Terms like Google ads or Pay-Per-Click (PPC) are not new for business owners. Everyone invests in paid advertising to achieve different business goals, from small-scale businesses and startups to major brands. Businesses worldwide are expected to spend $ 164.6 billion...
What is Bidding in Google Ads? Bidding is one of the most essential features within Google Ads. Ads give you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views...
This is the fifth post in a series on Google Ads. Previously in the series, we have covered a variety of topics related to Google AdWords Ads: Google Ads – how it is beneficial for the carpet cleaning business? How to Create the Best Google Ads Campaign? How Google...
Google Ads ad extensions provide the opportunity to add more information to your ad than the basic headline, URL, and ad copy you are traditionally able to use. This extra information helps your ad to stand out and get clicked, which in turn will lower your cost per...
If you are thinking about incorporating PPC into your marketing strategy, you are probably thinking about using Google Ads. Google Ads is a genius platform, it gives business owners access to 90% of internet users. Using Ads, you can advertise your business next to...
Building your Google Ads campaign structure following specific strategies proved to profit the best results. Not only do you need to know how to build a campaign through Google’s Ads product, but you also need to know how to stand out from the crowd. If you are a...
What is Google Ads? “When I was asked to run Google Ads campaigns, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google Ads was a concept that seemed completely new”. Google Ads is an online advertising...
Formerly known as Google Webmaster Tool. Google Search Console is a free SEO tool offered by Google to check website traffic and monitor its performance. It also assists in the identification of critical technical issues on the website. If you are familiar with SEO...
It is not hidden that PPC advertising comes with great benefits. One of the major advantages is that it provides immediate results. So why should the carpet cleaning industry lose this golden opportunity? Nowadays almost every small business is investing in PPC...
Are you advertising in Google Ads? Are you only advertising with Search Campaign? Want to know more on advertising with Google Display Ads? Let us begin, What is Google Network? Basically, there are two type of networks across Google. Search Network Display Network If...
As a small business owner, if someone asks you- Are you using Google Ads? Then what is your reaction? If no, then why aren’t you using it? But, you might have many questions in mind. Where to start? Do not worry, here you will have all your queries solved. I will...
Who doesn’t want to have more and more phone calls to their business? Are you one of them who advertise online using Google Ads to get business? But not receiving desired leads and phone calls. Do not worry, in this article we will cover step by step guide to...
