Do You Know The Importance of E-mail Marketing?

by Chris Yadv | Apr 7, 2018

Importance of E-mail Marketing

Email marketing is being proven a highly effective digital marketing strategy for sending emails to customers or targeted customers. If proper email marketing is done, one can convert leads to customers, and make a one-time customer into a loyal customer.

Phenomenal email marketing campaigns require clever and attractive content and headings to attract people to open them. Some emails are personalized, by applying interesting graphics and made accordingly for mobile and desktop devices. Whenever such emails are made, they should have a meaningful call to action.

Facts About E-mail Marketing:

Social media has accelerated so much in the marketing industry, emails remain the most effective way to nurture leads and convert them into customers. In fact, there are many reasons to invest in email marketing and make it a priority. Let us see reasons why you should make Email marketing a priority.

Email is the best communication channel: Do you know what percentage of people check email on regular basis? …91% Yes you got it right. 91% of customers check their emails every day. Moreover, you cannot make out on another communication channel.

You own your list: There is a problem with a social media platform, that your account can be blocked or deleted at any time if someone reports. However, if you own your email list no one can take those leads away from you. The receiver has the option to unsubscribe if he does not have an interest in such emails.

An email has more converting ratio: You might be not aware that email marketing has an ROI of 3800% and it’s a huge digit. Do you still think social media converts more leads to customers? The average order value of an email is at least three times higher than that of social media. The main importance of email marketing is simply to make sales online.

Tips for Successful Email Marketing:

1. Keep updating your subscriber list:

Even if you have a long list of emails for clients and prospects, you should keep on adding leads. For instance, make sure your list is growing passively with a signup feature on your website. Subscription buttons and forms should be an option on your webpage. So, if a relevant customer arrives he can subscribe for regular updates.

2. Target relevant recipients:

Many fail in email marketing campaigns because they miss the relevant recipient or the sender treated every mail recipient the same. The recipient who liked red wallpaper got the blanket email featuring yellow wallpaper. While the people who like yellow wallpaper were happy because they got what they expected, and the rest of the recipients were alienated. So, make sure you do not make the same mistake. Collect data as much as you can from Geo locations to customer buying habits and interests. In addition, divide the data accordingly.

3. Personalized emails:

Address your customers in an email by their name if possible. Use the same email address each time you send emails to them. Using this type of personalized tips, you can build more trust. Chances of reading and responding to the recipient increase through this.

4. Call-to-action:

The main purpose of sending an email to the leads is so that you can convert them into customers. Your call to action can do many things like the chances of clicking on a link increase, asking them to fill out a survey form, and asking them to purchase. Therefore, a call to action plays a vital role in email marketing and has its own importance.

These are some basic tips that you can follow to get a positive outcome in the email marketing campaign.

Related Article: Everything You Need to Know About Email Marketing Automation

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