Being a house cleaning business owner, you might be aware of the competition in the business. Hence, to get ahead of the stiff competition in this business, it is essential to use every means possible to draw attention to your cleaning services. The best way to reach those potential clients is to run a well-organized house cleaning advertising campaign.
Advertising is one of the most important factors for generating more customers and growing business. For a successful house cleaning advertising, you need to understand and target audience and similarly cut down your approach to their needs and desires too. If you think on the client slide you will feel everyone is looking for a carpet cleaner but when you think like an owner, you will say where are all those potential clients?
These potential clients are driving to your competitor’s website just because they are already following some great advertising ideas for cleaning business. We understand it can be challenging for you to figure out who is looking for someone to clean and figure out how to find them, convince them that you can do the job and accordingly get them to trust you.
Surefire Methods on House Cleaning Advertising
Well, you can brand your cleaning business using three different mediums:
- Paper Advertising
- Digital Marketing
- In-Person Marketing
Firstly, let’s see how a paper can help you drive more leads.
Reach Out Your Potential Client With Paper Advertising
1. Brand Your Business with a Slogan and Logo.
Branding your business with an attractive slogan and logo is really a creative advertising strategy. A slogan and a logo work best for a company when it comes to branding. Make sure your logo is clear and easy to understand. Take reviews from people about your logo, ask them if they are able to connect? If they find it difficult to understand, you need to do changes.
If you want to show that you are reliable and trustworthy make your slogan like “We Add New Life to Carpets” If you want to show the versatility of the services, you can keep slogans like “Caring Beyond Cleaning”
2. Make Your Business Card
A business card is one of the great factors to be considered in house cleaning advertising. There are many websites where you get free templates for your business cards. When you create a business card, it should be attractive for the targeted audience and reflect your business style. You can check out cards of other cleaning professionals to get an idea of a standard for your industry. The design part is on your choice, but your business should have the following information:
- Your name
- Title of the company
- Phone number
- E-mail address
Additionally, consider incorporating a QR Code (using a QR code generator) on your business card to provide a convenient way for potential clients to access your website or contact information instantly.
3. Reach Potential Clients With Flyers
While creating a flyer, make sure they are eye-catching. Add some catchy lines for instance; “No time for cleaning your home? Leave on us!” Focus and highlight the content the reader is looking for. Such as special discounts, special services, including no-cost services, time flexibility, much more.
If you do not want to create flyers from scratch, there are many flyers free templates available online. While creating flyers. Make sure you use a font that is easy to read and speak directly to the client using the word “you” in your flyer.
4. Create Your Brand Image With Direct Mailing (Post-Card)
Direct-mail advertising is a process of sending offers or promotions by mail to current customers and potential leads. Usually, direct email includes a postcard, sales letter, and brochure. There are many small companies use direct mailing for advertising their house cleaning services. Additionally, there are some small companies who advertise in direct mail magazines or collaborate with other companies to save on the cost.
This is an excellent way to target potential clients in the selected geographic area. Additionally, you can either mail out advertisements yourself or use a direct mail advertising service provider. There are a number of benefits for using direct mail advertising.
If you are a small business owner, planning to dive into direct mail marketing or a seasoned veteran of targeted mailers, you can’t go wrong with Moo.com, 99designs.com. They are well known for its business card products, but the major company also provides an all-in-one direct mail solution. We suggest Moo Business Services as it is the best direct mailing solution for design, print and mail services. The best part is you get all 3 services under one umbrella at affordable rates.
You just need to select your own design; the company makes it easy for a small business to run targeted direct mail marketing campaigns. They have more than a decade of experience in the industry, and provide a wide range of customized options, and has speedy production and shipping time.
Using postcards, you can offer a coupon, or discounts. For instance; you can say, “Use this postcard and receive 25% off on your next appointment, offer limited till 25 Aug.” Offer them a deadline to receive cleaning services at the discounted price. Here what happens, if a homeowner is planning to have professional house cleaning in next month, he would prefer cleaning services before 25th Aug to avail the discount offer. Additionally, keeping a track record will help you to decide if the method is working successfully or not.
Skyrocket Your Business With Digital Marketing
Do you know what Digital Marketing is? In this modern world, the internet has made it possible for any business to run an ad campaign, target clients, and decide where advertising efforts are most successful. The advertising platforms available on the internet, including social media, search engines, and website sponsorship ads.
Digital marketing can help you to develop, implement, and manage your marketing campaigns to promote your business. They play a crucial role in boosting up your online brand recognition and website traffic, driving more leads/clients.
Here are some ideas that can help you in your house cleaning advertising campaign digitally! Try the tips given below and boost your business online presence today!
1. Establish Your Online Presence With an Informative Website
Having a website will give your business a great online presence. But you need to make sure some factors while making the website. Make sure your website clearly states the services you provide, the rates, and your contact details. Spend some time on the SEO (search engine optimization) for your website. Hiring a local SEO service provider will help you appear at the top of the search for cleaning services in your area.
Image Courtesy: Xtreme Cleaning Services
- Serve your website to your targeted audience. Visit some popular websites relevant to your business and see the designs and keywords that they are using.
- You can develop a website writing HTML and CSS codes. The best thing you can do is hiring a content management system and website design services.
- If you are totally newbie with this, we would suggest you WordPress, it is one of the best platforms. This will work as a wizard, guiding you through the entire building process. Moreover, it already has themes and plugins. All you must do is provide your business details.
Note: There are many websites online providing website services such as Shopify, Wix, Motocms, Square Space. Moreover, they also provide free trial services for 7-14 days.
2. Social Media – An Ultimate Way to Expose Your Online Presence
Social media platforms are great for local businesses, especially for small businesses such as house cleaning services. It helps the local house cleaning companies to brand their business with friends and targeted audience. Using social media platforms, you can get in touch with your local targeted clients giving more personalized attention. There are many social media platforms that are great for small business advertising ideas, such as Facebook, Twitter, YouTube, and LinkedIn.
- Create a channel on YouTube and talk about your services, tell what makes your business different. Moreover, distribute video testimonials from satisfied clients.
- You can offer exclusive specials and discount offers to the followers.
- Additionally, you can share examples of your recent work.
- The most important factor: Be on the platform that your audience likes the most. Facebook is one of the most preferred social media platforms. Facebook is ideal for adults, in fact for all ages, but twitter and Instagram offer you less access to the adult population.
Image Courtesy: PEW Research Center
The graph given above clearly shows that Facebook and YouTube are dominating the social media race. The majority of U.S adults use each of these sites.
3. Show Your Authenticity With A Facebook Business Page
In this digitized marketing world, most of the business owners are exposed to many reasons why being on Facebook is good. Due to the wide reach of the audience to the number of tools it offers to business in order to connect, communicate and make relationships with people who matter most. That’s the reason there more than 25 million small businesses pages on Facebook today.
I’m sure you might have heard about Facebook Business page for a million times. It is really great to have a business page on Facebook to promote your business. A Facebook page has many benefits for your house cleaning advertising campaign. The best part is, Facebook business page are quickly indexed by search engines based on the keywords you use in the title.
If you have a small business or you are planning to establish a new business, make sure you create a Facebook Business Page. You can follow these steps to create your Facebook business page.
Factors that you should never overlook:
- Ask your friends and family to like and share your page.
- Make sure you stay active on your social platforms. Try to post at least a few times a week with interesting links, quick tips, deals and promotions to receive more likes and shares.
4. Use Paid Ads to Support Your House Cleaning Advertising Campaign
Paid Ads are a great way to support your marketing campaign. There are many social media platforms such as Facebook, LinkedIn, & Twitter who allow you to place ads on their social networks. Here you can target the audience on the basis of demographics, geographic location, interests, or past behavior.
In fact, you can also use Google Ads to promote your small business, they can take your small business to the next level. To track the success of your ads you can use pay-per-clicks services or by linking your ads to some measurable action.
Google Ads is one of the best options when you want to advertise online. Approximately, 3.5 billion Google searches are done every day. That the reason they are a great way to bring your business in front of the possible clients. Do you know that every $1 spent on Google Ads by the average business owners ends up with $2 in revenue? It is difficult to beat the ROI with other platforms.
5. Monitor Your Online Reviews & Social Media Presence
Clients usually share their online experiences, so make sure you always manage your online reviews. If ignored this can affect your business. Positive feedback can go a long way and negative reviews can warn other people from using your business. If in case your website has service complaints, address them quickly to win back the client.
- A quick response to the client’s queries also shows that you are friendly, personable, and care about your clients.
- You should also thank clients for positive reviews and for using your services.
- Make sure you set up a Google Alert so you are notified when anyone discusses your business.
6. Claim Your Business on Various Review Websites
Many small business owners are aware of the online presence of the business directories, but they are not well-versed with the advantages of listing their business on an online business directory. Business directories and listing website are comprehensive channels that allow possible clients, business owners, and professionals to identify and contact business relevant to them.
So, make sure you register your business on different review platforms such as Yelp, Angie’s List. At the end of the service, you can ask the clients to leave reviews. Make them feel that we really appreciate your support.
- Never forget to thank your clients for dropping reviews.
- Add the review website link to your review profile on your website and social media pages.
Dominate The Market With In-Person House Cleaning Advertising
Never neglect the opportunity to promote your business in person. Maybe you’ll meet great people in a person who may never come across over the internet. A well-known digital marketer Neil Patel says “Every person you meet is another marketing possibility”
1. Participating in Trade Fairs & Expo’s in Your Area
Being a part of trade fairs and expos in your area is one of the best ways when you are looking for small business advertising ideas. In such events, your house cleaning business will get more exposure. Renting a stall at fairs and trade events is the best thing you can do. This will provide you an opportunity to promote your service to them In-Person. This will also create a clear idea about what your business is all about.
Additionally, a face-to-face conversation makes the client more confident in your business, which increases the possibility of leads. Here you can share your catchy leaflets and even your visiting cards with big call-to-action. This is a bit old-school method, but there are many giant businessmen who prefer this method.
2. Free Seminars – An Ultimate Way to Show Your Skills
You can organize an awareness seminar related to house cleaning services. Showing the importance of house cleaning and what could be the drawbacks if ignored. Parallelly, you can deliver the key points about the services you provide, showcase your methods and cleaning solutions that can keep your house safe. This creates an opportunity for the clients to ask their questions regarding professional house cleaning services and other relevant queries.
Using this method, you can make good relations with clients. As per reports, a seminar has always increased the leads for the business in the community.
3. Never Forget Your Loyal Customers – Reward Them!
Make your clients feel they are important for your business. So, provide coupons, discounts, and special offers to the new clients, but make sure you don’t save all the coupons for the new clients. Run “refer a friend” program, where you can offer incentives such as free cleaning or a gift card to customers who refer the most clients to your business.
4. Attend Business Meet-Ups
Attending a business meet up is one of the best ways for advertising house cleaning in a professional manner. Business meetups came into a trend in the past few years. At the business meet up, the organizer invites the people having a common interest or from the same field, usually met over the internet.
The organizer books a private venue with some refreshments. The organizers already have decided on a topic to be discussed during the meetup. They will also have some speakers (Experts) who will share their knowledge related to the subject. After the speech, you get free time, where you can create a network among the other participants.
Make sure you meet as many people as you can, as this will help you to make a huge network. Being a part of a huge network will definitely help you to grow and increase the visibility of your business.
Have a look to some of the benefits of meetups:
- People you meet have similar interests
- Excellent way to meet new people
- It is one of the most creative advertising strategies for your house cleaning business.
- You can get more innovative ideas and inspiration from speakers and other attendees
- You can pick up pro tips and can implement in your own business
- By sharing your issues, you will get some helpful advice…
How to promote my start-up business? Best house cleaning advertising campaign? How to market your small business? These are the most common question entrepreneurs have but following the budget-friendly strategies given above will help you market your business in the most efficient manner.
Building a strong strategy for advertising house cleaning business is not an exact science. There are no such hard and fast results rules but implementing these creative advertising strategies, you can measure as well as ensure that you are efficient in your efforts as possible. You just need to make sure your routinely check up on how well each strategy is performing and alter and add as you go along.
Now you have 10+ house cleaning advertising strategies that can definitely help you in expanding your business. So, pull up your socks and get ready to give your business a new structure.