Home Services Marketing Strategies To Grow Your Business

by | Aug 25, 2022

Last Updated On: Feb 15, 2024

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Home-Services-Marketing-Agency


Whether you’re a seasoned entrepreneur or just starting in the home services industry, you already know that the stakes are high and opportunities are endless. But with increasing opportunities, the key to unlocking success lies in effective marketing strategies.

In this blog, we will discuss some effective home services marketing strategies that can help you bring your business to the next level. With careful implementation of these strategies, you can ensure guaranteed results.

Best Home Services Marketing Strategies

Result-Oriented Marketing Plan

Marketing is a complicated task; if not done correctly, you may end up losing your money without getting any results. Your home services business requires a marketing plan of action that amplifies your business. The factors that make a successful marketing plan are:

↳ Goals & Objectives

It is essential to know what exactly you want from the marketing. You have to be very sure about the results that you are expecting. This makes it easy for a marketer to create suitable marketing strategies.

↳ Targeted Audience

Targeting the right audience is another factor that affects the effectiveness of your marketing. In this world full of people, you must reach out to the right group of people who are interested in your services.

↳ Budget Analysis

You have to be very particular about how much money you are supposed to pay for marketing. An experienced marketing agency can generate maximum results within a minimum budget.

↳ Marketing Strategies

Marketing strategies can vary depending on the objectives, target audience, and budget. There are many different marketing channels available nowadays that can meet your expectations.

Prioritize Local SEO

Imagine a scenario where you are in need of a handyman to fix the leaking faucets or repair your damaged siding. The very first thing you will do is grab your phone and search for “handyman near me.” Next, you will contact one of them and get the job done.  This is the scenario in most cases.

While searching for home service professionals, customers usually rely on online searches to find local businesses. This makes it super important to prioritize local SEO in your home services marketing strategies. Local SEO helps increase online visibility in your locality and makes you get found easily when someone searches for services you provide.

The very first step in Local SEO is creating a Google Business Profile (GBP). Google Business Profile works as a local directory that includes helpful information about businesses including their website, working hours, reviews, ratings, and prices. These businesses are shown on Google search results as shown below.

google-business-profile

Create your Google Business Profile by providing all the relevant information about your business. However, just doing that is not enough. You must keep your profile updated and optimized. Keep updating it with local industry-related keywords like “carpet cleaners near me” or “best electrician in Los Angeles.”

gbp-posts

Google Business Profile also lets you add different posts. You can leverage them to keep the customers informed about your services and ongoing offers. Check out this example from the heating repair and installation service provider profile.

Apart from the Google Business Profile, there are several other business listing sites that you can use to list your business online.

Branding is the Key

When we talk about home service marketing strategies, one of the major challenges is rapidly growing competition. With so much competition, it is crucial for your business to stand out in the crowd to get noticed by your potential customers. Branding does the same for you. It is the process of creating a unique identity of your business in order to get recognized easily.

Start with a unique logo. Your logo should be clear and simple, giving a clear idea about the services you offer. Apart from that, choose a suitable color scheme for branding. You can use your logo and color scheme at different marketing channels; they will work as your visual asset helping in creating a unique identity.

branding

Source: istockphoto

From your staff uniform, and business cards to your commercial vehicle, you can use branding everywhere. You can provide your clients with freebies like pens, notepads, fridge magnets, or other useful stuff with your branding on it. Branding not only helps you stand out from the competition but also helps create a sense of credibility, professionalism, and trust.

Create A Business Website

Having a business website can work wonders for you. From being the cornerstone of your digital presence to keeping your business information in one place, there are numerous reasons your business needs a website.

While making a website, firstly, make sure it is mobile-friendly and loads fast, as more than half of internet searches are made from mobile phones. Secondly, keep the information clear and concise. You can include information about your services, ongoing offers, and client testimonials. Also, you can use visual content to increase conversions.

Last, but important, optimize your website with SEO best practices. It includes the use of the right keywords, helpful content, URL structure, image optimization, etc.

Branding Marketing Agency is your go-to choice for website design and SEO. We can provide you with a high-performance, mobile-friendly business website optimized with industry-best SEO practices.

Invest in Voice Search Optimization

We often listen to “Hey Siri, How is the weather today?” or “Hey Google, suggest a nearby coffee shop.” The voice search has become increasingly popular among internet users because of its convenience and speed. According to a study, about 50% of US consumers use voice search daily.

While optimizing your website for voice search, you need to focus on local and long-tail keywords. Because, while typing, someone will search “pressure washer in San Diego” but in the case of voice search, it can be “Which is the best pressure washing company in San Diego” which means you have to be more specific in voice search optimization.

Apart from that, use simple, concise, and conversational language. Also, add FAQ pages to your website. Frequently Asked Questions (FAQ) pages are great for targeting long-tail keywords and providing direct answers to common queries about your services that people might voice search.

Lastly, implement schema markup on your website. It provides search engines with additional context about your content, making it easier for them to understand and potentially feature in voice search results.

Reach Out to the Customers

door-to-door-marketing

Source: istockphoto

People are busy in their lives with their jobs and other chores. Most probably, they don’t even take a few minutes to scroll the internet and find a reliable service provider until it is an emergency. In such cases, you can reach out to them personally with a good offer.

For instance, you can visit a homeowner and say “I am a landscaping professional and just saw that your lawn is overgrown. I can mow it at a discounted price.” or you can say “Hi, your driveway is too grimy. I can pressure wash it at just X $”

This method will certainly help you get customers for your services. And if not; you can provide them with your business cards for future requirements.

Use Social Media

With millions of active users and multiple platforms, you can reach out to your potential customers and make them aware of your services with the help of social media. You can create your accounts on different platforms like Facebook, Instagram, X (Twitter), Pinterest, and LinkedIn for free.

Choose a platform that your targeted customers are most active on. Create a profile by providing all the necessary details of your business and start sharing helpful content for your users. With the right social media content strategy, you can create attention-grabbing content that will help you gain more brand awareness and popularity.

Moreover, platforms like Facebook, Instagram, and Pinterest allow you to create business accounts that come with several helpful tools. These tools let you track the performance of your account.

Connect with Online Communities

There are several online communities on social media platforms like Facebook. You can join these communities to connect with people in your locality. Let’s say your service area is San Jose City. So you can join the local San Jose communities and reach out to your potential customers.

online-communities

It is one of the easiest and most highly effective home services marketing strategies. Simply share posts about your services, offers, ongoing discounts, etc. Apart from that, keep communicating with others by replying to their posts and comments.

promotions-in-online-communities

Here is an example of the promotion of cleaning services in the local community.

Run Paid Ads

Paid advertisement is another effective way to market your home service business online. These ads are displayed to your target audience, increasing the chances of you being noticed by your people looking for home services. With the help of Google Ads, you can increase your conversions and revenue.

These ads are displayed on the top of search results before the organic rankings, which increases the chances of them getting clicked by your potential customers.

paid-ads

Moreover, these ad campaigns work on a Pay Per Click (PPC) basis, which means you only pay when someone clicks on your ad. It makes Google Ads a cost-effective way to get more customers in less time.

Also Read: Google Ads FAQs

Bottom Line

Your home services marketing can become an easy job with a proper result-oriented marketing plan. Having an attractive online presence will get most of your job done. Focusing on digital marketing trends will surely amplify your business and can bring it to the next level. You should also focus on experimenting with new-age marketing strategies.

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