Did you know that 90% of website visitors leave within the first few seconds if a landing page doesn't immediately capture their attention? Driving clicks to your landing page is crucial for converting visitors into customers. However, a well-crafted Google Ads...
Starting a new business venture can be challenging, especially when it comes to acquiring customers. Many business owners face difficulty in getting the word out about their new brand. Marketing campaigns can be expensive to maintain, and measuring their effectiveness...
If you're a business owner in the cleaning industry in the US, you might be interested in using PPC/Online Advertising to promote your services. However, in order to optimize your ad performance, it's essential to understand how your ads compare to those of similar...
As a business owner, it's crucial to understand the challenges of prioritizing phone calls over leads for your business. Google's Call-Only Ads feature can be an effective way to target users who are more likely to make phone calls. However, it's essential to ensure...
Google App campaign are automated Google Ads and they are also known as Universal App Campaigns. It is used by advertisers to improve the product app or game installations or in-app conversions. Your best-performing ads are chosen by the platform using a...
What is Google Discovery Campaign? You can use discovery campaigns to run advertisements in Google feeds, especially Gmail, YouTube, and Google Discover. According to Google, you can reach up to 2.9 billion people, so there’s no shortage of ad inventory. It is similar...
Performance Max campaigns were only announced at the end of 2021, It is now accessible to all marketers and uses a single campaign to display advertisements on both the Google Search and Display networks. The Performance Max Campaign can able to shows ads on all of...
Terms like Google ads or Pay-Per-Click (PPC) are not new for business owners. Everyone invests in paid advertising to achieve different business goals, from small-scale businesses and startups to major brands. Businesses worldwide are expected to spend $ 164.6 billion...
What is Bidding in Google Ads? Bidding is one of the most essential features within Google Ads. Ads give you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views...
This is the fifth post in a series on Google Ads. Previously in the series, we have covered a variety of topics related to Google AdWords Ads: Google Ads – how it is beneficial for the carpet cleaning business? How to Create the Best Google Ads Campaign? How Google...
Google Ad assets or ad extensions are additional pieces of information that can be added to a Google Ad to make it more useful and relevant to potential customers. These extensions can appear alongside an ad's main text and provide additional information about a...
If you are thinking about incorporating PPC into your marketing strategy, you are probably thinking about using Google Ads. Google Ads is a genius platform, it gives business owners access to 90% of internet users. Using Ads, you can advertise your business next to...
