Gone are the days when individuals searched for interior design inspiration in newspapers, magazines, or books.
The Internet has become the primary source of information on any topic. As a business owner, you should know that your potential consumers are exploring Google for interior design inspiration on a daily basis.
The first thing you should ask yourself when starting an interior design firm is, “How can we reach clients and introduce them to our interior design services?” the answer is digital marketing, which is the most effective method. It can help you to display your work while also allowing you to meet potential clients, attract more visitors, and generate more business leads.
There are many ways to market your interior design business digitally, but for 2022, the new year demands new marketing strategies. The global interior design forecast for the period 2017-2027 is expected to grow at a significant rate.
Reference: Global Interior Design Market- Industry Trends & Forecast Report 2027
Here are five digital marketing trends to keep your lead flow going and make a profit in 2022. A good internet presence takes time and effort to develop, but these online marketing strategies will provide great results. Take a look at these Interior Design Marketing ideas;
Latest Interior Design Marketing Trends
1. Build An Innovative & Mobile-Friendly Website
Nowadays, having a website is important, and this is especially true for creative services like interior designing. Simply said, your website should be a stunner – an online showroom that makes your audience “Yeahs!” at a first glimpse.
Interior design is all about aesthetics; because your work is art, your website should be a work of art as well. So, it is very important to get a unique and responsive website for your business. A well-designed and functional website features information about the company, its products, and services, as well as customer reviews and contact information. The website should functional to take orders and initiate eCommerce transactions in more advanced settings.
A website, like a physical business, offers your potential clients the first impression of your work and performance. As a result, make sure your website is totally functional, appealing, informative, user-friendly, mobile responsive, and includes plenty of images of your best design work and other services.
2. Start Blogging & Grow Your Community
Blogging is the most popular marketing approach for highlighting a company’s skills and attributes. A blog on your website allows you to keep up with the latest news and trends on a regular basis. Interior design, remodeling, and home decor blogs also provide informative, creative, and innovative ideas and viewpoints on a variety of subjects.
This keeps clients and prospects informed about what’s going on in the market. A blog can be extremely beneficial to your interior design business for a variety of reasons, including:
- Showcasing your interior designing skills
- Increasing website traffic using SEO and Social Media
- Defining the positioning and offering of your brand
Blogs contribute to the growth of your website’s traffic. The chances of generating leads and converting those leads into clients increase when the visitors connect with your content. However, you should make sure that your blogs are innovative, creative, and original. You can include the stories of your customers, give advice on numerous interior design issues, or promote your products and services.
However, if you want to increase traffic, make sure to utilize catchy and SEO-Friendly keywords and phrases. To maintain the freshness of the content and ensure visitor interest, the blog should be updated weekly or bi-monthly. As you discover how to start a blog, you should also figure out how you can properly maintain it.
Including blogging in your interior design marketing strategy for 2022 will help you supercharge your business and transform it into a client-generating powerhouse.
3. Implement Effective SEO Techniques
When it comes to interior design marketing techniques, Search Engine Optimization is likely one of the most important digital marketing strategies. It can be the most impressive way to improve the online presence of your business.
The internet is a whirlwind of information, ideas, and services, all of which are mostly based on the same principles. So, amid this whirlwind of digital design services, how can you reach your target audience?
It’s simple. You may utilize SEO to get your small business to the top search results of Google, social media platforms, and other digital marketing channels. Use SEO services to research keywords and phrases that your target audiences are likely to type into a search engine. Then use these keywords and phrases in things like blogging, content marketing, interior design marketing materials, social media posts, and so on.
Source: Google
When it comes to interior design rankings, there are two significant keywords that people use in their searches. The terms ‘interior designer’ and ‘interior decorator’ are used interchangeably. If you want to advertise your business in a major city, then consider utilizing terms like ‘interior designer Los Angeles’ to rank better in your location. Don’t forget to highlight your specialty or niche.
4. Social Media Marketing
Social media marketing has been the dominant topic in business for the past several years. Having accounts on numerous platforms such as Instagram, Facebook, Pinterest, and others can be very beneficial in the long run for interior design companies and home remodeling service providers.
You may quickly share your works and thoughts on various social media platforms and reach out to a large number of people. You can greatly use social media platforms by
- Using Pinterest boards
- Developing a valuable network on LinkedIn
- Collaborating with influencers on Social Media
- Posting regularly on Facebook and Instagram
You may attract and engage a large number of potential clients by sharing photographs of your latest and best remodeling, home decor, and interior design projects. This type of marketing also assists in the development of an interactive relationship between leads and sales representatives of the company.
You can get in touch with a client or prospect directly through regular postings, comments, messages, and reviews.
5. Use Content Strategy That Sets Your Business Apart
“Content Is King”. People today consume more content on a daily basis than they ever have before. To stay top of mind with potential customers and clients, practically every business, whether it’s a food product or a doctor’s clinic, or interior designing, needs an effective content strategy. Visitors will not become loyal clients if you write random blogs on your website without a strategy.
A great content plan or blogging strategy that matches your business goals is what you’ll need to market your interior design business effectively. Create unique, SEO-Friendly, and evergreen content that will help you establish yourself as an industry expert and attract your dreamed clients.
Search engine-optimized blog posts could be part of a well-thought-out content strategy. Besides this, it also includes videos for your website or YouTube channel, as well as social media postings, email newsletters, and other content. So, from reputation to lead generation to client retention, the perfect content may help your brand and marketing objectives in a variety of ways.
6. Use The Power Of YouTube Video/ Display Your Works On YouTube
Nowadays, videos, particularly short-form video content, are booming. If your interior design firm does not have a dedicated video marketing plan, now is the time to start.
YouTube is the second most popular search engine and it is owned by Google. As a result, optimizing your interior design company for YouTube is just as essential as optimizing for Google. You can display your work as a short video on YouTube. And this video will not only appear in YouTube searches, but it may also appear in Google Searches. The majority of today’s clients are attracted by a good video presentation.
A video can convey a lot of information;
- You can put your portfolio on display
- Demonstrate your interior design expertise as well as your success
- Share design templates with potential customers to help them to visualize your interior design ideas in their own house or office.
Source: Digital video presentation in the United States from 2013 to 2021
As of 2021, 83.8% of internet users in the US accessed digital video content. According to recent research and studies, when it comes to internet surfing, videos have the highest viewership and conversion rates. Websites and social media accounts that include YouTube videos are more likely to attract viewers than those that do not. This is especially true when it comes to home decor, remodeling, and interior design.
A detailed video showcasing your projects and works of art gives the potential client a greater knowledge of your performance and process. Video assists in telling your story, while also emphasizing a theme and keeping the user engaged for longer. Videos can also help your website rank higher in search results.
So, hijack the market with fascinating videos to attract new clients to your interior design firm.
7. Emphasize On Instagram Reels
Instagram is the perfect social platform for you to focus your time as an interior designer in 2021. Having millions of daily users, Instagram can provide a unique opportunity to interior designers who want to connect with a large, visually-oriented audience. This platform has the potential to be a very strong tool for promoting your interior design firm and showcasing your style to potential clients all over the world.
With the major visual focus, Instagram reels fit perfectly into interior designers’ marketing strategy. Instagram Reels have been gaining a lot of popularity since their release. More visibility brings increased brand awareness, which means new followers. So, it’s not a feature you should neglect.
You need to be consistent to gain visibility and popularity. Your goal should be to post the same volumes of posts each day or week depending on how much time you have.
When someone visits your profile, they should get a clear idea of what you’re all about. The style that emerges from your account through your posts should be consistent with your service offering and website because this can influence whether or not people follow you.
Along with this, the images that you post should be of excellent quality. High-resolution photos might give you an added advantage in getting visitors to click the ‘follow’ button after visiting your profile. Besides this, you should use the correct hashtags while posting.
You can also connect with similar accounts to yours and like and comment on their posts so that you can create great connections.
8. Use Of Pinterest
Pinterest is a unique social media platform for those with a creative spirit. Pinterest has millions of monthly visitors and it can provide a variety of opportunities for interior designers. It has the potential to be a significant traffic generator. Additionally, it has the ability to connect you with a huge, visually-focused audience.
Pinterest boards feature top ideas from all areas of life. Use this fantastic app to promote your interior design services to a large number of potential customers. See, how you can utilize Pinterest to promote your interior design business:
- Make a Pinterest account; It’s quite simple to do
- Then start pinning images of your interior design ideas to your Pinterest board
- It’s a good idea to utilize high-definition photos so that clients can see every detail of your design plan
- Use descriptive names for your images so that potential buyers may find themselves looking for design services
You can use designs in a variety of styles and patterns. In this way, you’ll be able to approach new clients with a variety of interests.
9. Collaborate With Influencers On Social Media
Define the target audience for whom you want to provide service if you want to reach a larger number of potential clients. Then look for influencers who use properly designed social media postings to target the group. These influencers have a lot of experience and they know how to leave a lasting impression on their followers. They serve as virtual referrals to obtain potential customers.
You can discuss with the influencers the policies of your interior design business along with the services you provide and your goals. Then, these influencers will utilize their own digital marketing strategy to make posts that will help your brand.
They may create a strong post using an efficient blend of graphic design, hashtags, service narrative, and your business card. Apart from this, they will also take charge of the distribution of the posts so you will have no need to worry at all.
These influencers will spread the word about your design skills across all of their social media networks so that new clients can be aware of your design service. If their posts capture the attention of potential clients, they will share them on their social media networks.
With the help of this influencer marketing, your list of potential clients will be considerably increased.
10. Build A Strong Digital Partnership With Significant Brands
Building digital partnerships with other brands may be just as beneficial to an interior design firm as it is to any other business. These collaborations may not be limited to or exclusive to interior design firms. They can also be applied to other related sectors.
Assessing your customers and identifying products and brands that they could be interested in is the best approach to go. You can collaborate with home decor firms, flooring businesses, remodeling companies, and other stakeholders.
To enhance your exposure to potential clients, you can collaborate on cross-promoting and marketing your products and services. To produce new leads for one another, partners might share social media platforms, emailing lists, apps, and other important information.
11. Provide Free Consultations
When you choose to provide free consultations, it will be great to convert more visitors into paying clients. A typical question that most interior designer asks is whether or not they should provide free consultations. And there is a lot of different advice out there on this topic, and there are two opinions.
It’s simply a matter of time vs. return.
Providing a free consultation may be the difference between a potential customer contacting you and contacting another designer. When utilized to market services, it is seen that it delivers excellent results in paid advertisements like Facebook Ads and Google Ads.
When you are in the initial stage, you are probably working on fewer projects as you have fewer clients. In this scenario, it is a good idea to provide free consultations until you have built up a steady client base that can generate referral business. The best part is that you can always cancel it in the future.
Along with this, you should have a clear understanding of what free consultation involves for you. And you should make it clear to your potential clients about what you are going to offer;
- You should specify the time length (for eg. 40 minutes).
- What is covered in your free consultations? (Summary of your process, plan of actions, etc)
- Allow the customers to fill out a lengthy questionnaire in advance so you don’t waste time asking the same question. This will also make them more interested because they spent time on the questionnaire.
So, give this a try and advertise that you provide free consultations.
12. Ask For Reviews & Highlight Them
Customer happiness and experience are important in the interior design, remodeling, and home decor industries. Presenting testimonials from existing clients as well as information on previous projects will assist customers to get trust in your services. It’s a fantastic technique to sell and influence the decisions of your viewers and website visitors.
Having 5-star reviews on Google, Facebook, and directly on your website can help your interior design firm tremendously. It will set you apart from other interior designers in your area or niche and take you to the top. Once you have a steady flow of interior design clients, it might be a simple interior design marketing approach to implement.
Simply ask your satisfied customers to help you by leaving a positive online review. Make sure you send an email that includes all of the review site links, as well as a template that they may copy/paste if necessary. The more convenient it is for people to submit reviews, the more likely they will do so.
Once you have your reviews, it’s time to highlight them on your website. You can highlight the 2-3 reviews on the homepage, about us page, portfolio page, and testimonial page. These are the reviews that the majority of people will read.
So, you should make sure that they are the best ones. Positive testimonials and reviews regarding the services you provided to various clients help you to attract more leads and provide consumers with a clear picture of your work.
13. Offer Online Interior Design Service
If there’s one thing that the year 2020 taught us, it’s that you have to be adaptable. Early on, it is realized that designers offering online interior design services were thriving in the challenging circumstances produced by the pandemic. And this trend continues till today, and while in-person design services will always have a place once the pandemic is over, the ability to provide services virtually will remain incredibly popular.
You’ll need to change your processes and offer this online service. For example, instead of coming in person, you’ll need to set up an online consultation utilizing tools like Zoom. Along with this, you should modify your way of sharing your finished work with the client. You need to teach your clients to send perfect photos of their space so that you can perform the job more efficiently.
It’s best to divide your online interior design services into distinct packages so that potential clients can understand exactly what they’re getting. For prospective clients seeking online interior design services, the procedure is extremely different, thus you need to make it very transparent.
This gives a fantastic opportunity for anchoring a price strategy. This is where you give a variety of pricing options at various price points in order to entice more potential customers to sign up. Offering online consultation and interior service would be great to convert more visitors into paying clients.
Summing Up:
So, these are the top 13 digital marketing strategies for interior design businesses. If you dig deeper into the digital realm, there are many more. There were just a few companies and agencies working on digital aspects of marketing and sales until a few years ago. However, this number has skyrocketed in recent years.
Interior design digital marketing can definitely help you to grow your small business. At the absolute least, it will assist you in finding potential customers in the most unexpected situations. So, take the advantage of the latest technological era to increase your revenue immensely.
