Search engine optimization is the technique of improving the ranking of a website on SERP (search engine result page). The target is achieved through optimized internal navigation, friendly website architecture, and link landscape, as well as optimization of the content (which involves readability & usability improvements and grammatical corrections).
SEO is as much art as it is science, but at its core, it is the discipline of making user-friendly & useful content understandable and easily digestible by search engines.
If SEO is properly executed, it can be profitable and sustainable. To be a monarch in SEO, your services consist of technical optimization, on-page optimization, and link outreach.
There are two types of SEO:
- White hat SEO: White hat SEO utilizes techniques and methods to improve the search engine rankings of a website, which do not conflict with search engine (mainly Google) guidelines.
- Black hat SEO: Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
The search engines like Google, Bing, and Yahoo drive the majority of traffic. Search engines are the primary method of navigation for most internet users, even social media can also generate traffic to search engines.
The search engine provides services to people that they are looking for. It is nothing wrong to say that search engine is the pathway that makes it happen. If search engine would not able to find your site, you may miss bigger opportunities to drive traffic to your site.
Search queries: The request that the user types into the search box have extraordinary value. It has been proven that search engine traffic can bring growth as well as a downfall in organizations’ success.
The traffic which has been targeted to the website increases publicity, revenue, and exposure like no other channels of marketing. Investment in SEO can be a great return to your business as compared to other types of marketing.
Can I do SEO for myself?
SEO is a bit complex, but if one can grasp the basics can understand SEO easily. You can learn SEO without paying any bugs. You can visit free education portals where you can learn SEO basics with good examples, so you can understand properly.
Practice can make your SEO guru; actually, it depends on your dedication and time commitment. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach. In any case, it’s good to have a firm grasp of the core concepts.