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A Beginner’s Guide To Keyword Research

A Beginner’s Guide To Keyword Research

We all know that SEO is a race; a race to reach the top of a search engine results page. Every site on the web strives to rank higher through various on-page and off-page optimizations not only to be the most useful for the searchers but to ultimately drive the...

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Complete Guide To On-Page SEO for Beginners

Complete Guide To On-Page SEO for Beginners

SEO is an integral part of digital marketing. It has two main categories: On-Page SEO and Off-Page SEO. Although both are equally needed, On-Page SEO is the very first step you take when getting started with SEO. It is considered the core component of it. The external...

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Guidelines to Create Google App Campaign

Guidelines to Create Google App Campaign

Google App campaign are automated Google Ads and they are also known as Universal App Campaigns. It is used by advertisers to improve the product app or game installations or in-app conversions.  Your best-performing ads are chosen by the platform using a...

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Guidelines To Create Discovery Ads

Guidelines To Create Discovery Ads

What is Google Discovery Campaign? You can use discovery campaigns to run advertisements in Google feeds, especially Gmail, YouTube, and Google Discover. According to Google, you can reach up to 2.9 billion people, so there’s no shortage of ad inventory. It is similar...

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Guidelines To Create Performance Max Campaign

Guidelines To Create Performance Max Campaign

Performance Max campaigns were only announced at the end of 2021, It is now accessible to all marketers and uses a single campaign to display advertisements on both the Google Search and Display networks. The Performance Max Campaign can able to shows ads on all of...

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Ultimate Guide To Schema Markup for SEO

Ultimate Guide To Schema Markup for SEO

When we think of the term “SEO” we certainly start thinking about meta titles, descriptions, keywords, and content. But nowadays, one of the hot topics in SEO is Schema Markup. Experts say that schema doesn’t affect your ranking, but it helps increase your site...

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Get the Most Out of Your Google Ads Strategy

Get the Most Out of Your Google Ads Strategy

Terms like Google ads or Pay-Per-Click (PPC) are not new for business owners. Everyone invests in paid advertising to achieve different business goals, from small-scale businesses and startups to major brands. Businesses worldwide are expected to spend $ 164.6 billion...

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