Chris Messina introduced the word hashtag to Twitter in 2007, and since then, they’ve become part of our vocabulary. Social media users now use hashtags on a daily basis, especially on major platforms like Instagram, Twitter, and TikTok. They’re also used across other...
What is Google Ads? “When I was asked to run Google Ads campaigns, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google Ads was a concept that seemed completely new”. Google Ads is an online advertising...
Social media is undisputedly one of the strongest marketing tools today. Businesses, brands, and marketers all understand that social media can make a world of difference when it comes to brand awareness. On top of that, they're using social media to promote their...
Using the right tools to promote and grow your brand is a necessity, irrespective of the size and type of your business. Making your customers aware of your product/service and encouraging them to use it is the core function of every successful business. However, the...
Like any other social media site, Twitter has become one of the most actively used platforms for marketing purposes. Statistics show that, on average, a Twitter user follows five brands. Combine that with the 330 million monthly active users that Twitter has, and you...
Google Analytics is a very powerful tool offered by Google itself. It provides a lot of useful information to the company about the business that they are running online. Small businesses get a great benefit from Google Analytics, as it helps the businesses in...
HO! HO! Want to make your business grow? Christmas is a lively festival where people call their friends and family home and have fun with them. Christmas is a perfect season to make big out of your small business. As it arrives, numerous people look online for...
It is not hidden that PPC advertising comes with great benefits. One of the major advantages is that it provides immediate results. So why should the carpet cleaning industry lose this golden opportunity? Nowadays almost every small business is investing in PPC...
Email marketing has been playing an important role in the life of both professionals and consumers since the 90s. Marketers and sales representatives have been using it for driving sales, education, and entertainment. Today, email marketing gets even more effective...
30 Online Review Sites: A Ladder To Improve Your Online Business Visibility! Having a powerful online presence is the key to preserving a competitive edge over your competitors. Online reviews sites help your company to stand out strongly among the competition and...
Google Analytics Event Tracking Strategy: A Best Way to Know User Conversions Having a successful social media campaign or huge organic traffic is like a sunshine for every business owners. But if you are not using your data properly for your business profit then it’s...
In this internet world, most probably all major industries are moving their marketing strategies towards online marketing. A website with a great landing page can help them to achieve their target. The landing page is a page in your website, to which visitor lands and...
