SEO is an integral part of digital marketing. It has two main categories: On-Page SEO and Off-Page SEO. Although both are equally needed, On-Page SEO is the very first step you take when getting started with SEO. It is considered the core component of it. The external...
If you are a home service business owner, you must be aware of the competition in the industry. The market size of the home service business in the United States was valued at $105.55 Billion in 2018 and is projected to reach $1219.07 Billion by 2026. These big...
What is SEO? The word SEO stands for Search Engine Optimization. SEO is a better way to increase the quality and quantity of traffic to your website through effective search engine results. SEO is a process, which boosts the online visibility of your website or...
The cannabis industry has changed drastically over the years. However, its marketing remains a challenge. Digital marketing has opened up many doors of creative advertising options for marketers, although many advertising restrictions need to be kept in mind while...
Websites in the earlier days were one point of interaction from the company to the potential reader or customer. Nowadays, it has become a two-way method of interaction. The internet has evolved from a simple point of communication amongst the devices in a smaller...
The past two years have been grueling for everyone, especially those working in the hospitality industry. Small businesses have been hit hard by the COVID-19 pandemic as lockdown after lockdown kept customers at home, doing their spending online. Statistics paint a...
‘Thank You’! Well, that’s the word everyone loves to hear and see any time of the day. Thanksgiving, a special day, is around the corner. So marketers will soon be scrabbling to increase sales and urge people to do some holiday shopping. The emotional connection with...
Email Marketing is a very common phrase nowadays. There are 4.6 billion email users worldwide in 2022, and the forecast for 2025 is 4.6 billion. Since email is a commonly used global platform, you should not miss the opportunity of email marketing for your business....
If I hate anything more than eating asparagus is going to the dentist. However, everyone needs a dentist at some point in their lives. But how do we find the best one? While talking to my friends I’ve noticed their struggle in locating a good dentist. Learning from...
If you are anywhere similar to me, then you’d know it is extremely difficult to find a trustworthy salon. And if you are a little more impatient, you’d rather shave off your head, than spend time and effort finding a good salon. However, if you own a salon, you need...
Want to grow your business online? Why not try using social media for the same? Social media marketing is probably one of the excellent ways to launch your business online. There is no doubt that social media operates by pushing traffic to your website, and raises...
Formerly known as Google Webmaster Tool. Google Search Console is a free SEO tool offered by Google to check website traffic and monitor its performance. It also assists in the identification of critical technical issues on the website. If you are familiar with SEO...
