Google

Call-Only Ads v/s Search Ads: Which One Is Better?

Call-Only Ads v/s Search Ads: Which One Is Better?

As a business owner, it's crucial to understand the challenges of prioritizing phone calls over leads for your business. Google's Call-Only Ads feature can be an effective way to target users who are more likely to make phone calls. However, it's essential to ensure...

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Guidelines to Create Google App Campaign

Guidelines to Create Google App Campaign

Google App campaign are automated Google Ads and they are also known as Universal App Campaigns. It is used by advertisers to improve the product app or game installations or in-app conversions.  Your best-performing ads are chosen by the platform using a...

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Guidelines To Create Discovery Ads

Guidelines To Create Discovery Ads

What is Google Discovery Campaign? You can use discovery campaigns to run advertisements in Google feeds, especially Gmail, YouTube, and Google Discover. According to Google, you can reach up to 2.9 billion people, so there’s no shortage of ad inventory. It is similar...

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Guidelines To Create Performance Max Campaign

Guidelines To Create Performance Max Campaign

Performance Max campaigns were only announced at the end of 2021, It is now accessible to all marketers and uses a single campaign to display advertisements on both the Google Search and Display networks. The Performance Max Campaign can able to shows ads on all of...

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Get the Most Out of Your Google Ads Strategy

Get the Most Out of Your Google Ads Strategy

Terms like Google ads or Pay-Per-Click (PPC) are not new for business owners. Everyone invests in paid advertising to achieve different business goals, from small-scale businesses and startups to major brands. Businesses worldwide are expected to spend $ 164.6 billion...

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How to Choose the Best Bidding Strategy for Google Ads?

How to Choose the Best Bidding Strategy for Google Ads?

What is Bidding in Google Ads? Bidding is one of the most essential features within Google Ads. Ads give you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views...

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Google Ads – Ad Extensions (Assets)

Google Ads – Ad Extensions (Assets)

Google Ad assets or ad extensions are additional pieces of information that can be added to a Google Ad to make it more useful and relevant to potential customers. These extensions can appear alongside an ad's main text and provide additional information about a...

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How Google Ads Works?

How Google Ads Works?

If you are thinking about incorporating PPC into your marketing strategy, you are probably thinking about using Google Ads. Google Ads is a genius platform, it gives business owners access to 90% of internet users. Using Ads, you can advertise your business next to...

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