Google

How To Make Your Landing Page A Conversion Magnet?

How To Make Your Landing Page A Conversion Magnet?

If your ad campaigns drive lots of traffic but convert very little, it could be due to your landing page. Being one of the crucial elements, a landing page significantly affects the overall performance of any PPC or ad campaign. From design to copy, there are several...

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How Google Ads Work and When to Expect Results?

How Google Ads Work and When to Expect Results?

Indeed, explaining when Google Ads will start showing results can be tricky for a marketing agency. Clients often hope to see quick results & returns on their investment. Having worked in digital marketing, I've faced this challenge many times, and I know how...

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Call-Only Ads v/s Search Ads: Which One Is Better?

Call-Only Ads v/s Search Ads: Which One Is Better?

As a business owner, it's crucial to understand the challenges of prioritizing phone calls over leads for your business. Google's Call-Only Ads feature can be an effective way to target users who are more likely to make phone calls. However, it's essential to ensure...

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Guidelines to Create Google App Campaign

Guidelines to Create Google App Campaign

Google App campaign are automated Google Ads and they are also known as Universal App Campaigns. It is used by advertisers to improve the product app or game installations or in-app conversions.  Your best-performing ads are chosen by the platform using a...

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Guidelines To Create Discovery Ads

Guidelines To Create Discovery Ads

What is Google Discovery Campaign? You can use discovery campaigns to run advertisements in Google feeds, especially Gmail, YouTube, and Google Discover. According to Google, you can reach up to 2.9 billion people, so there’s no shortage of ad inventory. It is similar...

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Guidelines To Create Performance Max Campaign

Guidelines To Create Performance Max Campaign

Performance Max campaigns were only announced at the end of 2021, It is now accessible to all marketers and uses a single campaign to display advertisements on both the Google Search and Display networks. The Performance Max Campaign can able to shows ads on all of...

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Get the Most Out of Your Google Ads Strategy

Get the Most Out of Your Google Ads Strategy

Terms like Google ads or Pay-Per-Click (PPC) are not new for business owners. Everyone invests in paid advertising to achieve different business goals, from small-scale businesses and startups to major brands. Businesses worldwide are expected to spend $ 164.6 billion...

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