Are you new to the property management business or a professional property manager? There comes a situation where you need new clients to grow your business.
So, what is the most effective way to expand business reach while increasing sales?
Property management marketing ideas can be the most desirable solution to boost your business leads.
Here in this blog, you will get to know about the best property management marketing strategies.
Incorporate these advertising ideas into your business plan and attract more property owners looking for a management company.
Valuable Advertising Strategies For Property Managers
1. Boost SEO using Schema Markup
With more than 300+ websites on the internet, there are chances that your property management website to get lost in the crowd.
What is the solution to enhance your business identity and boost website traffic? It’s search engine optimization (SEO) techniques that help your business rank at the top of the Google search engine.
The biggest progression in SEO is schema markup. It is the code (semantic vocabulary) that you have to put on your website so that users like to see on Google search engines what your website is about.
Schema markup helps your property management website rank better for different content types like articles or product content. You can go to Google’s structured data markup helper to use the schema in your website.
Above is an example of a schema markup. It shows the name markup on the right panel which displays the element to be marked up from the website on the left side panel i.e, real estate/property managers.
According to a recent study, over 10 million websites use schema.org markup. But, if you have still not yet thought about adding this microdata to the website, then it’s high time now.
2. Create infographics for your website
Visuals are the most effective way to convey your message to the target audience. According to Dr Lynell Burmark, an education consultant who writes about visual literacy “unless words, ideas put into an image is more powerful.”
Therefore, creating infographics including your property management concept, idea, and value can help you grow your business. The website visitor can easily grab the information about your company that you want them to know.
According to marketers, infographics are one of the most effective visual content marketing strategies. From increasing website traffic to enhancing brand awareness, infographics creation helps you in all ways.
Below is the image which helps you know the importance of infographics for your website.
Overall, if you want to be a leader in the competitive property management industry, then you have to be creative and unique. Creating infographics is the first step toward business success.
3. Create Hubpages to Drive Traffic on the Website
Experienced people launch a website and get business through referral programs. Whereas, beginners start to write a high quality, unique, effective, and informative content and post it on Hubpages.
Hubpages is the web 2.0 community where you can create your own blogging page. It is a free web-content hosting platform that allows you to write articles, also known as hubs, on your property management service topics.
Along with posting authentic content, you can also add video and HD images of your property management business to Hubpages. It is an advanced technique of link building and also an easy way to communicate with a wide range of potential audiences.
Overall, HubPage creation can improve the search engine result pages (SERPs) position of your property management website. Also, it is the best way to redirect traffic to your website.
4. Implement IoT for Business Growth
The Internet of Things – commonly known as IoT – is the best way to transform your property management business. It is the system connecting several devices that talk to the cloud through some connectivity.
Example of objects that falls into the scope of IoT includes security systems, electronic appliances, lights in residential and commercial properties, and so on. There are 20 billion IoT connected devices around the world says the latest report by Statista.
Property management is all about ensuring that the properties are well-maintained to increase their market value. Being in this business, IoT technology can help you reduce time to market and increase ROI. Apart from this, below are more benefits of IoT.
According to the Forbes insight survey, 60% of companies implementing IoT are able to expand their business. Therefore, incorporating IoT in your property management marketing plan has proven results, including increased profits. Also, it can open up new opportunities for your company all over the world.
Consult the best marketing agency and get IoT solutions with innovative business models.
5. Online Reputation Management to Build Your Brand
When you Google your property management business name what do you observe? Is it positive or negative information about your brand? This is what determines your online reputation.
Business opportunities depend on how reputable your brand is in the market. So, it is very important to have a good online reputation. The good news is that now you can have the power to manage your online reputation.
If your brand gets negative reviews or feedback, then it needs repair. This can be achieved by examining your brand’s online activities and the way people are reacting to them.
There are many online reputation management i.e., ORM tools available such as Awario Reputology, GoFish Digital Complaint Search, SEO SpyGlass, and much more. These tools help you improve your property management business’s online reputation by tracking positive reviews and dealing with negative online reviews.
6. Ask For Referrals
You already know that referrals are the best way to expand your business. The thing you don’t know is with an increasing number of referrals your client base is also increasing. This can be possible when you learn how to ask for referrals.
You can directly ask for a referral to your clients or customers through email, online or in person. Always recognize and thank your referrals as it helps you establish a long-term business relationship.
However, the best way can also be to offer incentives to your customers. For example, if they refer 5 people, then they will get a special discount or Amazon gift card. This adds up to five more new clients to your property management business.
7. Have a Website Including a Mobile-friendly Responsive Design
Approximately, people spend 5 to 6 hours on smartphones a day. You can clearly see from below Google Analytics data below that the number of mobile users is more than desktop. Therefore, having a mobile-friendly website is beneficial for you from every angle i.e., from increasing sales to expanding business reach.
Having a mobile-friendly property management website helps you convert more visitors into leads. According to Statista, more than half of the global website traffic drives from smartphones.
Therefore, we can say that a responsive yet mobile-friendly website is the best way to rank higher on Google search engine. Also, your potential customers can easily reach you by having a clickable email id and phone number on the website.
No matter what, your mobile website loads faster. Hence, consider a mobile-friendly website to get your property management business on top of the competitive market.
8. Convert Visitors into Leads with CRO
When you focus on getting more from existing traffic that’s where Conversion Rate Optimization (CRO) comes in. Once you have a responsive property management website, then by making a few changes in it you can convert visitors into clients.
You can get maximum conversion on your website through the home page, pricing page, blog, and landing pages. Optimize all the web pages to get conversions. The process of optimization is what CRO entails.
Opt for CRO when through sales you are getting maximum website visitors. At this moment, you can think about converting visitors into customers. For more details here is the complete guideline on conversion rate optimization.
9. Affiliate with Local Businesses to Increase Marketing Reach
Till now you must have gotten the idea that property management marketing strategy involves creating campaigns, testing, and optimizing the website. All these help you maintain a strong return on investment. The best way to scale your marketing efforts is with affiliate marketing.
Implementing affiliate marketing allows you to work with other local businesses that help you market your property management services. As a result, the traffic increase to your website. Here, you have to pay the businesses, called affiliates, a commission on each conversion.
According to research, affiliate marketing accounts for 7.5% of total digital spending among businesses. Further, 16% of all online orders are generated through affiliate marketing. Therefore, it is the best way to increase ROI for a small business. From tracking your progress, and improving promotions to a performance-based payment structure, all you get under one roof.
Overall, if you want to expand your business reach while increasing revenue, then affiliate marketing is the best idea.
10. Use Pinterest to Expand Your Property Management Network
You might be wondering why to focus on Pinterest when there are more viewers on other social media platforms.
The first and most important thing you need to know is the users on Pinterest are buyers. Pinterest found that in the last 6 months 93% of its users shopped online. Moreover, they also found that Pinterest users are 10% more likely to purchase online than users from other social networks.
Last but not least, as per a report released by a respondent says that 95% of women are key decision-makers while buying or renting a home. Now guess what are the demographics of Pinterest. As per the 2019 trends by Statista, there are 79.5% of female users on Pinterest, compared to 20.5% of men.
Pinterest is an image-focused social media platform. Using Pinterest as a property management channel will put you in front of the right audience. Hopefully, through these demographics, you will understand why it is so important for property managers. So create your Pinterest account today and implement the best Pinterest marketing ideas for your business.
11. Google Ads Remarketing Increase Your Conversion Rates
Being a small business owner the first question that comes to your mind is How Much Does Google Ads Cost For Small Business & Is It Worth Spending? Let’s how it could be beneficial in your property management marketing strategies.
When you are planning for a strong property management marketing plan, Google Ads can play a crucial role in making your campaign easier. It is one of the quickest and most productive techniques to drive huge traffic on the verge of converting.
In simple language, Google Ads is an online advertising service developed by Google to help marketers reach their customers instantly. For eg, when someone searches for a particular term, say ‘property managers’, Google would throw a list of search results. But if you notice properly, you will see that the top and the bottom results are generally ads, they are Google Paid Ads.
Remarketing is a part of the campaign where it allows you to drive possible customers back to your website by clicking your ads shown on the browsing sites on Google Display Network. The ads are displayed again to the clients who had previously shown interest in your product or service to drive them back to make a purchase. This is called Google Ad Remarketing.
Tip: Using Google Ads might cost a bit more as they use the PPC model (Pay Per Click), but the benefits could greatly outweigh the costs. It is very easy to create Google Ads; though there are a few things that you need to keep in mind before diving in.
Related Article: Best Tips to Write Effective Google Ads Copy
12. Increase Sales by Posting Ads on Facebook
As a small business owner, you might be scared or be shying off from online paid advertising in fear of it taking a chunk out of your budget. However, Facebook provides a business tool for each business in the industry, with no limitations on how much ad dollars you need to spend to get in the marketing game.
Facebook is a great way to develop a database of people who are interested in what you provide because the reach and targeting options are excellent. So, how can you use Facebook ads to attract new leads and turn them into paying customers?
The best way to drive new clients using Facebook Ads is to offer people something valuable. You need to give incentives on Facebook Ads to get clicks. People usually have a double thoughts when they see your Ad on Facebook, so make sure you have a perfect and attention-grabbing Facebook Ad.
Last but not least, the biggest advantage of running property management marketing ads on Facebook is that it has more than 2 million monthly users. This social media platform is too big to ignore.
13. Google Business Profile
The internet is the part and parcel of our life and we go online multiple times a day to get information to make our tasks easier. Being the main search engine to help you find what you need, Google has developed a way for businesses to stand out: Google Business Profile.
Whether there is a search result or a map query, over five billion searches are made each day through Google. It means that having a Google Business Profile is quite necessary, which can be seen by a large audience. Google Business Profile is a type of online directory, it allows businesses to manage consistent details about their business across the web. Additionally, it also allows tools for interacting with clients, sharing relevant updates, and analyzing data insights. Google Business Profile is very easy to use and can help you drive more audience to your business. Including Google Business Profile in your property management marketing strategies can be a stepping stone to your business.
14. Email Newsletters & Remarketing
Email newsletters are a type of one-way communication in marketing. It is sent to the audience to inform the latest news, tips, or updates about your product or company. They are often used for a variety of purposes and they come in many forms. Such as weekly digests, quarterly organization updates, and others to promote new products.
The point of the email newsletter is to keep subscribers connected, engaged and informed about what’s new with your business. However, as per reports, on average, only two percent of website visitors turn into clients. Hence, remarketing with email newsletters becomes essential.
You might not be aware but you can miss out on several property management leads by not taking follow-ups with your website visitors. It is quite usual that the majority of the site’s visitors won’t turn into clients on their first visit, but with some remarketing, you could motivate them. This is the process of re-targeting users who have already visited your site by displaying ads on their browsers.
15. Online Reviews
In this digital world, small business owners need to understand that having a solid online reputation isn’t just a luxury, it’s a necessity. As per a report by Search Engine Land, 87% of potential clients skip businesses with low ratings and 90% of clients read online reviews of local businesses to determine whether these businesses are good or not.
If your business has reviews, no need to worry, Google will take proper care of your website rankings. Apart from this, when you have positive reviews, it makes your potential customers reassured that you’re reliable. This also allows showing your clients that you offer quality products or services. Knowing how to keep your existing clients satisfied will improve your bottom line.
So what are you waiting for? Embrace reviews and their power! Get listed on social media and review sites and give your clients and audience a chance to talk and learn about your business. You’ll find that you learn a lot too through reviews!
16. Interesting Content
When people are looking for something on the internet, they hope to get reliable and relevant answers. Do some research and get some popular keywords for the hot topic. Then find the question people have regarding property management and provide relevant content. Covering important topics for property owners will draw clients to your property management service.
People want fast and satisfying answers so make sure you provide them. Also make sure you answer using various content forms such as infographics, videos, and blogs. While creating answers (Content) use highly searched keywords in your title tags, meta description, and H1 and H2 headers to make it clear to consumers that you have the answer they are looking for.
Tip: To know the questions property owners are asking, you can use the tool: Answer the Public.
You just need to make sure the content you provide is informative, clear, original, up-to-date and easy to understand. For instance, a property owner is wondering what is the current cost for professional property management services, won’t work for him from your content which was written 2-3 years ago covering the same topic, as it is outdated.
17. Influencer marketing
Do you know why it is good to have an influencing marketer for your small business? First thing, it’s known for having a fairly decent ROI (Return on Investment). The ROI for influencer marketing be as much as 11 times more than the ROI compared to other marketing advertising.
The second benefit of using influencer marketing for small businesses is it can help you target specific people. Approximately 70% of marketers find that influencer marketing is one of the great property management marketing ideas to identify who their audiences are.
Social influencer marketing can turn out to be one of the best property management marketing strategies for your business. It is used by many small business owners in the market today. It is a method of leveraging the follower base of a social media influencer to sell your products. The reason for its popularity is the success derived from these campaigns.
18. Provide Exclusive Coupons For Your Services
When it comes to cost-effective property management ideas, coupons are one of the best ways to attract customers to your business. Additionally, they are a measurable way to recruit new clients, and sell more products.
Clients will only select your business when the benefits of doing so outweigh the costs, including the time and money spent making a purchase. Coupons work by interfering with the cost-benefit analysis consumers perform making any purchase decision. You can use various coupon advertising ideas to drive more leads to your business.
In fact, as per records, coupons have proven themselves to be highly effective sales tools for every size and type of business. The reason is coupons are great at pulling the business they have gained remarkable acceptance and popularity among astute marketing managers. So, what are you waiting for? Create your coupons today and take your business to the next level.
Execute these property management marketing ideas and get on top of the Google search engine result pages.
However, a higher ranking on search engines increases the chance to attract the attention of your potential customers.
With an increasing customer base, you will also see a big difference in annual revenue.
Therefore, investing some time in the above marketing strategies can be profitable tomorrow for your property management business.