The cannabis industry has changed drastically over the years. However, its marketing remains a challenge. Digital marketing has opened up many doors of creative advertising options for marketers, although many advertising restrictions need to be kept in mind while...
Do you want your potential customers to find YOU instead of you approaching THEM? Inbound Marketing can do that for you. Inbound Marketing is an extremely effective marketing strategy that uses customized and eye-catching content to attract potential clients to your...
Platforms like Shopify have made online shopping easy and convenient. And while the setup is pretty straightforward, things start getting tricky when it comes to consumer focus. Whether you are just starting out or already own an established shopping destination, you...
The present generation has witnessed incredible technologies in the last decade. Those technologies would have been unthinkable for the preceding generation. Artificial intelligence is one example of the same. There is no denying that Artificial Intelligence &...
What is Google Ads? “When I was asked to run Google Ads campaigns, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google Ads was a concept that seemed completely new”. Google Ads is an online advertising...
Social media is undisputedly one of the strongest marketing tools today. Businesses, brands, and marketers all understand that social media can make a world of difference when it comes to brand awareness. On top of that, they're using social media to promote their...
As more and more dental practices spring up everywhere, competition between them to survive and generate revenue has never been greater. Just a decade ago, dentists only needed good clinical skills and basic marketing knowledge to thrive. Unfortunately, nowadays,...
‘Thank You’! Well, that’s the word everyone loves to hear and see any time of the day. Thanksgiving, a special day, is around the corner. So marketers will soon be scrabbling to increase sales and urge people to do some holiday shopping. The emotional connection with...
Do know what Email Marketing is? OK let me explain to you, basically, email is used as a medium to promote newly launched products/services or offers related to products/services. But a better definition of email marketing is the use of email to build relationships...
Using the right tools to promote and grow your brand is a necessity, irrespective of the size and type of your business. Making your customers aware of your product/service and encouraging them to use it is the core function of every successful business. However, the...
Often, small businesses feel absolutely dejected on Instagram. They see big brands blowing their trumpets, never letting the spotlight buzz off them. But it isn't so. A small business can make it big only if they continuously adapt and change their content strategy....
If I hate anything more than eating asparagus is going to the dentist. However, everyone needs a dentist at some point in their lives. But how do we find the best one? While talking to my friends I’ve noticed their struggle in locating a good dentist. Learning from...
