Online Review Management: A Stepping Stone To Grow Your Business

by | Dec 3, 2018

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online review management

Before purchasing any product or service customers research online. Having your business pages on social media or other online platforms will allow you to reach to your targeted audience. Also, it will help you to increase website traffic and drive more sales. One of the ways to attract the customers is to have a proper system for online review management.

According to recent reports 90% of customers say that their purchasing depends upon the online reviews. With that kind of stats, it’s important to have a plan for earning and managing your online reviews and presence. Hence, majority of people are unaware of the power of online reviews.

Before social media and review websites dominated the internet by the storm, the only possible way for people to hear about businesses was through traditional radio and TV ads or word of mouth. Now, a big thanks to online reviews! everything from how a business treats its customers to the quality of their service is discoverable with a few clicks and taps on the keyboards.

You must consider the facts given below to know the importance of online reviews:

  • 49% of consumers need at least a four-star rating before they choose to have any services – BrightLocal
  • Online reviews have been a dominant factor for marketing success throughout 2017 and will continue to be a crucial one in the coming years – BSquared

In fact, reviews are also beneficial for small-scale business owners. During the research, I came across a wonderful blog by BMA for the small-scale business owners, about how Reviews Can Help Small-Scale Business to Grow. On that note, here are some reasons why reviews are important for every reputation management strategy.

Review Keeps You Visible:

A review is a significant part of the customer journey, as they help people to find you online. Stats show that around 97% of consumers read reviews about local businesses.

online review management

This isn’t surprising when you think about it. In this digital age, the review is useful in helping people to find out everything, from eateries that are worth their money to travel agencies that offer the best packages to popular tourist destinations. Anything that can get them closer to getting what they want is worth its weight in gold.

Reviews are a major factor in ranking for search engine results. A survey, titled 2017 Local Search Ranking Factors, from MOZ shows that online reviews make up 10% of how search engine rank online businesses.

Assessing Consumer Experience

To show how effective reviews are in gauging customer experience, consider this: In a survey, 33.3% of respondents said that they would refuse to eat in a restaurant that had a 3-star rating on a 5-star scale on platforms like TripAdvisor, Google, and Yelp.

online review management

Image courtesy: gdrcenter

The fact of the matter is review matter – a lot. They help you figure out what people think about your business and what they expect from you, also remember one thing that other consumers also judge your business based on the reviews. If they like what they see, they will explore further. If not, they will simply leave.

For instance, negative reviews on websites, like Yelp and TripAdvisor, can cause businesses to lose customers overnight.

Winning Consumer Trust

Which business would you trust more?

A business that has a 5-star rating on its yelp business page? Or

A business that has a 4-star rating and a negative review right at the top of the comment list?

ways to increase brand visibility

Image courtesy: Leadsquared

Certainly, you will go with the highest rating and great reviews.

Keep in mind that customers already know what they are looking for before they search for businesses that can probably fulfill their wants and needs. Online reviews are what seal the deal for them. They might even come to trust a business that has a habit of responding to positive reviews, as well as, negative reviews.

Wrap Up 

A business’s reputation depends on how satisfied its customers are. And their satisfaction, or lack of, is reflected in online reviews.

There are ample amount of benefits of having online review management

Growing your online review strategy can help you with:

  • Your local search rankings
  • Purchasing decisions

Online Review Management

Increasing number of customers research products and companies online before making a purchase.

Review Management

Managing business pages on social media and online platforms will allow you to reach new customers, drive traffic to your website, and increase sales. But to attract clients, you need to have a system in place for managing and replying to reviews.

Why it is vital to managing reviews?

Are you aware of the power of online reviews? If no, then know that You Can Grow Your Business With The Help of Customer Reviews.

Your business, managing and replying to reviews should be an integral part of your online presence but a single negative review can spoil your reputation. So taking the time to promote positive reviews and reply to negative comments is essential.

Customers can post reviews on a number of online platforms, including Google, Facebook, Yelp, and even your website. Additionally, reviews can make or break your company since so many people search for online reviews before making purchases. Knowing how to handle and respond to both positive and negative reviews is important for the success of your business.

You must have a question in your mind that “how to get the reviews when customers purchase the product or service?” Providing you with the best online review management tools will answer all your questions.

Top Online Review Management Tools

GatherUp™ (Starts at $39.95 – $199)

GatherUp™ (formerly GetFiveStars) is the customer experience and online review management tool help you to create better relationships with your customers. It enables insights, allow marketing and converts customers. GatherUp is the backbone of your business, managing a feedbacks and reviews to boost sales up for your business. It includes email nurturing tool to help clients or customers to review your business.

online review management

Image courtesy: GatherUp™

From review and feedback generation, review and reputation monitoring, marketing your reviews, gather and manage feedback, reviews, data, surveys, measure and report to automation and integration, are the features of GatherUp. If you are looking for a robust solution to manage clients feedbacks and online reviews, then GatherUp is the ultimate solution.

Review Trackers (Starts at $49 – $59)

If you are looking for a strong online platform which tracks online ratings and reviews, then your search ends here at Review Trackers’. It is the online review management platform and the best solutions for businesses to measure the customer experience.  Their online review management system includes review monitoring, response, and generation. It helps you centralize all the reviews different location at one place.

online review management

Image courtesy: Review Trackers

This tool allows tracking the overall performance of your business so that you can make the necessary changes in time. If you want more reviews, then all you have to do is to update an emailing list. As a result, customizable template-based emails will be sent out. Also, Review Trackers’ will help you solve the negative reviews before they impact badly on other customers.

Review Push ($10-$99)

Review Push is the tool which includes online dashboard useful for observing your business reviews from different locations like Yelp, Google, Foursquare and more at one location. It includes features like Multi-Site Monitoring Email Alerts, Response Options, Unlimited Locations Store-by-Store Rankings, Multi-Store Review Request, Multi-Level Dashboards, Multi-Level Reporting, and Missing Profile Alerts. When you will receive new reviews then you will get an update via email which is easy to respond.

Review Push

Image courtesy: Review Push

To make the online review management easy for brands and businesses, Review Push became partners with Yelp. Also, it provides the new request data in analytics form to help you know that how many clients have opened the message, how many clicked it, bounce rate and much more. One of the main benefits you will observe in this tool is that the UI (user interface) is very easy, including smiley faces.

Bird Eye

Rather than simply cleaning up your companie’s reputations, observing social channels or distributing surveys, BirdEye is the tool that integrates all of this between reputation management and customer experience. As a result, it will help you to build trust among customers, which is required to increase sales.

Bird Eye

Image courtesy: BirdEye

From monitoring, managing to increase the reviews, BirdEye covers all. It turns your customers into supporter through online review management, allocating positive feedbacks to social websites. This will enable your company to strengthen customer experiences in order to develop a positive online presence and gain new customers.


It is the platform that aims to focus on building a relationship between the customer and your business. Podium does this by combining customer experience, marketing and operations into one single platform. As a result, it will increase the online visibility of your business which eventually influences buyers decisions.

Podium online review management3

Image courtesy: Podium

Using this tool, you will have the capability to influence what customers think about your company and the location. Features like Search engine optimization, social networking sites, tracking online reviews and more makes this tool unique. Therefore, you don’t have to look for Google, Facebook and other 20+sites to track all the online reviews your business receives. As Podium brings all your reviews from across the internet into one easy-to-understand dashboard.

Pozative (Starts at $90 – $120)

Online reputation is what everyone concerns about. Generating positive reviews plays a vital role in maintaining an online reputation. Pozative is one such online review management platform that empowers you to generate positive reviews online faster. Google Business Review is the essential element that every company seeking for. It will grow your business faster and help you to rank on the first page of Google.

online review management4

Image courtesy: Pozative

With Pozative’s smooth and easy process of requesting, posting and tracking reviews, you can easily maintain relations with your happy customers. It is the fact that every visitors have a different perspective for your company to make sure your business looks good from every angle. Pozative help you to boost your company’s online reputation on different online platforms within time.

Customer Lobby (Starts at $179 to $249)

This online platform will help your business to increase reviews on Yelp, Facebook, Google and across other online platforms. Customer Lobby works automatically by accumulating reviews via syncing to your business invoice system. As soon as, customers make a transaction they will receive a request to post a review. After that, the tool directs the customer to leave feedback on various social media channels.

Customer Lobby online review management5

Image courtesy: Customer Lobby

From synchronizing with your invoicing system, monitor for 90 days, reach the right customers, tracking and reporting to get reviews, are the unique features of Customer Lobby. It is the platform that offers you with the personalized review page. Also, it helps you to retain your customers, freeing up your time which you can use in focusing on other aspects of your business. (Starts at $90 to $1500)

Being the powerful SAAS platform, is the best tool providing the online review management and marketing service. Every business needs positive reviews and feedbacks. will help you to manage all your business reviews and spread all over the social media channels. As a result, you can build a strong reputation for your small-scale business.

online review management

Image courtesy:

This tool also allows you to recover unhappy customer reviews before they post less stellar reviews on your company. Through this platform, you are able to track all the customers’ reviews so that you can judge how customers feel for your company. The features of this tool include feedback collection, customer platform, social media metrics, complaint monitoring and much more.

Get Ready and Prepared For the World Of Online Reviews!

Do you want to increase your small-business sales? Or want to build a strong online presence? Online review management is the key that provides answers to all your questions. From so many companies sometimes it is obvious to get confused choosing the best online review monitoring tool.

Not sure which one is right for your business success?

Scroll up to visit the top online review management platforms and get an idea about the real power of online review management. For getting more information about online review management and marketing, contact us at +1 619 798 8179.

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