Is the exhaustive list of handyman marketing ideas making you feel puzzled about selecting the suitable ones?
Worry not, you have come to the right place!
We will explain to you top handyman marketing ideas that will make your business stand out as the top choice for the repairing needs in your area and not just another name on the list.
20 Handyman Marketing Ideas to Grow Your Business
Find out how to take your handyman business to the next level!
1. Create A Professional SEO-Optimized Website
In a world where almost everyone uses the internet, creating an SEO-optimized website for your business is necessary. People won’t know of your business without it.
Most searchers don’t scroll beyond the first page of search results, making it necessary for your site to rank there. You should aim to rank among the first-page search results for a local query about handyman services.
Search engine optimization involves optimizing your site’s on-page structure and working on off-page efforts to improve your site’s ranking in search results.
You also need a professional website to stay competitive because all your competitors certainly have one.
All the elements of your website, including design, language, and theme should be simple yet appealing because complexity drives visitors away. Your website should be optimized for all devices and include clear call-to-actions, FAQs(Frequently Asked Questions), and your client’s testimonials.
Your site should present a detailed overview of every aspect of your business. It’d be nice to include an online booking option there.
This image shows the website we designed for Castle Rock Heating and Air.
These are just a few of the many reasons why your business needs a website.
If you are facing any SEO-related financial and resource constraints, consider using our SEO services to allow us to craft the best-suited strategy within your budget.
2. Free Local Listings and Business Directories
Your business should be easily discoverable after a search query related to your local customers. This is where local listings such as business profiles and directories prove useful. They provide details about your services, contact information, operating hours, and pricing.
Local listings and business directories help you acquire authoritative backlinks and improve your search engine ranking.
You can prove your professionalism by promptly responding to your client’s reviews/testimonials.
Google Business Profile is the most commonly used business profile, which you should claim first. It gives your business some authenticity.
When a user makes a location-based query or just Googles your business, its business profile will appear in the search results and maps.
We recommend you list your business on popular business directories such as Yelp, Yellowpages, MapQuest, Angi, and Nextdoor.
3. Competitor Analysis
Conducting a competitor analysis before getting started with marketing will give you a clear idea about your business’s position relative to your competitors.
Know your competitors’ strengths and weaknesses to inform your marketing decisions. Studying their unique selling points and successful marketing strategies will help you to create even more effective strategies.
Therefore, your handyman marketing ideas should always be informed by competitor analysis
4. Crafting Your Brand
You need to have a strong brand identity that resonates with your audience and aligns with your services. Ensure that your brand’s name is easily rememberable. While designing your logo, select the appropriate color palette, theme, and font for it.
Consistent visual identity and tone of voice across all business activities from websites and social media to vehicles and uniforms, builds trust with customers.
5. Define your Unique Selling Point (USP)
Having a USP helps you differentiate yourself from your competitors. To define the same, consider the following questions:
- Are there any services that you excel in?
- Are your prices competitive?
- Do you offer great customer service?
- How good is your reputation? ( service quality, professionalism, etc.)
Once your USP is defined, use it in your marketing strategies.
6. Word-of-mouth marketing
When people speak positively about your products or services with their friends and family, they strongly consider buying them.
In this case, your customers become your brand ambassadors.
Word of mouth generates 5 times more sales than paid ads.
Your business is not just about the quality of your products or services, but also professionalism. When you conduct yourself professionally, your customers will more likely recommend your business to others.
7. Traditional media campaign
Traditional media still has its place in an increasingly digital world, reaching millions of people daily.
Small businesses commonly advertise themselves in local newspapers, radio, flyers, and billboards.
Though traditional marketing is less targeted, it allows you to establish trust within your region and industry. Since this marketing is mostly physical, it will likely have a positive psychological impact on people.
Newspaper advertising allows you to utilize the trust associated with it to connect with your audience.
Place billboards and flyers in frequently visited areas to maximize your advertisements’ reach. Consider hiring a design agency so that you have a design that conveys your message efficiently
8. Handwritten Notes
Giving handwritten notes to your customers is a great handyman marketing idea to prove that they matter to you. Handwritten communication has a personal touch that digital communication lacks.
Use them to thank your customers after a purchase, show appreciation for being a long-time customer, and retarget them.
This is a very cheap and effective tactic that is used by many businesses and is proven to improve customer loyalty and conversion rates.
9. Business Cards
Giving a business card is one of the oldest handyman marketing ideas that still works. It should include your contact details, services, and working hours.
Business cards being a physical advertisement, leave a good impression on your customers.
People can easily keep it in their wallet for future reference, which means they don’t have to search for your services online every time, which might waste some of their time.
10. Local Business Partnerships
Partnering with reliable local businesses in your niche helps your marketing efforts by giving you access to their audience.
Partnerships allow multiple businesses to promote each other’s products and services.
This is a good tactic for you and your partner because you cross-promote each other’s services and products.
When a business promotes another in its niche, the audience’s trust in the initial business makes them consider buying from the promoted business, because its offerings match their needs.
Through business partnerships, you develop connections with your partners’ contacts and your network expands. Networking is a handyman marketing idea that guarantees lead generation.
You can cultivate a network through BNI(Business Network International), a local commerce chamber, business events, and even social media such as Linkedin Groups and Facebook groups.
Networking needs not only be with businesses but also with local micro-influencers.
11. Social Media Marketing
Social media marketing helps you build your brand’s reputation, boost your conversion rate, and increase website traffic.
Connect with your potential customers by posting engaging content, showcasing your work through pics, videos, and client testimonials. Experiment with various content types such as polls, videos, infographics, articles, etc.
Make your bio or description creative and include your site’s link there. Respond to your customers’ queries and comments promptly to provide great customer service.
12. SMS marketing
Given the high preference for mobile text communication in the modern world, SMS marketing has proven to be one of the most cost-effective handyman marketing ideas.
Statistics show that most SMS marketing messages are opened in 3 minutes and have over a 99% open rate.
Your messages should be crisp, engaging, and include a clear call to action. Messages can be sent for discounts, live updates, order confirmation, personalized offers, etc.
Expand your SMS marketing list by requesting clients, social media followers, and website visitors to subscribe.
Always remember to get your customers’ permission to send marketing messages. Your messages must include an unsubscribe option so that your customers can stop receiving them.
Some commonly used SMS marketing software are SlickText, Birdeye, and Attentive.
13. Pay Per Click Campaigns (PPC)
PPC campaigns allow you to reach your target audience by showing them ads in search results and Google partner websites and you have to pay only when your ad is clicked.
The most commonly used PPC platforms are Google Ads and Meta Ads.
Some advantages of PPC ads are:
- It is extremely cost-efficient
- Your campaign’s performance can be easily monitored and any required changes can be made
- You can choose your target audience by specifying demographics, interests, devices, etc
- Customers who previously interacted with your website or content, but didn’t take your desired actions can be retargeted. For example, You can retarget customers who viewed your services on your site but didn’t buy them by showing them ads on other websites or social media
Below is a PPC ad we ran for Castle Rock Heating and Air.
14. Content Marketing
You can share blog posts, e-books, DIY guides, infographics, and podcasts among others, to engage and retain people.
Handyman services are all about your skills. A greater proficiency fetches you more clients. Writing informative/knowledgeable establishes you as an expert as well as helps your audience do some household fixes themselves.
Valuable and engaging content betters your SEO resulting in a higher website traffic. Check out our list of successful content marketing strategies for small businesses.
15. Email marketing
87% of brands believe email marketing is important for their business’s success.
You can send promotional emails to your customers and even the potential ones, which shouldn’t be solely sales or marketing-focused (offers, new products, confirmation, reminders, etc.) but also about your brand’s story, tips and tricks, and personalized offers or wishes.
Send personalized emails to develop deep connections with people. Segment them for emails based on location, service history, and home type for more effective communication.
Email marketing automation ensures your promotional emails are sent smoothly and on time. Some commonly used email automation tools are Mailchimp, Omnisend, and Leadpages.
16. Video Marketing
Video marketing is an effective handyman marketing idea to give people an idea of your work
Use engaging videos to show your work on your website, social media, YouTube, etc.
While some content like your work or your brand story may require longer videos, use short videos to show quick DIY(Do it yourself) methods and customer testimonials
17. Use software automation
Managing all your business’s affairs yourself can prove hectic. Hence, having reliable automation software always comes in handy.
Doing so helps you manage customer queries and sales without any hassle to provide an exceptional customer experience.
Examples of commonly used CRM and sales software are Zoho, Salesforce, Insightly, and Pipedrive.
18. Discounts And Referrals
Discounts and referrals are two of the most effective handyman marketing ideas to attract existing and potential customers.
Handyman services like renovation, installation, and reparation experience an increase in demand during festivals parties, and holidays.
You can offer discounts during such times to capitalize on the increased demand. E.g. Independence Day offer, Christmas offer, New Year offer, etc.
A screenshot of our client’s website showing a discount on their services
Referrals work effectively through word of mouth. People consider purchasing from you when they’re encouraged to by those known to them.
You should incentivize customers who bring you referrals through discounts on their subsequent services.
Your referral program can be promoted through newsletters, post-purchase messages, social media handles, and SMS.
19. Offer bundled services
Selling packages involves selling multiple services as a single unit at a lower price than your customers would pay when buying each service individually.
This is a win-win situation for you and your customers because you sell more per visit, and your customers get multiple services at an affordable price.
For example, A bundle offering window repair, faucet fixing, and replacement of air filters.
20. Expand Your Services.
You may excel at one or more services like plumbing, window repair, or tiling. This surely builds your credibility, but you don’t reach many potential clients looking for handymen versed in many services.
This is why you should consider expanding your services as a part of your handyman marketing ideas.
People seek an all-in-one solution for their handyman needs as opposed to hiring different people for different services.
We hope our post aids your marketing efforts.
The rising urbanization worldwide is increasing home ownership, creating more demand for handyman services.
Handyman marketing ideas are plenty. You should comprehensively understand them to be able to maximize your marketing potential.
From online methods like professional websites, social media marketing, and local listings, to offline methods like billboards and business partnerships, we have provided a comprehensive view of handyman marketing ideas.
The important thing here is learning to pick the right marketing strategies out of all that suit your needs.