This guide covers all the basic things that you need to know to start with Google Ads campaign creation.
Independent and associated contractors have their own set of unique marketing challenges that brands and companies often don’t share. Turning leads into qualified sales may be tougher when you don’t have a full contractor marketing department to delegate specific...
The cannabis industry has changed drastically over the years. However, its marketing remains a challenge. Digital marketing has opened up many doors of creative advertising options for marketers, although many advertising restrictions need to be kept in mind while...
Do you want your potential customers to find YOU instead of you approaching THEM? Inbound Marketing can do that for you. Inbound Marketing is an extremely effective marketing strategy that uses customized and eye-catching content to attract potential clients to your...
Platforms like Shopify have made online shopping easy and convenient. And while the setup is pretty straightforward, things start getting tricky when it comes to consumer focus. Whether you are just starting out or already own an established shopping destination, you...
The present generation has witnessed incredible technologies in the last decade. Those technologies would have been unthinkable for the preceding generation. Artificial intelligence is one example of the same. There is no denying that Artificial Intelligence &...
What is Google Ads? “When I was asked to run Google Ads campaigns, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google Ads was a concept that seemed completely new”. Google Ads is an online advertising...
Social media is undisputedly one of the strongest marketing tools today. Businesses, brands, and marketers all understand that social media can make a world of difference when it comes to brand awareness. On top of that, they're using social media to promote their...
As more and more dental practices spring up everywhere, competition between them to survive and generate revenue has never been greater. Just a decade ago, dentists only needed good clinical skills and basic marketing knowledge to thrive. Unfortunately, nowadays,...
‘Thank You’! Well, that’s the word everyone loves to hear and see any time of the day. Thanksgiving, a special day, is around the corner. So marketers will soon be scrabbling to increase sales and urge people to do some holiday shopping. The emotional connection with...
Email Marketing is a very common phrase nowadays. There are 4.6 billion email users worldwide in 2022, and the forecast for 2025 is 4.6 billion. Since email is a commonly used global platform, you should not miss the opportunity of email marketing for your business....
Using the right tools to promote and grow your brand is a necessity, irrespective of the size and type of your business. Making your customers aware of your product/service and encouraging them to use it is the core function of every successful business. However, the...
Often, small businesses feel absolutely dejected on Instagram. They see big brands blowing their trumpets, never letting the spotlight buzz off them. But it isn't so. A small business can make it big only if they continuously adapt and change their content strategy....
