Can you believe the service sector contributes 74% to the economy of developed countries and 57% to developing countries? The numbers are hard to believe because, as a service provider, only you know how difficult it is to convince a customer to buy your services. Now...
If you are a home service business owner, you must be aware of the competition in the industry. The market size of the home service business in the United States was valued at $105.55 Billion in 2018 and is projected to reach $1219.07 Billion by 2026. These big...
Independent and associated contractors have their own set of unique marketing challenges that brands and companies often don’t share. Turning leads into qualified sales may be tougher when you don’t have a full contractor marketing department to delegate specific...
The cannabis industry has changed drastically over the years. However, its marketing remains a challenge. Digital marketing has opened up many doors of creative advertising options for marketers, although many advertising restrictions need to be kept in mind while...
Gone are the days when individuals searched for interior design inspiration in newspapers, magazines, or books. The Internet has become the primary source of information on any topic. As a business owner, you should know that your potential consumers are exploring...
Everyone needs plumbers, but that doesn’t mean all plumbing companies are thriving due to the demand. While the demand for their services is never-ending, plumbers need to market themselves just as much as anyone else. There are countless plumbing marketing strategies...
Platforms like Shopify have made online shopping easy and convenient. And while the setup is pretty straightforward, things start getting tricky when it comes to consumer focus. Whether you are just starting out or already own an established shopping destination, you...
The past two years have been grueling for everyone, especially those working in the hospitality industry. Small businesses have been hit hard by the COVID-19 pandemic as lockdown after lockdown kept customers at home, doing their spending online. Statistics paint a...
As more and more dental practices spring up everywhere, competition between them to survive and generate revenue has never been greater. Just a decade ago, dentists only needed good clinical skills and basic marketing knowledge to thrive. Unfortunately, nowadays,...
‘Thank You’! Well, that’s the word everyone loves to hear and see any time of the day. Thanksgiving, a special day, is around the corner. So marketers will soon be scrabbling to increase sales and urge people to do some holiday shopping. The emotional connection with...
Email Marketing is a very common phrase nowadays. There are 4.6 billion email users worldwide in 2022, and the forecast for 2025 is 4.6 billion. Since email is a commonly used global platform, you should not miss the opportunity of email marketing for your business....
Research conducted by the SCORE association showed that Google processes 63,000 search queries per second, which amounts to 5.6 billion searches per day. So, an average person conducts 3 to 4 searches each day. Besides, 97% do online searches for local businesses near...
