The Internet has become like an ocean where rivers of information are gathered every day. So is SEO. It is necessary to follow SEO Trends that are being updated every day. Because of the internet, the world is now completely interconnected. As a result, business owners have access to potentially billions of customers all over the world.
As more businesses are utilizing the internet, you’ll need to take the required steps to keep your company aloft and visible among your strong competitors. And Search Engine Optimization would be a great way to achieve that.
What Is The Importance Of SEO?
With the increasing importance of the internet in the current era of digitalization and the tough competition in every industry, online marketing has acquired significant momentum. It makes no difference what kind of business you run or how big it is; what matters is that you have an online presence. And, in such circumstances, the necessity of SEO marketing can’t be underestimated if you truly want to establish an online presence.
In today’s digital age, there are not many people who like to flip through the “yellow book” to find a certain product or service. However, they prefer to type it in Google. And in this scenario, Search Engine Optimization is essential as it allows your product or service to reach a large audience. SEO helps to gain online visibility, increasing rankings, and web traffic. And it is also important for business growth and better user experience.
Latest SEO Trends To Look For In 2023
If there is one quality that defines SEO professionals, then it is resilience. Google’s algorithm is continuously changing, rendering months of work ineffective once the new ranking factors change.
It is no surprise, then, that industry experts are obsessed with the Latest SEO Trends. Each significant update, like the BERT update, included new SEO practices.
So, if you want to keep yourself updated, then you should deep dive into the below-mentioned top 5 SEO Trends In 2023.
1. Voice Search
Voice search technology has evolved over years and has become most popular. Apple’s Siri, Google Now, Google Assistant, Microsoft’s Cortana, and Amazon’s Alexa are just a few of the voice search trendsetters. It is reported that 55% of households are expected to have such smart devices by 2023. Below we can see the graph that shows the number of users for voice assistants in the United States from 2017 to 2023.
Source – SEO Trends To Consider In 2022
If you are looking for the most advanced way to increase traffic to your website, voice search is the way to go. It not only enhances search engine result pages (SERPs) but also improves the user experience. Using voice search, you can immediately respond to clients’ questions, increasing traffic to your landing pages.
You should focus on keywords and longer phrases to improve your SEO in this specific area of search; voice searches naturally function better with longer phrases. So, instead of utilizing ‘restaurant’ as a keyword, try something like ‘how to find a restaurant near me?’. It will ensure that your content contains the answer that the audience is looking for.
All of this is done to make it easier for search engines to find you on the internet. Among smart speaker owners who use them regularly, 62% will make a purchase using voice search technology.
So, as a business owner, you must learn how you can capitalize on the numerous advantages this modern technology offers to your company.
2. Video SEO
Now is the time to start creating video content, if you aren’t already doing it.
Incorporating videos into SEO strategies is a smart decision. Videos are very important for SEO and digital marketing in general. Video offers a wide variety of benefits like
- Consumers who watch product videos on the internet claim it helps them make more confident purchasing decisions.
- According to studies, web pages with videos have a much longer average time on site than those without videos.
- Besides Google, Youtube is the second most popular search engine as youtube has more than 1 billion active users.
- People who view videos spend two minutes longer on a website on average are more likely to buy the product.
To have a good SEO with videos as a partner, you make sure to optimize the name and description of your video channel. Along with this, you should also offer information and resources about your channel. And keywords are essential to ensure the success of your SEO strategy.
The search engine giant announced the launch of two new video structured data types to help in the display of video content in search results with key moments. These two markups are;
You may now capture key moments from your videos utilizing the new structural data. If you want to enhance the click-through rate of your video content from the search results page, then these two markups are a blessing.
3. Focus On Search Intent
In 2023, you will put the search intent of the query and user behavior ahead of anything else. The search intent and behavior of people are always changing. They turn to their devices to get immediate answers to their questions or to learn more about a particular issue. It means they need to get better at bringing up results that match the search intent.
To succeed in SEO in 2023, you will need to be an expert in providing users with the perfect information they need. A keyword analysis is the easiest way to figure out the search intent.
When businesses understand what consumers are looking for and give them the content that answers their inquiries, both the company and the users are benefited from this.
More than just promoting your brand or products and services, you will need to cater to audience needs. Along with understanding what the customers are looking for, you should take note of the preferred content type (videos, articles, podcasts, etc.) and deliver accordingly.
So if you want to dominate the search in 2023, then you should properly understand what customers are looking for.
4. Google’s AI Algorithm
The Google Algorithm is a comprehensive system that allows Google to identify, rank, and return the most relevant pages for any particular query, allowing users to access the most engaging and well-organized valuable content. As there are several factors such as quality of blog, relevance on the topic, or the usability of the page which can give readers the best user experience on Google search engine.
- The main proposition of these factors is to get the best pages by click-through rate and the total time spent on the pages by readers can be one of the examples of a better user experience. So if the third result on a page is clicked more often than the first, it will, over time, rise to the second or first result.
The reason why click-through rate and time spent matter most for the primary signals is so that you can influence your ideas to change the titles and meta descriptions to a reader’s POV. And many other pieces of evidence indicate that Google uses click data as an implicit kind of feedback to re-rank and improve search results.
There are many other factors used for primary signals which are also optimized by Google to give the best experience.
- Good Quality Content
- Mobile Site Experience
- Page Speed
- Page Experience
- On-Page Optimization
- Internal Links
- External Links
With these amazing factors, you can go along with the AI algorithm and easily put your page higher than any other page.
5. Mobile-First Index
Mobile-first indexing means that Google indexes and ranks your pages based on the mobile version of the content you provide. When evaluating the relevance of a page to a user’s problem, the index primarily used the desktop version of the page’s content. Googlebot primarily crawls and indexes pages of a website’s mobile version rather than the desktop version because the majority of active visitors now access Google Search via a mobile device.
Make sure that Googlebot can easily access and render all of your content. Try to use the same Meta robots tags on both mobile and desktop sites. If you use new types of tags on a mobile site, Google may sometimes fail to crawl your page and index when your site is enabled for mobile-first indexing.
- Let Google crawl all your resources. Many times you have different URLs on your mobile site and different on desktop sites. Make sure you’re not using a disallow directive to block the URL.
- Google can crawl your pages more easily if your page is more user-friendly. The reloading speed of the page and the total content of the page also determine the ranking of the pages.
These are some main points you need to keep in mind before you try anything new
- Check your Structured Data
- On both versions of your site, use the same Metadata
- Check the placement of your Ads
- Check your images and Videos
- Troubleshooting
As 73% of internet users are expected to use the internet solely via mobile phones by 2025 so google mostly crawls the mobile site to make the search engine more enjoyable. So, ensuring that your website functions well on mobile devices is something that you should continue to take care of in 2023.
Let’s Wrap It Up
Today’s SEO is more than just promotion and marketing; it’s meticulous work that considers current trends in various fields that may have an impact on your company. SEO is, without a doubt, very important. As a result, the market is becoming increasingly interconnected, and you must be the one to invest in SEO in order to provide a strong portrayal for your brand or company.
The above-mentioned five SEO trends provide an opportunity to set your website apart from the competition and make the most out of the competitive SEO world we now live in!
