Do know what Email Marketing is? OK let me explain to you, basically, email is used as a medium to promote newly launched products/services or offers related to products/services. But a better definition of email marketing is the use of email to build relationships with potential customers. Email marketing is a part of internet marketing, which encompasses online marketing through websites, social media, blogs, and many more. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
Get ready to learn everything about email marketing you ever wanted to know.
Email marketing can be for lead generation, lead nurturing, up-selling, cross-selling, and relationship building. Most importantly, it can become the most powerful tool when it comes to standing out in the knowledge commerce industry.
Email marketing is the best and most effective way which you can inculcate daily to get more out of your brand.
People think e-mail marketing is less in demand nowadays, they think it is outdated. People need to understand and think that why big companies like; Flipkart, Amazon, etc. are still doing it???
Over a couple of years, tests have been done with hundreds of clients with email marketing.
The number of landing pages was made with creativity and tracked for hit germination. Email marketing still gives the best Return on Investment (ROI).
The biggest advantage of email marketing is cost and ease. Email is an inexpensive way to promote your company and its products or services as compared to other types of marketing. Email marketing is known as the cheapest medium for marketing. Overall it is easy to use and keep track of your email marketing campaign.
The newsletter can be sent to the people who have provided the necessary details on your website. For eg: providing potential customers with news updates, upcoming events, offers on the products, etc. doing this is not only beneficial for sales but it will also keep your brand in their mind.
So ignore the rest and focus on utility. Email marketing is a great tool that you should definitely be using in your online marketing strategy.
There are numerous reasons why email marketing is doing good in online marketing strategy like;
- Email marketing is faster.
- Follow-up with clients is easy.
- Low investment as compared to others.
- More audiences can be targeted.
- CEOs and Founders can be easily targeted.
- Segmentation is easy.
This is the best thing I like the most about email marketing. It is always recommendable to go with email marketing and see what results and value it is providing for business.
Now, I’ll tell you email marketing trends, which will make your marketing strategy stand out.
Email Marketing Trends
Personalization of the list
Personalization is nothing new, but it’s poised to go into overdrive in the current year. Yes, I am talking about list segmentation. List segmentation has been around for a while, but it can up your personalization game by placing your user into lists based on user demographics, interests, and other rich data available to you and your brand. This can make it simpler for your company to send details to recipients that are relevant to their interests, increasing the chances that your message will be opened. Keep an eye out for list segmentation, especially as standards evolve and organizations become more familiar with the methodology.
Example: The image is given below clearly shows how the email sender starts with a ‘Hi’ including his name. Then he gives a compliment to the recipient for their job performance. All in all, make such an email as if the readers should think it was specially written for them.
If you happen to send bulk or mass emails to multiple people. You can use Yesware, it is a wonderful all-in sales acceleration platform that I came across during my research. Using Yesware you can track opened emails and reply rates, link rates, merge emails, attachment opens, and presentation pageview. It’s very important information for that business that does regular email marketing.
Increasing engagement through emails
Marketers need to develop interactive emails. Interactive emails can help marketers in many ways. Users can quickly place orders, marketers can collect better data, it can save time by shortening the purchase pipeline.
By looking ahead, these emails should enable recipients to customize orders, add items to the cart, and have an overall experience-all without leaving the original email message. Driving the data from the email to the website can enhance a customer’s UE. Especially as new technologies like chatbots, increases the level of overall communication.
Example: Over 2.3 billion people today have smartphones and among them, 83% prefer to hear from brands via emails. Until a few years ago, using any format of images or videos was considered informal. However, today that line is blurring. Using gifs that are in good taste is accepted, in fact, encouraged. They add a certain flair to the email without sounding childish. The total number of email users is going to reach 347.3% by 2023.
A chatbot has been in the trend for a long, we notice that digital agents gain traction. Recently, that traction is set to accelerate, enabling high-quality, unobstructed conversations between companies and recipients.
Chatbots can deliver great value to your business as well as users. As a marketer, you will be able to use selective data from users to develop a richer experience. The technology is set to grow over year, but be careful: It’s easy to annoy your customers if chatbots aren’t done right.
Example The image below shows how does the chatbot replies to the customer’s questions.
AI was the hot chat topic. And this year is likely to be when marketers see it executing. There is a good reason to celebrate this development: AI technology can help measure and understand countless metrics on how readers or users react to content, often in ways where marketers would never understand. There are a few objections to consider: Small businesses will not be able to afford such technical infrastructure, on their own. I mean they need to invest in a service model to execute on AI. Although, that investment will be paid off through the ability to rapidly personalize.
Content, for instance, can be customized for different parts of the user group. Using AI, brands can cut down on the cost and time needed to segment and opportunities allowing them to craft better, more relevant content for their subscribers.
Example CLICK HERE! To know how Artificial Intelligence is changing the email marketing
7 Beneficial Signs of Email Marketing
1. It is Faster
Email marketing is faster than other marketing methods. Results can be seen a couple of minutes after you start the campaign. It reaches the audience as soon as you start your campaign. If you don’t use email marketing and prefer to use different marketing mediums. You might be aware that you need to wait for weeks to get the details of the sales.
Well, over here you no need to wait for that amount of time in email marketing. Results are pretty quick in email marketing service.
2. Gives the best ROI
All the big companies like Apple, Amazon, Samsung, Audi, etc. use Email marketing and they are doing it brutally right???
Because it provides them the best ROI.
According to the research, you get $40 on every investment of $1 isn’t this good?
This is the main reason email marketing is so popular among businessmen when it comes to marketing.
Email marketing ROIs are easy to monitor. The average click-through rate for email campaigns is roughly 3%. Whereas Twitter’s click-through rate hovers around 0.5%; which means you’re 6x more likely to get website visitors from email campaigns. This makes email marketing is the most cost-effective way to run advertisement campaigns as compared to social media campaigns.
As more focus today is on e-commerce sales, business owners are faced with a new challenge. Which is to get the traffic in their in-store sales. Thus, email marketing is a powerful tool for those looking to drive conversion. While the body content of your email is necessary to capture your reader’s attention. The CTAs you use convert your audience into customers.
Nowadays most email service providers present us with a platform. Using that platform we can measure stuff like bounce rates, click-through rates, open rates, conversion rates, number of people you unsubscribed. You can use this information and make immediate changes on your landing page (home page) or in the ongoing campaign. Making corrections in the campaign will show you immediate results. Email service providers such as Mailchimp , aweber , constant contact are famous email service providers which help us to track our data and modify it for better results.
4. Audience segmentation
Segmentation is a way how we filter our audience. By doing segmentation, we can categorize our audience from age, gender, location, profession, etc.
Email list segmentation is best for those brands who gain detail about their clients. It is been proved that marketers who apply this strategy often boast improved engagement rates as an outcome of segmentation. The old method like sending the email to every customer no longer works, and the campaigns to ensure that they are sending relevant messages to individuals who can be converted to a potential customer.
5. Globalize your Brand
You can easily reach millions of people with email marketing in just a couple of hours. Doesn’t it sound great?
Suppose: you want people from all over the world to purchase the e-book you are selling. That is where e-mail marketing comes into action. You can categorize your emails and set a target location for it like US, UK, CANADA and your targeted audience is 2 million users. As you make the campaign live your brand will be visible to millions of users, who will see your product or services and would like to know more about it. If the information meets their requirement they will end up purchasing it. This is the best and fastest way to build your brand globally over the internet.
6. Build Relations with Your Customers
Well, we care for everyone who is in the email list or other’s with whom we want to get connected. Email marketing is one of the easiest ways to connect with people directly. For instance, if you want to get connected to someone who is working with Google or a well-known celebrity, the first thing you will search for is email, because everyone is comfortable with emails.
For example: when you receive an email from XYZ company or individual, it is on you to reply or not after reading.
On the other hand, if you are using a licensed version of Adobe Acrobat and you find any problem in using it. The next step you will do is mail the customer support about the problem. They will reply for sure and they will help you with your problem. This is how a brand and customer relation is built. Because you can directly take your problems to your service provider and they are likely to revert and end up building a healthy relationship.
7. Shareable Content
Email ads are shareable content and with the simple click of the forwarding button. If someone reads your email and they like it, they would love to share it with their family and friends. This could also be beneficial for your business growth. You just need to do is create an interesting piece of content worth sharing. Provide such offers that they cannot resist and you will notice an increased number of shares for your email. This is a free marketing method that you are getting by just creating an engaging and interactive piece of content.
Quick Email Marketing Tips Only for You
1. Don’t experiment with the sender field
A recognizable name in a crowded inbox is a good thing. Keep your sender field consistent and make it easy for your reader to see who the email is from. This is the first thing that readers look at when deciding whether to open your email or not.
2. Write Attractive subject lines
The second thing the readers see is your subject line. So it’s your job to make a killer subject line. Be original. Be enticing. Keep it short and sweet. Speak to your desires, doubts, needs.
- Always address your reader
Whether you are sending emails to 5,50 or 5000, write for an audience of one. Build a mental image of your model reader. Be faithful and be clear while you talk as you are talking with them in person.
- Make it personal
If you know the name of your reader, use his/her name and address her. Use Constant Contact’s email marketing software to automatically include it in your emails. You can also use it in the main message of your email to keep the reader engaged. But don’t overdo it. Jamming your reader’s name into every sentence may sound a bit creepy. The aim is to sound natural.
5. Make mobile-optimized emails
Around ⅔ of emails are opened on smartphones or tablets. If your email doesn’t look compatible and flawless on a portable device (mobile, tablets), more than 60% of readers will get alienated.
From the points given above, you are mature enough to decide why you should go with email marketing.
Email marketing is the best way to generate more revenue in a shorter period of time. It is fast and flexible and it has the highest return on investment what else you need.
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