Advertising Benchmark for Cleaning Service Industries

by | Apr 26, 2023

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Advertising Benchmark for Cleaning Service Industries


If you’re a business owner in the cleaning industry in the US, you might be interested in using PPC/Online Advertising to promote your services. However, in order to optimize your ad performance, it’s essential to understand how your ads compare to those of similar businesses. This is where advertising benchmarks come in. As you prepare to create your own cleaning business ads, you may have questions about what benchmarks to aim for:

  • What’s a typical budget for running PPC ads for my cleaning service business? 
  • What kind of click-through rate can I expect for my  PPC ads?
  • How much does it cost to generate a lead through PPC ads for cleaning services? 
  • What’s a good conversion rate to aim for when advertising my cleaning services on PPC ads?

This blog aims to explore the benchmark of various types of advertisements, namely Search ads, Display ads, and Social ads, for different cleaning businesses such as Carpet Cleaning, Janitorial Cleaning, Pressure Washing, Home Services, HVAC, Junk Removal Services, etc.

We’ll explore metrics such as the average click-through rate, cost per lead, conversion rate, and monthly budget, to help you make informed decisions about your advertising strategy.

Cleaning Service Industry “Search Advertising” Benchmarks:

The table below provides benchmarks for search advertising for ten different cleaning services, providing valuable insights for those considering PPC/Online advertising. The data presented can help you determine the necessary budget and expected click-through rates when running Search ads.

Search Advertising Benchmarks

Across all services, the cost per click for various services falls between $3.15 to $20.02, with the cost per lead ranging from $26.12 to $100.25. The click-through rate varies from 2.01% to 5.74%, with carpet cleaning having the highest rate and water damage restoration having the lowest rate.

A Graphical Breakdown of Search Advertising Benchmarks

Display Average Monthly Spend

[Search Advertising: Average Monthly Spend]

Display Average Cost Per Lead

[Search Advertising: Average Cost Per Lead]

Display Average CPC

[Search Advertising: Average Cost Per Click]

Display Average CTR

[Search Advertising: Average Click-Through Rate]

Display Average Cost Per Call

[Search Advertising: Average Cost Per Call]

Cleaning Services Industry “Display Advertising” Benchmarks:

Although display ads generally have lower engagement rates compared to search ads in any industry, including the cleaning services industry based on benchmark data, this doesn’t mean they lack value. Display ads are effective for building brand awareness and can also improve conversion rates on other advertising channels.

Display Advertising Benchmarks

A Graphical Breakdown of Display Advertising Benchmarks

Display Average Monthly Spend

[Display Advertising: Average Monthly Spend]

Display Average Cost Per Lead

[Display Advertising: Average Cost Per Lead]

Display Average CPC

[Display Advertising: Average Cost Per Click]

Display Average CTR

[Display Advertising: Average Click-Through Rate]

Display Average Cost Per Call

[Display Advertising: Average Cost Per Call]

Across all services, The cost per click for various services falls between $0.65 to $5.47, with the cost per lead ranging from $46.53 to $160.77. The click-through rate varies from 0.03% to 0.66%.

From the analysis of the average monthly spending on display campaigns by cleaning service businesses, it is clear that this type of advertising has a big impact even though the investment is relatively small.

Cleaning Services Industry “Social Advertising” Benchmarks:

When it comes to marketing a cleaning service business, social media platforms such as Facebook, Instagram, and YouTube may not be the immediate options that come to mind.

Social Advertising Benchmark

The range of cost per click for different services is between $0.92 to $1.92, and the cost per lead varies from $40.15 to $116.75 across all services. The click-through rate also fluctuates from 0.96% to 1.79%.

A Graphical Breakdown of Social Advertising Benchmarks

Social Average Monthly Spend

[Social Advertising: Average Monthly Spend]

Social Average Cost Per Lead

[Social Advertising: Average Cost Per Lead]

Social Average CPC

[Social Advertising: Average Cost Per Click]

Social Average CTR

[Social Advertising: Average Click-Through Rate]

It’s important to understand that while the table above provides useful insights into budget and metrics, the values are not set in stone. The actual costs and metrics can vary depending on various factors such as your targeting location, budget, market competition for your services, and customer behavior. It’s essential to consider these factors when planning your strategy to achieve accurate and effective results.

Conclusion

In conclusion, if you’re a business owner in the cleaning industry looking to use PPC/Online Advertising to promote your services, it’s important to understand the benchmarks for your industry to optimize your ad performance. 

It’s crucial to consider various factors such as target location, budget, market competition for your services, and customer behavior when planning your strategy to achieve accurate and effective results. While the benchmarks presented in the post provide a general idea of what to expect, it’s essential to adapt to the unique needs of your business to achieve the best results.

FAQs

1) How do the PPC Ads benchmarks vary by device? 

PPC advertising benchmarks can vary by device, and here are some of the key differences:

Desktops & Laptops: Desktops and laptops typically have higher click-through rates (CTR) for PPC ads than mobile devices. The average CTR for desktops and laptops is around 2.38%, while the average cost per click (CPC) is around $2.69.

Mobile Devices: Mobile devices, including both smartphones and tablets, generally have higher CTRs than desktops and laptops. The average CTR for mobile devices is around 2.90%, while the average CPC is around $2.50.

Tablets: Tablets have slightly higher CTRs compared to smartphones, but lower CTRs compared to desktops and laptops. The average CTR for tablets is around 0.89%, while the average CPC is around $1.50.

It’s important to keep in mind that the benchmarks for PPC ads can vary based on the industry you’re in, where your ads are placed, and who you’re targeting. Also, more people are using their mobile devices to search and click on ads. Advertisers should regularly check how their ads are performing and adjust their strategies accordingly to get the best results on all devices.

2) How long does it typically take to see results from PPC advertising for my cleaning service business?

The time it takes to see results from PPC advertising for your cleaning service business varies depending on factors like industry competition and target audience size. Some initial results may be visible within days of launching your campaign, but significant improvements in metrics such as lead generation or conversion rates may take weeks or even months.

 PPC advertising is an ongoing process that requires continuous monitoring and optimization to achieve the best results. Be patient, and persistent, and analyze your campaign data to make informed decisions for improvement over time.

3) How can I ensure that my PPC ads are targeting the right audience for my cleaning service business?

  • Define your target audience by identifying their needs, interests, and demographics. 
  • Conduct keyword research to ensure your ads are showing up for relevant search terms. 
  • Use targeting options such as location and demographics to reach your desired audience. 
  • Refine your targeting over time by analyzing data and making adjustments as needed.

By implementing these strategies, you can ensure that your ads are reaching the right audience and driving the most valuable traffic to your website.

4) How can I optimize my ads for better performance?

By following these strategies, you can improve the performance of your ads and achieve better results from your PPC campaigns.

  • Improve ad copy and include clear calls to action. 
  • Refine targeting options to reach the right audience. 
  • Test different ad formats. 
  • Optimize landing pages for quick loading and clear calls to action. 
  • Continuously monitor and adjust campaigns.

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