Video promotion has come up with a great tool for a business strategy. This has influenced many e-commerce buyers. Marketers are more and more looking toward using this medium to spread awareness of their brand over the market.
Large as well as small businesses have moved towards YouTube and many similar video platforms to promote their product through demo sessions and testimonials. Let us see how videos help businesses gain more profit and sales.
The reason is simple. “Consumers find video content relatable.”
How Videos Can Help Grow Business?
1. Context is the Monarch:
Don’t just demonstrate your product, show them how it fits into the bigger picture of your consumers’ lives. How helpful the product is to the customer. How does it make your customer’s life easy? Make such content that the customers get engaged with it. Try to make a story with the content in the video. Here’s a free online video editing software to create videos online.
2. Even Lackadaisical Persons Fascinate Videos:
It has been proved that people who surf the internet prefer graphical content or video content compared to context. In this busy world, people do not have enough time to read the line-to-line contexts to understand what they are looking for. To overcome this situation, you can use best text to speech software through which you can turn your text into speech/voice. With this, the readers will not have to read each and every line. They can just play the button and listen to the entire text.
The new generation believes in “content with motion”. Video marketing is in huge demand nowadays, videos keep the customer engaged with it and give a proper description, even the laziest person takes interest and watches the video.
3. Boost on Social Shares:
Videos have improved customer engagement on the website. Social Media also plays a vital role in promoting videos. Facebook and Instagram are the social mediums through which you can promote videos by using the feature called “STORY”.
In this feature, you can add video lengths up to 90 seconds. Through this, you can boost your business. Video marketing plays a vital role in business, as YouTube is the largest video platform. So creating fun entertaining videos gives a boost in social shares. You can easily create video stories, posts, and more using online video maker tools.
In the 8th annual Social Media Marketing Industry Report, Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.
4. Videos are Loved by Google Too:
Videos on your websites force the customer to stay for a long time on your page. Hence, the maximum number of users and the longer stay would help your website in SEO. This will build trust and this will rank you on the listing for good content.
There are many free/paid platforms where you can make videos for your business. 50% chance increases of your page to show on the first search result page because of the video on your page. Make sure you optimize your video for SEO and give a proper description with a link to (CTA- “Call To Action”) to view more products and services.
5. Show Video Testimonials:
Make testimonials videos of satisfied and happy customers. Record their views and show new customers because people take more interest in listening to others’ experiences. People like to visit different review websites to gain knowledge and analyze the product before buying.
Moreover, these videos will reverberate with your customers, and it will increase your sales. This is one of the best marketing strategies to date to drive customers and do wonders with your business.
All in all, using Video Marketing is good practice but try to be original. Copying the competitor’s video will affect you a lot. Always be honest with your work. If your product has any drawbacks, then try to focus only on your good things.