Janitorial Marketing Ideas and Tips for More Leads & Sales

by | May 18, 2019

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janitorial marketing ideas

Want to grow your Janitorial cleaning business but struggling with marketing?

Integrate janitorial marketing ideas into your business plan if you want your janitorial cleaning business to stand apart from the competition. These marketing ideas can help you gain more customers whenever your sales are going down. If you are planning to start a janitorial cleaning business or wanted to expand your janitorial business, you should consider these marketing ideas.

This blog is going to cover all your questions from, “how to grow a janitorial business fast”, “how to get clients for a janitorial cleaning business” to “how to promote your cleaning business” etc. You will get all the necessary tips and helpful information needed to grow your business with more leads and sales.

Follow these 10 Janitorial Marketing Ideas to Grow Your Business Online

1. Generate Traffic to your Website by Creating Authentic Content

While searching, you will come across a meaningless and jargon piece of information. They are not valuable whenever you want to gain your potential customer’s attention to your website. Here, simple, well-written, and plagiarism-free content is what you required. It helps you nurture leads and establish trust for your janitorial cleaning business.

There are various forms of content including blog articles, social media posts, press releases, email newsletters, podcasts, videos, infographics/images, and webinars.

Creating Authentic Content

Remember! By knowing the interest of your audience you can create an engaging and correct base for your content.

Content marketing strategies are the trending form of online marketing. It includes the creation and sharing of valuable content on various online platforms. From defining goals, knowing targeted audiences, researching other competitors, strategizing SEO keywords, and publishing to calculating success rate, all are the components of content marketing. You will get fresh traffic, targeted visitors, higher conversion rates, and better SEO by incorporating content marketing into your cleaning business plan.

2. Develop a Loyal Customer Base with Social Media Marketing

To build brand loyalty (customer loyalty), the social media platform is the perfect place. Brand loyalty means the loyalty of your customers towards your business, brand, and product.

Social media marketing help to build a strong relationship with your customers. Nowadays, all are on social media channels, delight your potential customers with proactive engagement. To develop a loyal customer base interact with your social posts i.e. respond to every people mostly millennials (the first social media generation) even if it’s just a “thank you”.

According to the survey,  66% of millennials (young adulthood) reveal that their loyalty towards the brand depends on the brand’s response to them.

Customers have their own interests. You can share useful pieces of information keeping in mind your customer interest on various social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and much more. This way it boosts customer engagement, more conversations, and builds trust among your customers.

Overall, you can say that social media marketing helps you develop a base of loyal customers. Eventually, it helps grow your janitorial cleaning business smoothly. Hence, you can consider social media as the most effective janitorial marketing idea to implement.

3. Implement SEO Strategies to Increase your Brand Awareness

Do you know that most of the people searching for a particular brand or service do not go to the second page of Google search engine results? If yes, then you must know how powerful and important SEO is for your janitorial cleaning business.

Implement SEO strategies related to your niche, products, or cleaning services as it can help improve your brand awareness. It includes link building, optimizing content, keyword research, targeting niche audiences, and promoting brand image. Remember, when you are building brand awareness, you are building your reputation.

Google search engine results

Live example: How a janitorial cleaning company enhances its online presence by implementing SEO strategies? Let us observe! A very renowned company called LCS Janitorial Services specializes in residential and commercial cleaning in San Diego. They focus on high-quality cleaning results plus educating customers about the significance of janitorial cleaning. To achieve this goal and enhance their online presence, they started with SEO strategies.

Today, they rank on the first page of Google Search Engine result pages as you can see above, resulting in new business opportunities. So, if you have decided to integrate SEO strategies into your cleaning business plan, you need to calculate the cost beforehand.

4. Get More Commercial Cleaning Business with Email Advertising

Email marketing is a known concept for years. There are many hotel cleaning or commercial cleaning companies that have been using an email newsletter (a form of email marketing) to generate leads. But it is possible that there are also other ways to get more sales from your email campaign. If you are still sending the single newsletter instead of customizing and segmenting them, then this is the one way to use and get more clicks.

Do you know personalized emails deliver 6X higher transaction rates, but approximately 70% of brands fail to use them?

Janitorial Email Marketing

Above is an example of a personalized newsletter informing customers about their service and special offers. You can create personalized email newsletters with the help of various email newsletter tools such as MailChimp, Benchmark, Campaigner, GetResponse, and much more. This will not only help you get more commercial cleaning business while increasing conversion rates.

Have you set up an automated email campaign? If not, then this is another way you can enhance and develop strong relationships with customers while achieving a better response rate.

According to a recent study, 49% of businesses use email automation. It helps you deliver relevant content to targeted janitorial cleaning customers at the right time. Hence, we can consider email marketing as one of the best commercial or hotel cleaning marketing ideas.

5. Measure your Cleaning Business Growth with Google Ads

The success of every janitorial cleaning business lies in perfect planning and well-defined janitorial marketing ideas. The same is true when building Google Ads (AdWords) Campaign or creating Google Ads as it helps achieve your business success goals. But do you know how to run a successful Google Ads Campaign?

It is very important to put forth the effort to learn about Google Ads as it will help you gain more business revenue.

Google Ad Campaign

Google Ads help you measure your performance consistently, reconnect with your website visitors, increase brand awareness, and much more.

The main goal of creating Google Ads is to grab the attention of the potential customers. You can easily drive them to your cleaning website once they click the ad.

As it is the paid ads, you only have to pay for the ads in green color which are clicked by the customers. So, we can conclude that PPC marketing i.e. implementing Google Ads is important for your janitorial cleaning business.

google ads

6. Build Responsive Websites to Achieve Higher Conversion Rates

When it comes to Janitorial Marketing Ideas, people ask us why website design is so important.

They think janitorial cleaning is all about providing quality cleaning services, right?

A responsive, creative, and engaging website is a must to attract the client’s eyeballs and confirm revenue for your business. Besides that, having a website with quality images and keyword-centric content is a cherry on the cake.

Responsive Website

The two most popular website designing methods are Responsive Website Designing and Adaptive Website Designing. The former method is one of the most used methods by developers because of more usage of mobile over PCs. In simple terms, Responsive Web Design process comprises designing and coding in a user-friendly manner. This provides an ace viewing experience to the users regardless of the device used by them to scroll and read through your website.

Hence, a responsive website is considered one of the significant parts of janitorial business ideas.

7. Go For Facebook Marketing to Target your Potential Customers

Facebook has been well-known as its supreme social media platform for several years. Because of its visibility, it is a great platform when it comes to Janitorial cleaning marketing.

Facebook marketing plays a crucial part when you talk about janitorial marketing ideas as it will give your janitorial business great exposure on a global scale. It allows you to target and re-target potential clients based on demographics and interests.

Facebook is a well-known brand and has millions of users, you can easily and quickly interact with customers and businesses, which will create a brand name for your janitorial cleaning business.

Facebook Marketing

Facebook ads are a great source for your janitorial cleaning marketing. Apart from these, there are many other benefits of social media as it is the only platform that gives your business worldwide identification.

Moreover, it is the most cost-effective marketing technique. All in all, Facebook is A Better Way To Grow Your Business, you just need to implement this strategy today itself and after that see your commercial cleaning business growing with flying colors.

8. Local Listing Can Increase your Janitorial Business Online Visibility

Building brand awareness is not an easy task, especially when it comes to a cleaning business that often has to compete with larger and multi-location stores. Hence, to make your janitorial business found online, a local listing is essential.

Local listing helps cleaning businesses stay competitive while all allowing prospective customers to find exactly what they’re looking for when they are in the market for a particular product or service.

Local Listing

When you claim your local listing, you must insert the proper NAP (Name, Address, Phone number). This is essential because through this your clients will trace your business and help them to find the most suitable company for their needs within a few minutes.

Local listing is cost-effective for Janitorial cleaning marketing and also boost SEO campaigns.

Related Article: How to Gain More Customers Using Google Local Listing

9. Online Reviews Help to Develop Brand Image and Trust Among The Clients

Reviews are also one of the best things that can be used in janitorial marketing ideas. Online reviews can help janitorial business to build authority and get noticed in the area.

Reviews make your business more professional in the eyes of the public. Apart from this, reviews also influence internet search engine results. Google keeps an eye that how many time your business name is mentioned in reviews. If it is too many times, you’re likely to rank higher in search results for a particular business.

Moreover, like other social platforms, online reviews give you a chance to develop a closer relationship with the clients. There are many more tips you need to consider to grow your business with customer reviews. It is also worth mentioning that the importance of online reviews is rising in almost every conceivable area.


Related Article: The Power Of Online Reviews

10. Drive Customer Back With Re-Marketing Strategy

Re-marketing is a fantastic campaign that allows businesses to show online ads to visitors who have already visited their website or mobile app before. Placing a cookie on the visitor and then serving them with your ads on other websites they visit. This is a great strategy to incorporate in your janitorial marketing ideas, as it has a great potential to increase conversions from every potential customer visiting the site and is highly recommended for all companies.


It is also considered a great janitorial business idea as it provides a facility of reminding your clients and potential leads that you offer the service they are in search of at affordable rates.

It is also a great way to increase your brand name with more appealing images that can attract customers. When a customer is exposed to your brand multiple times, they become more familiar with it. As they are exposed to your brand, subconsciously they keep your name in consideration during the final purchase!

The Takeaway

Whether you want to take your janitorial cleaning business to the next level or generate more leads and sales, these janitorial marketing ideas is what you require. Incorporating these janitorial business ideas will help you achieve all your business success goals.

Adding to this, it is also true that implementing these marketing strategies is difficult when you are busy running your cleaning business. Here, in this case, you can take the help of a digital marketing agency as they have years of experience and skill to get your cleaning business on the first page of the Google search engine.

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