If you are a home service business owner, you must be aware of the competition in the industry. The market size of the home service business in the United States was valued at $105.55 Billion in 2018 and is projected to reach $1219.07 Billion by 2026. These big numbers are exciting and worrying too.
In this healthy competition, you need to continuously improve the strategies and plan of action to attract more customers. The game of marketing has changed for every business, and so has the home services business. Business owners throughout the world are looking forward to implementing new marketing strategies to grow their businesses.
What is Home Services Marketing?
Nowadays, you will have to do a lot to reach out to customers and convince them to purchase your services. And this is where marketing comes into the picture. Home Services marketing is a practice of executing result-oriented strategies for your home services business that attracts customers and helps you generate more revenue.
Why Do You Need a Home Services Marketing Agency?
It is a proven fact that most people search online for almost every home service, and initially, they don’t have any company in mind. That’s why you must create an online presence that will stand out and attract customers. But unfortunately, it is not easy to do that. There is a complex process behind creating an online identity for your business.
Also read: 5 Reasons to Hire a Marketing Agency for Your Small Business
And this is where a home services marketing agency comes into the picture. An experienced home services marketing agency can bring your business to the next level by implementing suitable marketing strategies. With their experience and expertise in the field, agencies can help you generate more revenue with minimum effort.
Best Home Services Marketing Strategies
↣ Result-oriented Marketing Plan
Marketing is a complicated task; if not done correctly, you may end up losing your money without getting any results. Your home services business requires a marketing plan of action that amplifies your business. The factors that make a successful marketing plan are:
↳ Goals & Objectives
It is essential to know what exactly you want from the marketing. You have to be very sure about the results that you are expecting. This makes it easy for a marketer to create suitable marketing strategies.
↳ Targeted Audience
Targeting the right audience is another factor that affects the effectiveness of your marketing. In this world full of people, you must reach out to the right group of people that are interested in your services.
↳ Budget Analysis
You have to be very particular about how much money you are supposed to pay for marketing. An experienced marketing agency can generate maximum results within a minimum budget.
↳ Marketing Strategies
Marketing strategies can vary depending on the objectives, target audience, and budget. There are many different marketing channels available nowadays that can meet your expectations.
↣ Responsive Website
A website is the face of your business on the internet. As the internet has become an integral part of our lives, customers search for every service online. It is the indicator that you need a website. The website can be one of the most crucial assets of your business with a high return on investment. Furthermore, having a website shows professionalism and creates trust in the customers.
Also read: How to Choose a Web Design Agency?
Furthermore, the majority of online searches are made on mobile phones. So you should create a website that is user-friendly and responsive to phones and PCs. A website that is user-friendly and loads fastly is likely to have more customer interactions and revisits.
Branding is something that shows the values and ethics of your business. In the home services business, it is more important to create a brand identity that builds trust in your customers, since you deal with their expensive property.
You can include branding in vehicles, uniforms, caps, etc. Do not forget to mention your website or contact number in your branding.
↣ Engaging in Content Creation
In marketing, content is king! The content you share is the key to communicating with your customers and engaging them. You can share content in the form of text, images, infographics, and videos. As you can see, videos and blogs are the most successful content formats which drive most the engagement.
Recent trends are clear indications that you need to start investing in engaging content creation. You can share content that will provide value to your customers. Some examples of home services content are tips and tricks, DIY hacks, Do’s & Don’ts. Video content is the most successful content type today. You can use channels like Youtube, Instagram, and TikTok to share long and short-form videos.
↣ Local Business Listing
Google estimates there are 350 more searches for the keywords “local” and “near me” compared with 10 years ago. That is why you should not miss the opportunity to stand out in your service locality whenever any customer searches for services in your locality.
Many business listing sites allow you to manage your business online. One of the best and in those is Google Business Profile. Google Business Profile or GBP helps you to create and manage your online presence.
↣ Local Search Engine Optimization
With the increasing number of competitor businesses, there is a chance of our website getting lost in search engine results. And this is where Local SEO comes into the picture. While searching for home services professionals, customers usually search for local businesses, and local SEO practices can help you rank your website in your locality.
Local SEO is a must-include thing in your home services marketing strategies. It is not much different from general SEO practices. It just uses optimization practices that help you rank your website and online presence in your locality, which makes your potential customers more convenient to choose services near them.
Pay Per Click, also known as paid search advertising or local ads, is one of the best ways to get to the top of the search engine results when someone searches for the home services you offer. Moreover, you can target your PPC ads to a particular group of audience, increasing the chances of you being noticed by the specific prospective customers in your locality.
Paid ads are a cost-effective way to reach out to your potential customers. With the help of Google Ads, you can also find new customers for your home services business by targeting specific keywords.
Related: How to Create the Best Google Ads Campaign?
↣ Social Media Marketing
You must not miss the most effective way of marketing by not including social media marketing in your home services marketing strategies. Using free social media tools like Facebook, Instagram, Twitter, LinkedIn, and TikTok, you can reach out to a large group of audience in minimum time. With most people active on these social media sites, you need to put in minimum effort to get the desired results.
You can share a variety of content in the form of images, short videos, long videos, and audio. Using this, you can engage your target audience and communicate with them. Moreover, by setting up a business account on Facebook and Instagram, you can allow your customers to book your home services using their social media accounts,
↣ Email Marketing
You might be wondering how emails can be helpful for you, as it is the tool majorly used by office professionals or people who do a white-collar job. But time has changed, and now anyone can use email to grow their business. With 4.2 billion users globally, email has become a powerful tool for marketing.
Image source: LOCALiq
Emails have the highest ROI. You can send weekly, monthly, and yearly newsletters that tell them about the new offer, discounts, and special services. Email marketing is a great way to nurture leads.
↣ Online Reputation Management
Review given to you by your home services consumers plays a vital role in the growth of your business. As 93% read online reviews and those reviews influence their purchase decisions. It is a clear indication for you to manage your online reputation through customer reviews.
A positive online reputation helps you stand out in the high competition and builds trust in new customers. It is a free medium for you to advertise your services and convenience them. You are the right choice for them. You can ask your former customers to leave a review for your services on sites like Google Business Profile, Yelp, and Facebook.
The New Age Home Services Marketing Trends
Artificial Intelligence and social media have significantly changed the way of digital marketing. Marketers and business owners all over the world are implementing AI into their marketing strategies. AI marketing techniques will shortly be in the mainstream of marketing. Have a look at some new-age marketing trends that can be beneficial to amplify your home services business.
In this fast-paced world, consumers usually expect a response within a few minutes. And if you can’t do that (which is quite obvious), the consumer will look for other service providers. This is where AI can help you. Chatbots and virtual assistants can interact with your potential customers and website visitors at their convenience.
You can save customized messages and replies for the consumer queries like quotations and appointments using which your AI chatbot will assist your consumers. Chatbots and virtual assistants keep your consumers engaged and make sure they get the answers to all the basic questions in your absence.
↣ Voice Search Optimization
We often listen to “Hey Siri, How is the weather today?” or “Hey Google, Where is the nearby coffee shop?” Voice search assistants like Alexa, Siri, and Google Assistant have become an integral part of our lives. And voice search optimization is a crucial thing for your website to be in the search results whenever someone voice searches for a home services business.
Voice search optimization of your website requires some different practices. For instance, while typing, someone will search “carpet cleaning San Diego” but in the case of voice search, it can be “which is the best carpet cleaning company in San Diego” which means you have to be more specific in voice search optimization.
↣ Influencer Marketing
This is an era of social media. Social media sites have changed the way of marketing and have brought it to the next level. With most people actively using different social media channels, digital influencers have become an effective way to promote your services.
People often trust digital influencers with a massive number of followers. You can collaborate with such local influencers and they will promote your home services to the local audience. Influencer marketing is an easy and trustworthy way of home service business marketing. You can promote your services by running contests and giveaways through influencers.
Your home services marketing can become an easy job with a proper result-oriented marketing plan. Having an attractive online presence will get most of your job done. Focusing on digital marketing trends will surely amplify your business and can bring it to the next level. You should also focus on experimenting with new-age marketing strategies.