Why it is Important?
A set of methods used to boost your organic search result rank is called as SEO. Whether it’s an optimization of your water damage restoration or cleaning website to be SEO-friendly, developing quality content targeting specific keywords, earning backlinks or promoting your content.
Gone are the days when people used to turn yellow pages to search for contacts. Today everyone is connected to the internet through their portable devices, search engines have replaced the yellow pages.
\If someone is looking for a company that provides water damage restoration for their property, the first thing they will do is search on Google. The appropriate search term (keywords) are the most vital for your business and creating quality content and targeting those keywords are part of SEO strategy. SEO is one of the major parts which can help in generating leads for your water damage restoration or cleaning business.
SEO for Cleaning and Restoration Companies
Many of small businesses can take benefit of long-tail keywords that can allow them to target a specific area or a service. Search for “water damage restoration” and you might get a mixture of cleaning and restoration businesses.
Search for water damage restoration by adding a suffix of city or area and the results will be much more specific to your region, and much more relevant. This is one of the best and effective strategies as it pullouts the more specific to your area, and much more relevant to the people looking for the service you provide.
As the owner of a water damage restoration business, it might be possible that you haven’t spent a lot of time and money spent on the branding of your business. While it may be tough to honestly appraise your own brand, it’s much easier to remember the instance when a brand made an impression on you, and those impressions aren’t always positive ones.
Make sure you never miss an opportunity to let people know who you are and how they can get in touch with you. You can use some traditional concepts such as company trucks, staff in uniforms, services images, staff photographs and videos on online media as well as on offline media. Share details about how they can get in touch with you. You never know when a reader may turn into a lifetime customer.
What Does Exactly Branding Mean?
It is more than a logo and the significance of the color of the uniform or equipment, although those branding factors are vital. Branding is a method of exhibiting and representing who you are as a company, and it represents how you want your brand reputation and your work ethic.
Just think about the well-known brands, for instance, Apple, Mercedes, Coke, McDonald’s, etc. what is the common thing in these companies. “Their products are everywhere”. You can easily recognize their logo, even from a mile away.
People are familiar not just with the shape of the logo but also with McDonald’s red and yellow and Coke’s red and white color combinations. This is only possible through the quality products, people have tried, so they love and trust the brand. The branding would mean nothing if the products and services do not meet the customer’s needs.
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