Google App campaign are automated Google Ads and they are also known as Universal App Campaigns. It is used by advertisers to improve the product app or game installations or in-app conversions. Your best-performing ads are chosen by the platform using a...
What is Google Discovery Campaign? You can use discovery campaigns to run advertisements in Google feeds, especially Gmail, YouTube, and Google Discover. According to Google, you can reach up to 2.9 billion people, so there’s no shortage of ad inventory. It is similar...
Performance Max campaigns were only announced at the end of 2021, It is now accessible to all marketers and uses a single campaign to display advertisements on both the Google Search and Display networks. The Performance Max Campaign can able to shows ads on all of...
Terms like Google ads or Pay-Per-Click (PPC) are not new for business owners. Everyone invests in paid advertising to achieve different business goals, from small-scale businesses and startups to major brands. Businesses worldwide are expected to spend $ 164.6 billion...
What is Bidding in Google Ads? Bidding is one of the most essential features within Google Ads. Ads give you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views...
This is the fifth post in a series on Google Ads. Previously in the series, we have covered a variety of topics related to Google AdWords Ads: Google Ads – how it is beneficial for the carpet cleaning business? How to Create the Best Google Ads Campaign? How Google...
Assets, formerly known as Ad Assets provide the opportunity to add more information to your ad than the primary headline, URL, and ad copy you are traditionally able to use. This extra information helps your ad to stand out and get clicked, which in turn will lower...
If you are thinking about incorporating PPC into your marketing strategy, you are probably thinking about using Google Ads. Google Ads is a genius platform, it gives business owners access to 90% of internet users. Using Ads, you can advertise your business next to...
Building your Google Ads campaign structure following specific strategies proved to profit the best results. Not only do you need to know how to build a campaign through Google’s Ads product, but you also need to know how to stand out from the crowd. If you are a...
What is Google Ads? “When I was asked to run Google Ads campaigns, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google Ads was a concept that seemed completely new”. Google Ads is an online advertising...
Formerly known as Google Webmaster Tool. Google Search Console is a free SEO tool offered by Google to check website traffic and monitor its performance. It also assists in the identification of critical technical issues on the website. If you are familiar with SEO...
It is not hidden that PPC advertising comes with great benefits. One of the major advantages is that it provides immediate results. So why should the carpet cleaning industry lose this golden opportunity? Nowadays almost every small business is investing in PPC...
