Digital marketing, internet advertising, or online marketing…whatever you call it, marketing your company online is very important these days.
Every type of company whether it is carpet cleaning or restoration, all are trying to increase its profit level. Competition even becomes stronger when globalization and localization came into action.
That’s why the demand for digital marketing services is growing day by day. It helps to maintain the balance between a global customer base and increased competition.
What Exactly Is Digital Marketing?
In simple words, a way to promote your goods or services online is known as digital marketing.
It is a different way of marketing as compared to traditional methods such as print advertising or magazines. The main difference between both marketing methods is that digital marketing campaigns are executed through digital channels.
As a result, it gives digital marketers more control, and availability of tools and data to examine the productiveness of campaigns.
But, how do they help you with your business growth?
How Digital Marketing Manager Help You Grow Your Business?
According to the renowned director of digital marketing Justin Emig, “a person responsible for driving more potential customers with a goal of enhancing business reputation is a digital marketer.” Besides that, Justin Emig also guides you on 5 things websites are still doing wrong with technical SEO.
Hiring a digital marketing agency helps you with developing, implementing, and managing your marketing campaigns to promote various services or products. They play a very strong role in improving your online brand recognition and website traffic, driving more leads/customers.
Besides that, a digital marketing manager discovers and analyzes new digital technologies. Also, they use web analytics tools to inform you about website traffic and other digital marketing tactics.
What Are The Different Digital Marketing Tactics?
1. Search Engine Optimization (SEO)
Want to get your carpet cleaning, restoration, or any business on the top page of Google to attract more potential customers? SEO is one of the powerful digital marketing strategies that help you improve your website’s organic visibility. This means you can get your business on the top of Google search engine result pages (SERPs).
Without investing a penny to show up on SERPs, you can grab the attention your website deserves with SEO. But, always be sure to choose the renowned digital marketing agency that provides effective SEO services for your branding needs.
Not only these but there are also various SEO ranking factors responsible for optimizing your website. Implementing these factors help your website to get more organic views and also enhances its online visibility. Overall, SEO is the heart of the overall digital marketing process.
2. Content Marketing
SEO is actually strategized around content marketing since every website requires unique blogs and articles. In other words, if you want to grow your business successfully, then both SEO and content marketing must go hand in hand. But, how to attract and retain potential customers to your carpet cleaning or restoration business? Go through the below-mentioned video and know how various brands have done the same.
Fresh, creative, and unique content gets quickly indexed and help your website rank on the top page of Google as compared to plagiarized content. Content marketing is all about creating and promoting content for generating brand awareness and lead generation.
To rank your content, padding SEO keywords and providing internal links in the content matters the most. These are the most essential factors for Google ranking. Overall, we can say content marketing is a driveway to generate more leads for your business.
3. Social Media Marketing
One of the best ways to reach your customers is through social media marketing. There are various social media channels including Twitter, Facebook, Instagram, LinkedIn, Google Plus, Pinterest, and YouTube used to connect your business with potential customers.
According to Shopify, to connect with your carpet cleaning audiences it is essential to create customer-centric social media campaigns. Also, explain the example where the company called eBags successfully enhance their business using Facebook marketing.
Image Courtesy: Facebook
You can post your valuable content related to services or products on these social media channels. Implementing social media marketing strategies helps you get engaged with more followers. As a result, you can easily convert your followers into customers.
However, a relevant digital marketing agency can help you implement these social media strategies for your business to reach the maximum number of people. Also, following targeted customers on social media channels increases your business’s online visibility.
4. Pay-Per-Click Advertising (PPC)
If you want to generate a click on your website, rather than earning those clicks organically, then PPC marketing is the ultimate choice. You must have observed those sponsored ads often on the top of Google search result pages that is what we call as Pay-Per-Click advertising.
Search Network Ads
Product Listing Ads
Every time visitor clicks on your ad, they are redirected to your website. For that, pay the search engine a small fee. But, if your PPC campaign is well-designed and running smoothly, then the fee will be minor as the visits are worth more to your business.
There are basically four types of PPC campaigns Search Network Ads, Display Network, Search Network with Display Opt-In, and Shopping: Product Listing Ads. According to your business requirement, you can plan any of these PPC campaigns for getting maximum click results.
However, the biggest advantage of PPC marketing is Google rewards both the highest bidders for that ad space and quality ads. Hence, the better your ads, the more you get clicks on ads, and eventually increases your business reach to customers.
5. Email Marketing
Now, you know using social media channels your business services or products can reach to potential customers. Besides that, another effective digital marketing tactic to increase your business growth is email marketing.
According to the studies, if you spend 1 dollar on email marketing, then there are chances to earn at least $44 in return. Hence, we can say marketing your business by sending emails provides a better return on investment (ROI).
Image Courtesy: smejoinup
You can promote your service discounts, offers/promotions, or even business event invitations, and newsletters through emails. Potential customers get influenced more by implementing email marketing in your business strategies. Overall, we can say email marketing is one of the strong ways to promote your business online.
6. Affiliate Marketing
When you hire affiliates for driving visitors to your websites and try to convert them into your customers, then it is known as affiliate marketing or outsourced marketing. In this, you only have to pay affiliates if they convert visitors into your potential customers.
Image Courtesy: affiliatewealthauthority
Affiliate marketing is a cost-effective method as you only pay for results and you will know your cost per acquisition i.e. help you determine whether your business is losing or making money. So, affiliate marketing is the most popular marketing strategy in the web hosting industry.
There are different ways through which affiliates promote your business including paid traffic i.e. AdWords, email blast, blog posting or reviewing products. The possibilities to make your business reach out to customers are limitless when you hire affiliates.
7. Marketing Automation
Whether you are a small business owner or a sole entrepreneur, marketing automation is one of the best digital marketing tactics to maximize your business productivity. It is the technique used to streamline marketing processes.
Image Courtesy: reachmarketing
Through marketing automation, you can save time as it can reduce direct human intervention. Because of this, it is known to be one of the key trends in B2C businesses. Besides that, it increases efficiency and ensures a seamless workflow.
From generating business revenue, and customer retention to tracking and measuring the outputs, this marketing technique helps you grow your business. It is the best solution for all small to medium business that aims to achieve success.
8. Online PR
If you are running on budget and advertising your products or services, then Online PR is one of the cost-effective ways of marketing your business. As compared to traditional advertising, PR marketing has numerous benefits.
Implementing a PR plan helps you develop a brand identity in a practical manner and also you can promote your business. This is clearly explained by the professionals in the above-mentioned video, go through it and know in and out of Online PR.
From increasing your website ranking to attracting new potential customers and investors to your business, Online PR covers all. It is a helpful digital marketing technique used to market your new business. Overall, PR is a keystone of your company’s marketing strategy. Well-designed PR helps you grow your business revenue.
Digital Marketing is For All Businesses
Good Things Comes to those Who Knows To Give Right Clicks
Forbes says – by 2020, more than 7 billion people and businesses, and at least 30 billion devices will be connected to the internet. In fact, business-related things such as communicating, transacting, and even negotiating with each other, will be coming into being – the world of digital business.
Marketing has dynamically changed in past few years. In previous days everyone had a perception that billboard is the only key to selling our products, but like every other aspect of our lives, technology has changed it forever.
Digital Marketing can be done by any business in the industry for eg, restoration services or carpet cleaning services. It doesn’t matter whether a company is selling green carpet cleaning, steam carpet cleaning, or water damage restoration services.
Digital marketing’s work is to find out the user’s experience and create valuable online content according to the restoration and carpet cleaning demands. However, that doesn’t mean that all businesses should implement the strategy in the same way. Let’s see B2B and B2C digital marketing in brief.
B2B Digital Marketing
Nowadays, online presence has a huge significance when it comes to business-to-business. Suppliers websites, web searches, and in many countries emails are considered as the primary information sources for business buyers.
If you own a company that deals with business-to-business (B2B), your digital marketing efforts are expected to be focused on online lead generation, with the goal of being someone to speak to as a salesperson.
For eg, a carpet cleaning manufacturer sells carpet cleaning machines and cleaning solutions directly to the service provider (retailer). That’s the reason, the purpose of your marketing plan is to attract potential clients and convert the maximum quality clients for your sales via your website and supporting digital channels.
Image Courtesy: Lead Agency
When we are talking about B2B digital marketing, content is considered as the core of B2B digital marketing. The path to effective business-to-business digital marketing undoubtedly stays in engaging customers and potential clients by offering them, accurate data that improve their own business’ revenue, performance and positions yours as an expert to rely upon.
B2C Digital Marketing
If you own a B2C company, relying on the rates point of your restoration and carpet cleaning services, the goal of your digital marketing efforts is to draw people to your website and convert them into a customer without ever needing to speak to a salesperson.
Image Courtesy: Xselleo
That’s the reason, you may like less to focus on leads in the traditional sense and focus more on generating an accelerated buyer’s journey, from the moment someone lands on your carpet cleaning or restoration website, till the time they make a service booking. This usually means that the services featured in your content are higher up in the marketing funnel than they might for a B2C business, and you might need to use stronger calls-to-action.
So, B2C companies using channels like Instagram and Pinterest can get more value and brand name than businesses only focusing on Linkedin.
To make it simpler. We have shared an image below that gives a clear difference between B2B and B2C.
The 3 Major Factors to Be Considered Business-to-Customer Digital Marketing
1. The Most Important Thing is Time & Place
Business-to-Consumer marketing is all about grabbing people in the right place and at the right time. Consumers are often spontaneous, and not like B2B sector-where decisions tend to be made by a committee over an extended period of time – selecting the right approach with targets can lead to fast conversions in the Business-to-consumer sector.
2. 24*7 Communications Services
As said before, that to have a successful B2C digital marketing is to be there at the right time to convert potential clients. This can be done on any day and at any time. But your strategy needs to consider this: customers usually don’t make a purchase during business hours, and it is vital to assure that your business is there to make the right kind of engagement when it counts.
3. Using on the Right Platform
B2C is not like B2B marketing, where ad watching mainly takes place on desktop PCs’, Business-to-Customer digital marketing has much more of a preference towards mobile devices, such as smartphones and tablets. You just need to assure that your content is optimized for the appropriate platform, as it is an essential element of engaging with customers.
Now, let’s jump to the merits you can enjoy using digital marketing.
Merits of Digital Marketing
Gone are the days when people or business owners use to give ads in newspapers, billboards, radios, pamphlets etc. Usually, when you hear about marketing the first thing that comes to your mind is the billboard, print advertisements, flyers or pamphlets, TV, newspaper, radio, ads of various companies.
Here we are going to share about marketing done on the digital platform. Nowadays, the marketing industry has taken a swift change to the digital medium. That is the reason it is called “Digital Marketing”.
Marketing is an aspect of the business that cannot be overlooked. A knowledgeable business owner will always have a separate budget for marketing. The major issues are, most people don’t know to use the internet and the rest are afraid of fraud and scams during transactions. This is the reason people are not aware of the benefits of digital marketing
1. It is One of The Most Measurable Forms of Marketing
One of the best and top reasons digital marketing is more successful than traditional marketing is the fact that it provides measurable results. You cannot measure how many people looked at your billboard in a day or how many people read your flyer before it ended up in the recycle on a report with numbers that tell you how many people checked your email or even clicked on a specific link. This enables you to cut the excess and focus on an area that gives results.
Then next is flexibility, it is also a great feature by digital marketing. Nowadays, customers are inclined towards personalized customer journey that is not possible in other marketing formats. You can customize the message according to various groups of customers and this kind of personalization is the biggest asset you can get because it makes customers feel special and attracts them in. This flexibility has particularly helped financial companies.
3. Increased Conversion Rates
A couple of clicks can convert a visitor into a client. Now, people don’t have to go personally or drive down the car to the shop, they can click from your email to your carpet cleaning or restoration website and make a purchase or learn more about your organization form the comfort of their home. Now, they can find out everything about your business and its offering right from their home and can easily be converted and customers, as long as you use the appropriate strategies.
4. Attribution Modeling
A powerful digital marketing plan is encapsulated with the right tools and technologies, which allow you to trace all of your sales back to a client’s initial digital points with your business.
This is called attribution modeling, and it allows you to identify a trend in the way people research and buy your product, helping you to make a more informed decision about what parts of your marketing strategy deserve more attention, and what parts of your sales cycle need refining.
It is said companies having strong sales and marketing alignment achieve a 20% yearly growth rate, compared to a 4% decline in revenue for companies with poor alignment.
5. SEO and Local SEO Filters More Qualified Buyers Online For You
SEO is one of the powerful digital marketing tactics that offer many advantages. By optimizing the content on the site for search engines, you can work to reach more customers online. Utilization of relevant keywords that help to describe your product or service conversions over time.
SEO is not only for national businesses. There are many customers searching for local businesses online, and these searches eventually end up with purchases. In fact, as per Google data, 28% of searches for something nearby result in a purchase. Local SEO can be a great marketing tactic for those who provide services in specific geographic locations, such as restaurants, hospitals, brick-and-mortar stores, and many other service-based businesses.
Digital Marketing is not a magic trick and you don’t need to be a computer expert to be good at it. If you provide a product or service that the market desires, you can successfully market them in digital channels using these strategies. Even small business owners should consider digital marketing strategies to give a boost to their business.
Hence, considering the points given above proves that digital marketing is very valuable for a business if it is used in the correct way.