Having a Water Damage Restoration Company?
Wondering to achieve great leads?
Water Damage in your house does not occur every day. Most probably when there’s a flood people likely panic. They call in the water damage restoration service which they find first. People do not spend hours to research the best restoration company, instead, they read a few online reviews.
Speed is the most important aspect when it comes to water damage restoration. Your clients need to get their houses dried out as quickly as possible. Moreover, insurance companies cover most of the work. Therefore, the prospects are not interested in searching for the best offers on the internet.
You might be thinking “How can I be on the top in search engines when people need help for water damage restoration? What can I do to generate leads for my business?”
According to HubSpot’s research – 75% of users never scroll past the first page of search results.
Nowadays many businesses have started using online marketing to get online visibility. Therefore, if you want to get more leads for your water damage restoration business, you need to make sure your information shows up in relevant search engine results by using the appropriate online marketing and SEO techniques.
“93% of online experiences begin with a search engine” – As per Search Engine Journal.
Table of Contents
Tactics to Generate Water Damage Restoration Leads & Marketing Strategy:
A website for your Water Damage Restoration Company
There are no shortcuts to gain online visibility. It is vital to have a website to grow your business online. If you need to build a brand, you need to have a website. If you don’t have a business website in this online world, customers may look elsewhere. Many people will not even consider you as an option when they are looking for products or services.
These days building a business website is easier than ever. Now there’s no need to spend thousands of dollars on a water damage website. For the cost of traditional marketing, you could get a professionally designed website. It is one of the most cost-effective ways to advertise.
Having a business website is not just about selling your goods and services, it’s also about providing something of value to potential customers. Some relevant information for what they are looking.
Answer these simple questions on your website:
- What do you do?
- What services do you provide?
- Which areas do you service?
- What’s your contact number?
A good website informs and reassures customers that you know what you are doing and can deliver what they need. Better information will not only be easy for probable customers but also for search engines to show in relevant searches. Therefore, a website for your water damage business is crucial to extend your reach and get an online presence.
What’s the point of having an attractive website if no one finds it? In order for your target market to find your website, you must optimize it for search engines. By optimizing your website, it will be easy for search engines to show your website for relevant search. Besides that, you will be able to use your website effectively even if potential customers do not yet know that it exists.
The basic thing of having an optimized website is a clean and simple homepage which loads quickly and displays only relevant information. In addition, with a user-friendly navigation that clearly stands out. Moreover, you have to make sure to focus on mobile and tablet optimization also.
Content is the main part of your website. Use informative and easy to understand content on your website. Use a catchy headline or key messages related to the company’s value proposition. Also, use visual media, like photography or a video to provide an attractive look. Make the use of visual style, text, and better placement of a call to action (CTA) button or link. You can use social sharing buttons also.
Source: Same Day Restoration & Carpet Cleaning
Do not forget to display two main things on your website:
- Your Services – What services do you provide?
- Your Location – Where are you located?
For more details on website optimization read – 9 Essential SEO Ranking Factors To Optimize Your Website
Here are the benefits of having optimized websites:
- It will be easy for search engines to access more page within your website.
- Make easy for visitors to get directly on the page for their relevant search.
- Invites more visitors from target market.
- More user-friendly.
- The website will look professional and complete.
- The great user experience for visitors
Thus, a well-optimized website can generate great water damage restoration leads and Google places your website within the top three to five search results.
Blog (Content Marketing)
Now marketers have started using a blog as a medium for content marketing. It is a marketing tactic that uses blogs to get your business more online visibility. Your blog gives you the opportunity to create relevant content for your customers.
Blogs allow you to create and promote content that answers the common queries that your potential customers have. When these individuals search online for the query, they find their answer in your content, which leads them to your website. This helps to drive traffic to your website.
Source: Five Star Water Damage Restoration
Here are 4 reasons you need to blog:
- Drive traffic to your website
- Increase your website’s SEO
- Position your brand as an industry leader
- Develop better customer relationships
- It helps to convert traffic into leads
- It drives long-term results
Another benefit of a blog is that its content gives your customers or readers the confidence to trust in you and your brand as an expert in your particular field. Therefore, blog and its content are an important part of a lead generation for your water damage restoration business.
To get in-depth information about blogging read our article Major Benefits of Blogging for Small Business.
When people want to buy some product or a service, they search online. They make a research online for the quality of the service. Then they look for online reviews. Online reviews act as word of mouth. It can help people know how trustworthy and great your business is.
“92% of consumers read online reviews”
If someone is looking for a local home service online such as Water Damage Restoration, they will not only visit the company website but they will also look at what other people say about the company, how are their services and many other queries.
Download our free eBook on The Ultimate Guide To Online Reviews For Businesses
As per Review Trackers – 63.6 percent of consumers say they are likely to check online reviews on Google before visiting a business — more than any other review site.
Online review platform such as Google, Yelp, Facebook, AngelList, BBB, Home advisor, and others play a vital role in determining the success of businesses. Online ratings play a big role in ranking not only in the local map pack but also in the organic results.
“88% of consumers trust these online reviews as much as they would a personal recommendation”
After providing water damage services, ask people for their reviews about your services. This will help other potential customers to build trust upon your business. Positive reviews are one kind of free advertising, which can get leads to your business.
Related article – Google Business Review Guide 2018
Google Ads (Pay Per Click Advertising)
When people have water damage problems, they want to fix it easily and quickly. They also want to find a solution quickly and easily. They do not have time to waste. Finally, they search online and likely pick the result on the first page. Therefore, you need to make a position on the first page among the top results.
Google Ads (AdWords) provides you the facility to show your ad on the first page of Google. For that, you need to target keywords relevant to water damage. It will help you with your company’s overall online presence.
For Example, if someone searches “water damage restoration near me”, “water damage + city name” and other relevant keywords, may lead them directly to your landing page. You can capture leads on your landing page by providing call-to-action, contact form to gather customers name, email & phone number.
The major benefit of Google Ads is the instant way to boost up your online presence. It starts showing your ads for relevant search depending upon your budget. You can see the below example, the companies that show up on the top of the search results marked with ‘Ad’ beside them are using Google Ads.
Therefore, Google Ads is the instant way to drive traffic to your website and get your water damage restoration leads. It generates paid leads that you cannot get anywhere. Besides that, remember that ads can be quite expensive. Once you stop your ad campaigns, traffic to your business automatically stops.
You can download our free eBook – How Google Ads can grow your small business?
Social Media Marketing
Social media is the fastest growing trend in the history of the world. It is the best way for businesses to reach probable customers. Most probably all customers are using social media. They interact with brands on social media. If you do not interact with your customers on social media, you are probably losing your leads.
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and other social media platforms are great for marketing online. As I previously said that you can add social sharing buttons on your website, which can help you create a social presence by sharing content to social media.
You can share interesting and informative articles on social media. Sharing recent blog post can also help people drive directly to your website. Sharing photos and videos on social media can be a great tool to generate leads. You can share before and after water damage videos to let people know how are your services.
Related article: Are You Aware Of Facebook Marketing?
If you are providing some offers, then sharing on social media can attract customers to your business. Hence, social media plays a vital role in water damage restoration marketing. If you are a startup or well-established water damage restoration business, without social media marketing you cannot be on top of your competitors.
To get in-depth info check our article – Do you know what SMM is? (Social Media Marketing)
The better way to build a relationship or simply say be in touch with your potential customers is with the help of email marketing. It provides a stepping stone to promote your business and build a brand. Compelling marketing emails can convert one-time buyers into loyal customers.
Did you know that 86% of professionals prefer to use email when communicating for business purposes?
Firstly, you need to build your email list. For that, you can use your landing page with a lead capture form asking for name, email address, and phone number. Your landing page design should be attractive, so as to attract potential customers to take some action.
Emails can be an easy way to ask your customers to share their reviews for your water damage remediation services on Google or Yelp. You can also share your informative recent blog post and latest offers & deals for your services via emails. Thus, email marketing can help you to generate leads for your water damage repair business.
To get more information read – 7 Signs You Should Invest in Email Marketing in 2018
Besides having a website, ads on Google and other platforms, you need to publish your business on local citations. Local citations are websites that list information about local businesses. In short, the Local citation is the mention of your business on local directories and local business association sites.
These local business directories list a company’s Name, Address and Phone Number (NAP). Some also include more detailed information about local businesses, like a business description, photos, hours of operation, types of payments accepted, etc.
Local citations help prospects or internet users to find your business. Besides that, it can impact local search engine rankings. Most popular citations are Google My Business, Yelp, Yellow Pages, Bing Places, and many other local sites.
By providing accurate information on local citations, you are helping search engines to show your business for relevant search queries. It is important that you look to create a nice profile on these local directories. Only creating the local listing in waste until you verify it.
Relevant article – How to Gain More Customers Using Google Local Listing 2018
SEO (Search Engine Optimization)
People invest in PPC marketing but neglects SEO. Once you stop PPC campaigns you stop getting leads. But SEO comes with long-term benefits. Search Engine Optimization can help your business appear in Google’s local 3-pack, which is the best place in the search engine to gain leads for your water damage business.
SEO vs PPC (Google Ads) – Which is Better for Long-Term?
It is so powerful, in fact, SEO alone is enough to run your business off if you do it correctly, so don’t overlook this! I know that it is difficult to manage everything. Therefore, you can take the help of professionals for SEO and online marketing.
Read Also – How is SEO Useful for Branding?
Build Network with Plumbers, Insurance Adjusters, Property Managers & More
Your water damage restoration firm need help of professionals such as plumbers, insurance adjusters, property managers, real estate agents, janitorial professionals, other contractors and many more. Build a network with them, as they can refer you to jobs. Insurance agents are the most effective part of the network.
I hope you have an ample amount of knowledge to increase the amount of water damage restoration leads. Keep reading our site for more details.