With the constant evolution of search engines, Search Engine Optimization (SEO) is a familiar concept for digital marketers and business owners all around the world. As SEO helps your business to stay on the top of search results improving your online visibility and...
Have you heard that famous quote - “If it doesn't exist on the internet, it doesn’t exist,” I’m sure you did. Back in the early 2000s, when the internet evolved, all the local businesses came online, and as a result, search engines now show thousands of local business...
If you are a small business owner, you already know that marketing is one of the crucial things that make or break the future of your business. Effective and well-planned marketing is necessary for your small business to reach out to your targeted audience and get...
Yandex - the 4th largest search engine worldwide was breached and around 1922 ranking factors were leaked by a former employee. This is the most trending news for the SEO community as some of these ranking factors are similar to our familiar search engine giant -...
We all know that SEO is a race; a race to reach the top of a search engine results page. Every site on the web strives to rank higher through various on-page and off-page optimizations not only to be the most useful for the searchers but to ultimately drive the...
SEO is an integral part of digital marketing. It has two main categories: On-Page SEO and Off-Page SEO. Although both are equally needed, On-Page SEO is the very first step you take when getting started with SEO. It is considered the core component of it. The external...
If you are a home service business owner, you must be aware of the competition in the industry. The market size of the home service business in the United States was valued at $105.55 Billion in 2018 and is projected to reach $1219.07 Billion by 2026. These big...
What is SEO? The word SEO stands for Search Engine Optimization. SEO is a better way to increase the quality and quantity of traffic to your website through effective search engine results. SEO is a process, which boosts the online visibility of your website or...
The cannabis industry has changed drastically over the years. However, its marketing remains a challenge. Digital marketing has opened up many doors of creative advertising options for marketers, although many advertising restrictions need to be kept in mind while...
Websites in the earlier days were one point of interaction from the company to the potential reader or customer. Nowadays, it has become a two-way method of interaction. The internet has evolved from a simple point of communication amongst the devices in a smaller...
The past two years have been grueling for everyone, especially those working in the hospitality industry. Small businesses have been hit hard by the COVID-19 pandemic as lockdown after lockdown kept customers at home, doing their spending online. Statistics paint a...
‘Thank You’! Well, that’s the word everyone loves to hear and see any time of the day. Thanksgiving, a special day, is around the corner. So marketers will soon be scrabbling to increase sales and urge people to do some holiday shopping. The emotional connection with...
