When we hear about Pinterest, we certainly think about a platform where we can find photos to get ideas for outfits, places to visit, vehicles, etc. But nowadays, Pinterest is not just a platform where people share images.
With 433 million monthly active users, Pinterest has become one of the most active social media platforms. It is a clear indication for small business owners to include Pinterest in their social media marketing strategies.
Now you might be wondering how? How can a photo-sharing platform help your business grow? The answer is Pinterest Business Profile. A business profile has several features that allow business owners to manage and analyze the performance of the content they share.
Here in this article, we will see how you can set up your business profile and traits to make it more engaging if you already have one.
Table of Contents
Why Use a Pinterest Business Account?
People might not be as active on Pinterest as they are on platforms like Facebook and Instagram, but believe me, effective Pinterest marketing will help you get more leads and generate more revenue compared to any other social media site.
According to Pinterest, 85% of Pinners have made a purchase based on pins.
Generally, users visit Pinterest to get an idea about the product or service they want to purchase. And Pinterest provides them with a variety of ideas and inspiration along with information about that product and service, which makes it easy for the users to make a buying decision.
Depending on their goals, business owners can include a link to their web pages with each pin. It will not only improve your website traffic but also help you generate quality leads and revenue.
A business profile provides you with tools like Pinterest Analytics that allow you to manage and analyze the performance of the content you share with data like overall presence, account insights, and best Pins.
You can also set up an online shop with your Pinterest Business Account where your users can directly interact with and purchase from your business.
How to Set Up a Pinterest Business Account?
There is a difference between a personal account and a business account on Pinterest. For instance, with a business account, you can create all types of pins, unlike a personal account, which allows only static and idea pins.
So you will need to create a new business account or switch it to a business profile if you already have a personal account.
Setting Up a New Business Account
↳ Create An Account
Visit www.pinterest.com and click on the Sign-Up option available in the upper right corner of the homepage. A popup will appear.
↳ Fill Your Details
You will find a Get Started Here option at the bottom of the popup. Click on it. After clicking, you will be redirected to another signup page where you have to fill in your login details like email ID, password, and age. And lastly, click on Create Account.
↳ Provide Business Details
After providing the login details, you will be asked to share some of your business information like your business name, language, and location. Click on Next after filling in those details.
↳ Describe your business
And lastly, you have to choose the description that is best suitable for your business. And add the link to your business website. The description helps people find the right category pins depending on their interests.
Converting A Personal Pinterest Account Into Business
#1 Log Into Your Pinterest Account
After logging in to your account, you will find a down arrow icon in the upper right corner, which opens a drop-down menu. Click on the Setting option from the menu.
#2 Open Account Settings
On the left side, you will find a list of settings, Click on Account Settings and scroll down.
#3 Convert Account
In the Account Settings, you will find a Convert to a Business Account section. Click on Convert Account.
#4 Fill in Business Details
Now you have to fill in the details like business name, language, and location and choose a suitable business description from the given options. And lastly, provide a link to your business website.
Linking a Pinterest Business Account
If you wish to use a personal as well as a business Pinterest account, you can use this method.
After logging in to your personal account, navigate to the settings option from the drop-down menu and click on the Add Account option.
Then click on Create under Create a free business account. Then fill up your business details as mentioned in the above steps, and you are good to start pinning.
How To Build An Attractive Pinterest Business Profile?
⇨ Develop a Result Driven Marketing Plan
You cannot just create a Pinterest account and start pinning to get the desired results. There must be proper planning and strategy for your Pinterest marketing. A result-driven Pinterest marketing plan is your roadmap for the activities you will be performing. A marketing plan will also help you analyze the performance of your activities.
There are four significant things that you have to consider while developing a Pinterest marketing plan. Business Goals, Targeted Audience, Marketing Budget, and Strategies. Your Pinterest marketing plan will revolve around these four factors.
Business Goals: Be sure about what you want to achieve from Pinterest marketing. It can be lead generation, improving brand awareness, or getting more website traffic.
Targeted Audience: Make sure your content is being consumed by the right audience, who can become your potential customers in the future.
Marketing Budget: There must be proper planning of how much you are going to spend on Pinterest marketing.
Strategies: Depending on the three aforementioned factors, you have to select the right marketing strategies, for example, type of content, keywords, etc.
⇨ Share Engaging Content
Content is the most crucial part of any marketing strategy. The quality of your content can make or break your brand. Since Pinterest is a visual media platform, you have to start sharing high-quality and engaging pins that will not only attract customers but also provide them with value and motivate them to take action.
The major content types you can pin on your Pinterest are –
- Inspirational Content- This helps people get motivation for their upcoming projects or tasks.
- Informative Content – It provides information about a particular topic. For example, infographics.
- How To’s / Guides – A step-by-step procedure for a particular activity.
- Promotional Content – A high-quality sales copy that helps promote and sell your product or services.
For instance, Starbucks has pinned content telling you how to make a particular coffee along with a list of ingredients and a link to their website where the full recipe is discussed. By doing this, they motivate people to visit their website, which helps them improve traffic.
There are some things that you should take care of-
- Refer image size chart to avoid cropped images.
- Share high-quality images and videos.
- Use attractive descriptions and headlines.
- Add appropriate links. (and make sure they are working)
⇨ Optimize Your Profile and Pins For SEO
Along with a social media platform, Pinterest is one of the most popular search engines for image results. That is why it is super important for you to optimize your business profile and pins for SEO (Search Engine Optimization) to appear in the top search results. Pinterest SEO is similar to general SEO tactics in that you have to use high-search volume-specific keywords in your profile as well as in the post description.
For example, in this profile, the user has included the targeted keyword in the profile name, which helps him appear in the top results when someone searches for Branding and Digital Marketing. Along with the profile, try to include the focused keywords in pin titles and descriptions to explain to your customers about the pin you are sharing.
⇨ Use Different Pin Formats
Since Pinterest is a visual media platform, you need to attract and engage your audience with multiple pin formats. Because using only one pin format can be boring. Along with the images, you can also pin videos, and create a carousel with multiple posts.
Like here in this pin, Adidas has answered some of their audience’s questions uniquely and engagingly using a carousel format.
⇨ Manage Your Boards
A Pinterest board is a collection of pins. When brands offer different categories of products or services, they can use various boards to promote different categories. Boards make it easy for users to find the specific topics or types of pins they are looking for.
For example, here is a Pinterest board of an odor removal service-providing company. They have carefully categorized their pins for odor removal ideas and tricks according to different places like vehicles, gyms, restaurants, hotels, medical facilities, etc.
A well-maintained Pinterest board improves the user experience on your profile and makes it easy for users to get the right content. Moreover, having a brand board helps you improve brand awareness.
⇨ Track The Pin Performance
The major benefit of having a Pinterest Business Account is that it lets you analyze the performance of your pins. With the Pinterest Analytics tools, you can monitor the key metrics of your content and make appropriate changes to your content strategy accordingly.
You can measure and analyze the impressions, post saves, link clicks, closeup rates, total audience, website visits, and engaged audience. It helps you study the behavior of your audience and lets you know what type of content they prefer more.
⇨ Promote Your Pins
To reach out to more audiences from other platforms, you need to promote your Pinterest account. By doing that, you can let your followers from other platforms know that you are also available on Pinterest. You can do simple things like adding your Pinterest profile link to your website, newsletter, and email signature.
Another way to promote your pins is through Pinterest advertising. It is a paid promotion method where, depending on your budget, Pinterest shows your pins to the selected targeted audience. You can create an ad campaign by selecting your objective, audience, and budget in the Create Ad section.
Pinterest is an outstanding platform for marketing your business. You can achieve many business objectives, from improving website traffic to generating quality leads with a Pinterest Business Account.
With the help of this blog, you can create a Pinterest Business Account. The traits discussed here will help you to attract and engage users to your profile, which you can convert into your customers.