Do You Know The Importance of Backlinks?

by | Feb 14, 2018

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Importance of Backlinks

What are “backlinks”? Backlinks are links that are guided toward your website. Additionally known as inbound links (IBL’s) or incoming links. The maximum number of backlinks is evidence of the popularity of that website. Backlinks are important for SEO because some search engines, particularly Google, will provide credit to sites that bring a great number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

Importance of Relevant Backlinks:

Backlinks have to be natural, this implies that a website must not use simulated ways to generate backlinks to their personal websites. The quality of links is more important than quantity.

For instance:

For a diet food blog, a backlink from a dietitian’s website is relevant whereas a backlink from a site selling chocolates can adversely impact the SEO rankings. Do not get backlinks from spam sites, or paid sites – buying hundreds of backlinks will not increase your SERP ranking overnight. Moreover, Google places greater emphasis on links from high-domain authority sites related to your business.

Google’s algorithm has become highly sophisticated in surveying natural link building to those that break their rules. Link speed should not be ignored and can quickly trip algorithm filters.

Your link building operation should be strategic. There are many amazing third-party sources on the market that will permit you to access backlinks such as ahrefs. Sources like ahrefs allow you to snoop on your rivalry and assess their backlink portfolio.

This is an amazingly basic and also compelling strategy providing the link sources that you might not think of. Always leverage the success of your rivals for your own campaigns.

How to get relevant backlinks:

Make best-quality content that is relevant to your target audience. This will increase the number of followers, and they are ones who will share your content on social media channels.

Write guest blogs on top of your blogs.

Look for influencers in your domain and request them to review your products on their website.

Leverage Q&A sites like Quora, and Stack exchange to generate traffic to your website. Commenting on such sites will also help you engage with your prospective customers and increase brand awareness.

Check the backlinks of your competitors using tools like SEMRUSH, Ahrefs, and Open Link Profiler. This data can help you fine-tune your SEO strategy.

There are many online tools where you can check from where you are getting backlinks like SemRush, Monitor backlinks, and SEO review tools.

Important things to remember about backlinks:

  • Not all backlinks are good.
  • Too many backlinks can be problematic.
  • Anchor text is important.
  • Site quality & content is paramount.
  • Spammy backlinks that cause harm.

Using the appropriate backlinks in your overall SEO plan can produce excellent results for your business. Stay with basics and do not try to outsmart the search engines by deviating from the set guidelines. Following the right steps, you will soon get your desired effect.

Note: What Is Link Building Services?

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