With the rapid growth of the cleaning industry in the US, business owners are facing massive competition. So if you are a hardwood floor cleaning business owner looking to boost your business, this blog is for you.
This blog has discussed some hardwood floor cleaning marketing ideas that can help you get more clients. With the combination of digital and traditional methods, you can get the most out of it and thrive your business to the next level.
10 Hardwood Floor Cleaning Marketing Ideas
1. Create a strong digital presence with a website
The Internet is the best marketing platform for any business. Nowadays, people often find and hire services online. This makes it super important to have a solid digital presence. So that your potential customers can find you online.
You can build your online presence by creating a fully functional website. A website provides your customers with all the necessary information about your business, including services, pricing, contact, and booking details.
Start with creating a visually appealing, high-performance business website. Even though there are several website-building platforms available, it is better to consult a reliable web design agency for better results.
Here is an example of a website for hardwood floor cleaning in San Diego.
Some helpful tips to make a great business website:
- Keep the design simple yet attractive.
- Make sure it works properly on all devices like mobile, tabs, and PCs.
- Avoid using complex themes with confusing designs.
- Write engaging content that clearly describes your vision and communicates what you can offer to your customers.
- Showcase your previous works and share client reviews and testimonials.
- Make all the required contact information and CTA (call-to-action) links visible.
- Keep updating the websites with value-added information.
2. Improve online visibility with SEO
When you search “hardwood floor cleaners near me” you get a list of millions of websites in search results. Out of these, customers only visit websites that show up at the top and hire one of them.
So if your website is not at the top, you are losing lots of customers daily. And this is where SEO (search engine optimization) comes in.
Search Engine Optimization is the process of optimizing your website to help it rank at the top of search results. It includes making suitable changes in the content and structure of your website so that it becomes easily recognizable by search engines.
You can rely on a reputable SEO agency for optimizing your site. With a comprehensive SEO strategy, you can get more website traffic and better leads for your business.
3. Use Local Listing Sites & Online Directories
Local listing sites are a great way to target your local customers. These sites are digital business directories that people often use to find service providers. You can list your business there for free.
Local listing sites allow you to provide business info like a list of services, working hours, contact details, and even pricing. Moreover, these sites also let you showcase your client reviews and testimonials.
First of all, list your hardwood floor cleaning business on Google Business Profiles (GBP). It is a popular platform that allows business owners to list and manage their businesses on Google.
Here is the image featuring GBP results. The listed businesses are visible on search results and maps when someone searches for relevant terms.
Apart from GBP, you can also consider other listing sites like Yelp, Yellowpages, Agni, Bing, Nextdoor, etc. All of these sites have different features and a massive number of daily visitors.
4. Incorporate Google Ads for Quality Leads
Google Ads is another effective technique to generate quality leads for your business. These are digital ads targeted to your potential customers displayed on Google search results as well as Google partner web pages.
The good part is you can select the criteria for your targeted audience based on which your ads are displayed. This criteria includes location, demographics, and interests so that your ad reaches the right people.
Moreover, Google Ads works on a Pay-Per-Click basis so, you only pay for the clicks or leads that you get from your ad. With an effective Google Ad strategy, you can generate the desired results in less time with minimum spending on your ads.
5. Use Social Media To Increase Brand Awareness
The next hardwood floor cleaning marketing idea on your list is social media. With billions of active users, you can easily reach out to your potential customer and create awareness about your business on social media. And above all, it’s free!
People are active for hours on platforms like Facebook, Instagram, Twitter, Tiktok, etc. You can use these platforms to promote your business. Start by creating a business profile on a platform where your customers are most active.
A business profile will allow you with helpful tools and features to connect and engage with your customers. You can provide the link to your website and contact information on your social media profile. Moreover, some platforms also allow a “Book Now” feature where users can directly book the services from these platforms.
But only these features won’t help you. Here are some tips for effective social media marketing –
- Use an accessible and engaging username. Use a clear business logo and fill in all the required profile details.
- Include keywords like “hardwood floor cleaning in San Diego” or “San Diego hardwood floor cleaner” in your bio.
- Create engaging content like how-to, tips & tricks, DIY methods, etc.
- Focus on video and image formats.
- Keep posting content consistently.
- Reply to the comments and messages from your users.
6. Cold SMS Campaign
Using SMSs is one of the most cost-effective hardwood floor cleaning marketing ideas. According to a study, the average open rate of text messages is 98%. That means people do open the messages and reach out to businesses if interested.
You can send these messages directly as well as on social media platforms. A short, concise, and attractive message copy will help you get customers. Share engaging messages related to discounts, offers, specials, etc.
You can collect the contact numbers of your current and former clients. You can also ask your website visitors to subscribe to your SMS list to get exclusive offers
However, it is necessary to take consent from the customers whether they want to receive such messages or not. You can also provide an “Opt Out” option where users can remove themselves from this SMS list.
7. Start a Referral Program
Referrals and word-of-mouth marketing might seem like an outdated method, but it works great for local businesses. People often ask their friends, family, neighbor, and connections for referrals when choosing floor cleaning services.
You can start a referral program where your existing customers will refer your business to their connections. In exchange, provide them with discounts on their next cleaning.
To start the referral program, you can directly tell your former customers about it through calls or SMSs or else promote it on your website or social media channels.
However, you have to keep proper track of these referrals to avoid any confusion or poor user experience. You can also use some free tools to automate your referral program and make the process convenient for you.
8. Advertise through Brochures, Flyer & Newspaper
Using print media like newspapers, flyers, and brochures is an effective strategy to create brand awareness. It helps reach out to a large group of audience. You can publish your ad in local newspapers and magazines.
As newspapers are considered a genuine source of information, readers trust newspaper advertisements. With a good newspaper ad, you can get genuine clients.
You can also print creative flyers and paste them on different spots in your locality where your potential customers can clearly see them. Again, the key to creating an attractive flyer or pamphlet is clarity and conciseness.
You can hire a professional design agency to create these media. Professionals will help you design an appealing flyer.
9. Use Branding Everywhere
Branding is a great way to stand out from your competitors. With a unique brand identity, your customers can easily recognize your business and remember it for a long time.
Start by creating a logo. Create a unique logo that is easily recognizable and clearly tells what your business is about. You can use free logo makers available online. Then select a suitable color scheme and font for your logo.
Use this color scheme and font throughout the marketing channels. Whether it is a website, social media posts, cleaning vehicles, or staff uniforms, consistent branding will show professionalism and help build trust in customers.
While wrapping your commercial vehicle and designing your staff uniform, do not forget to add contact information like a phone number or website.
Moreover, you can also print your business name and phone number on things like pens, notepads, calendars, fridge magnets, or anything helpful and offer it to customers after cleaning. It will help them remember you every time they use that thing.
10. Increase Your Network
Networking is an excellent way to get to know customer needs and industry insights. You can either reach out to your friends and family and tell them to refer you.
Moreover, you can also network with general contractors, floor sanding service providers, and floor installation service providers to know industry insights. Participate in business events and seminars to grow your network.
Also, there are online groups and communities on social media sites like Facebook. You can join these communities to keep up with industry trends. You are also likely to find potential customers in these communities.
As a business owner, you have to keep up with different hardwood floor cleaning marketing ideas, as discussed here.
First of all, you must have a robust digital presence since more and more people are using the internet to find and book cleaning services. Create a business website and keep it updated with the required information.
Incorporate SEO to increase your online visibility and attract more customers to your site. Moreover, you can also list your business on local listing sites to get noticed by your local potential customers.
Use social media to promote your business online. Apart from that, you can use traditional methods like flyers, newspapers, magazines, etc. Try your hands by starting a referral program and SMS campaign. And lastly, make sure to have a unique identity with branding.